Let’s be honest—working in the beauty industry often means wearing more than one hat. You’re not just a stylist, barber, or esthetician. Sometimes, you’re a listener, a shoulder to lean on, or even an unofficial therapist for your clients. Sound familiar?

On the latest episode of The Business of Style podcast, Greg Robins sits down with trauma-informed consultant and coach, Chavisa Horemans of The Mother Corp. They talk about something that doesn’t get discussed enough: how beauty professionals can deal with emotional conversations while looking after themselves.

Here’s a taste of what they cover:

 * What Is Trauma, Really? Chavisa explains that trauma isn’t just the big stuff—it can show up in smaller, everyday stressors that pile up over time.
 * Staying Grounded: When clients start sharing heavy stories, it’s easy to feel overwhelmed. Learn simple ways to stay present and protect your energy.
 * Drawing Boundaries (With Care): Sometimes, conversations can cross a line. Chavisa shares tips on how to guide these moments with empathy, while keeping things professional.
 * Passing the Baton: Don’t feel like you have to handle it all. Referring a client to a trauma-informed expert can be a huge help for both of you.

If you’ve ever ended a long day feeling emotionally drained, this episode is for you. You’ll walk away with practical tools to make your workday less exhausting—and maybe even more rewarding.

Curious? Hit play on this episode and hear what Greg and Chavisa

Tough Conversations at Work? This Episode Can Help

How to Prep Your Salon or Spa for Sale
Episode 17 of the Business of Style Podcast
Presented by BeautyCouncil and hosted by Greg Robins

If selling your salon or spa has crossed your mind, you’re not alone. There are many reasons why a beauty business owner might consider a sale. Maybe you’re ready to retire, relocate, or follow a new passion. Whatever your reason, the key is to be prepared well in advance.

The biggest mistake? Waiting until the last minute to organize everything. When you’re well-prepared, you can ensure a smooth process, increase the value of your business, and make it more appealing to buyers. Here’s how to set yourself up for success when selling your salon or spa.

1. Build a Strong Foundation
First things first, know who you are as a business. Define your mission, vision, and values. Potential buyers want a business with clear identity and direction. A strong foundation also includes well-documented processes and systems. When your salon or spa runs smoothly without you, it becomes more attractive to a buyer.

2. Financial Fitness
Get your financials in shape. Buyers will want to see clean and organized financial records, including profit and loss statements. The more organized your numbers are, the better position you're in to demand a higher sale price. Review your business’s profitability, and focus on tightening up any areas that look messy.

3. Success Framework
Think of this as your business's "manual." Document your processes, responsibilities, and day-to-day operations so that the buyer can easily take over. This includes everything from managing staff to handling client bookings. A buyer will feel more confident if they know exactly how to run the business with minimal guidance from you.

Understand the Value of Your Business
The value of your business is often calculated as a multiple of your profits. The stronger your business structure, the higher the multiple. For example, if your salon is well-organized with solid financials and operational systems in place, you may be able to sell for two or three times your yearly profit. On the other hand, if your business is less structured, the multiple could be lower.

Types of Sales: Assets vs. Shares
When selling, you can either sell the entire business (including its name, contracts, and corporate structure) or just the assets (such as equipment and inventory). Sellers often prefer selling the entire company, while buyers might lean towards an asset sale to avoid taking on past liabilities. Understanding which route works best for you will help you plan and negotiate better.

Final Thoughts
Whether you plan to sell soon or years down the road, a business worth selling is one worth keeping. So, why not start building that foundation today? The stronger your business, the more enjoyable it is to own — and when the time comes, the easier it will be to sell.

This episode features Caylee Auge, Owner of award-winning Hype Hair Studio from 2009-2019. Caylee has a lot of hype around her name! She is a Certified John Maxwell Team Trainer/Coach, L’Oréal Professional Business Trainer/Coach, Course Creator with Inspiring Champions, and Winner of Canada’s Best Beauty Talent. Since 1998, Caylee has shared her 25 years of beauty industry experience with salon owners worldwide. Her passion is empowering salon owners to take charge of their life and business through virtual coaching and training, like her signature program The Future of Your Salon.

If you’d like support with preparing your salon or spa for sale, reach out for a free evaluation call to discuss your goals and next steps.

Episode 17 - How to Prep Your Salon or Spa for Sale

Learn  how BC salon owners can legally structure product cost deductions from  commissions, and what employees need to know to protect their rights.

Podcast Episode 16: Product Deductions from Commission - What Owners and Employees Need to Know

Running your own salon, spa, or barbershop can take you down two different paths. Are you planning to stay in it for the long run, or do you see yourself building it up to eventually sell? In today’s episode of "The Business of Style," we’re diving into these two options to help you decide which route is best for you.

Option 1: Build, Work, and Stay

This approach is all about commitment. You start your business, nurture it, and one day, when you’re ready, you close the doors and move on. Here’s what you need to focus on:

 * Setting Goals: Since you’re not planning to sell, it’s important to think about your financial goals early on. How much do you want in the bank when you close up shop? By setting clear targets now, you can work towards a comfortable retirement or next chapter.
 * Resilient Business Model: Your business needs to be able to adapt to changes over time. Keep an eye on your neighborhood and your market, and be ready to make adjustments as needed. The goal is to build something that lasts, no matter what comes your way.
 * Building a Strong Team: Even if you’re the only one running the show right now, think about how a team could support your business in the future. Having reliable people around can help keep things running smoothly, especially as your business grows.
 * Investing in Technology: Don’t be afraid to embrace technology—it can make your day-to-day operations a lot easier. Whether it’s an online booking system or tools to manage your social media, a little investment in tech can free up your time for other important tasks.
 * Creating a Positive Culture: A positive atmosphere is key, whether it’s just you or you have a team. It helps keep customers coming back and makes your business a place people love to visit.

Option 2: Build and Sell

If selling is your end game, your strategy will be a bit different. Here’s what you should focus on:

 * Loyal Customer Base: When it comes to selling, a strong and loyal customer base is gold. Consider starting a loyalty program to keep customers coming back—that repeat business is a major selling point.
 * Building a Strong Brand: Your brand is more than just your logo—it’s what people think of when they hear your name. A strong brand adds a lot of value to your business, so it’s worth spending time on building and maintaining your reputation.
 * Up-to-Date Technology: Buyers want a business that’s modern and efficient. Make sure your technology is up-to-date, whether it’s your booking system or the way you manage customer information. This can make your business more attractive to potential buyers.
 * Experienced Team: If you have a team, their experience and loyalty can really boost the value of your business. Buyers want to know that the staff is likely to stick around after the sale, which can make your business more appealing.
 * Having a Growth Plan: A clear plan for growth can make your business more valuable. Show potential buyers that you’ve had consistent success and that you’ve got a solid plan for the future. It’ll give them confidence that they’re making a good investment.

Final Thoughts

Whether you’re planning to keep your business for the long haul or build it up to sell, a little planning goes a long way. Think through your options and prepare yourself for whichever path you choose. And remember, we’re here to help—visit BeautyCouncil.ca for more resources and personalized advice.

Episode 15: The Two Roads to Salon, Spa, or Barbershop Ownership

Curious about common pitfalls in running your salon or spa? This episode of "The Business of Style" podcast, called "Risky Business," has got you covered. Hosted by Greg Robins, this episode dives into the nitty-gritty of staying on the right side of the law and avoiding costly mistakes.

**Episode Overview**

Greg discusses three hot topics that often trip up salon and spa owners. Let’s break them down:

1. **Renting vs. Employment**: Are you clear on the difference between renting space to independent contractors and treating them like employees? It's vital to get this right to keep the Canada Revenue Agency (CRA) off your back.

2. **Employment Insurance (EI) for Hair Professionals**: Did you know you still need to pay EI for your hairstylists and barbers, even if they rent space from you? This little-known rule can save you a lot of headaches.

3. **Commission Pay Deductions**: Think you can deduct business costs from your staff's commission pay? Think again. Greg explains why this practice can land you in hot water.

**Renting vs. Employment**

Picture this: you’re a landlord with a tenant. You wouldn’t tell them what hours to keep or what furniture to use, right? The same goes for your salon or spa renters. They’re independent contractors, and your job is to provide a space, not to micromanage. Keep it professional and hands-off to avoid any CRA issues. We have a handy guide in our members area to help you get this right.

**Employment Insurance for Hair Professionals**

Here’s a curveball: even if your hairstylists and barbers rent a chair from you, you still need to pay their EI. Surprised? Many are. This rule doesn’t apply to skincare or other beauty services, but if it involves hair, you’re on the hook. Better safe than sorry, right?

**Commission Pay Deductions**

Let’s clear up some confusion: you can’t deduct business costs from your staff’s commission pay. So, if a stylist charges $300 for a service, you pay commission on the full $300, not on $270 after subtracting product costs. It’s the law, and following it keeps everyone happy and your business in the clear.

If you’re a BeautyCouncil member, don’t forget to tap into our resources. Need a quick consultation or some legal advice? We’ve got you covered. Not a member yet? Join us today and get the support you need to thrive.

Episode 14 - Three Risks to Avoid with Staff and Renters in your Salon or Spa

Welcome to "The Business of Style"! Today, we're excited to share our conversation with Kirstin LeBrun, owner of Kharma Salons in Victoria, BC. Kirstin's story is packed with inspiration and practical tips for anyone looking to make it in the beauty industry.

Starting Small, Dreaming Big

Kirstin started her beauty journey 10 years ago. Now, she owns almost four locations in Greater Victoria and manages a team of nearly 50 staff members. What’s more impressive? She’s still a full-time service provider, staying hands-on with her clients while running the show behind the scenes.

Balancing Acts: Behind the Chair and the Desk

Being both a stylist and a business owner, Kirstin knows the ins and outs of the beauty world. Her husband plays a key role too, handling crucial tasks like payroll. This teamwork lets Kirstin focus on both the client experience and business growth.

Always Learning and Growing

Kirstin is all about continuous learning. She offers a variety of services, including permanent makeup, waxing, and laser treatments. This keeps her business fresh and appealing to a wide range of clients.

Giving Back and Helping Others

One of Kirstin's passions is sharing her knowledge with others. She posted on Instagram to help those thinking about starting or expanding their salons. She felt alone when she started and wants to make sure others have the support she lacked. Transparency about the true costs of running a salon is key for her.

Facing Financial Realities

Running a salon isn't cheap. Kirstin talks about the importance of understanding costs like rent, products, and unexpected expenses like staff premiums. She believes in adjusting prices regularly to keep the business sustainable, even if it feels uncomfortable.

Building Community and Being Honest

Kirstin values honesty with both her staff and clients. By educating her team about the financial side of things, she creates a supportive work environment. She encourages salon owners to communicate openly with clients about price increases and to offer different service levels to suit various budgets.

Advice for New Salon Owners

If you’re thinking about opening a salon, Kirstin suggests finding a mentor. Learning from someone who's been there can help you avoid common mistakes. Building a network and continually seeking knowledge are crucial steps to success.

Reflecting on the Journey

When asked what advice she would give her younger self, Kirstin talks about the importance of passion and resilience. The journey has its ups and downs, but the rewards of building a successful business and watching others grow make it all worth it.

Final Thoughts

Kirstin's final advice is about self-motivation and community support. Surround yourself with like-minded people and never stop learning. To keep up with Kirstin’s journey and get more tips, check out her Instagram. Her openness and dedication to sharing knowledge make her a fantastic resource for anyone in the beauty industry.

Chatting with Kirstin Lebrun, a Successful Salon Owner in Victoria

In the 12th episode of the Business of Style Podcast, hosted by BeautyCouncil, we welcomed Kieran Nock from Apollo Insurance for a friendly chat about insurance essentials for beauty professionals. Kieran broke down the ins and outs of securing insurance right from the start of your beauty career.

Kieran pointed out that getting insurance coverage early on is a smart move. He noted, "the moment you have dollar one coming through the door, you're going to want to have some sort of coverage in place.” This is vital because even activities like advertising, done before you actually start earning, could expose you to legal risks such as copyright infringement.

Here’s what we covered that you’ll find super helpful:

 * Getting Covered Early: Starting with insurance coverage as soon as your business kicks off can shield you from unexpected liabilities.
 * Understanding Liability Insurance: This type of insurance is crucial for covering damages for which you might be responsible, like injuries at your workspace or damages during a service.
 * Professional Liability Insurance: Also known as Errors and Omissions Insurance, this is essential for services that impact clients directly, such as treatments. It protects you if something goes wrong during a service or if you forget a critical step.

Kieran also discussed specific scenarios, like renting a chair in a salon, which require particular attention to insurance needs. He emphasized that professionals in these situations should not only have general liability insurance but also consider additional coverage tailored to their arrangements.

For those new to business insurance, Kieran recommended chatting with an insurance professional to understand what coverage fits best and ensure it aligns with any contractual requirements.

This podcast episode is packed with straightforward advice for anyone in the beauty industry, from newcomers to experienced pros looking to understand their insurance needs better. Whether you're running a salon, renting a chair, or working independently, managing your business risks with the right insurance is key to keeping your operations smooth and secure.

How to get the Right Insurance for your Salon or Spa

In episode 11 of the Beauty of Style podcast, hosted by Greg Robins and brought to you by the BeautyCouncil, we delve into an essential topic for home-based beauty professionals: insurance. Our first member question episode features a query from Maya, a listener from the Sunshine Coast, seeking clarity on insurance for her home-based business.

Understanding Insurance Basics

Insurance is a safety net, covering unexpected events like injuries, damages, or lawsuits. While home insurance protects your personal assets and liability, it doesn't extend to professional activities conducted at home.

Why Home Insurance Isn't Enough

Your home insurance is tailored for residential use, covering scenarios like theft or property damage. However, it doesn't cover professional liabilities or accidents that occur during business activities.

The Need for Specific Professional Insurance

For home-based beauty professionals, having a separate professional insurance policy is crucial. This policy should encompass:

 1. General Liability: Protects against accidents on your premises, like a client slipping on stairs.
 2. Professional Liability: Covers incidents directly related to the beauty services you provide, such as a client suffering an infection from a treatment.

Additional Coverage Considerations

Consider insurance for your equipment and supplies, especially for high-value items. Be transparent with your insurance agent about the services you offer and any changes to ensure comprehensive coverage.

Choosing the Right Insurance Provider

The Beauty Council recommends trusted providers like Apollo or Zensurance, who understand the unique needs of the beauty industry.

Key Takeaways for Beauty Professionals

 * Separate your professional activities from your home insurance.
 * Ensure comprehensive coverage for both general and professional liabilities.
 * Regularly update your insurance policy to reflect changes in your services.

Insurance is not just about protecting your business; it's about ensuring peace of mind for you and your clients. Listen to the full episode for more insights and tips on securing the right insurance for your home-based beauty business.

Member Question from Maya: What is the best home-based insurance to get?

In this special episode of the Business of Style podcast, Greg Robins chats with Caylee about a topic close to every salon owner's heart: increasing income without relying on traditional sales tactics. If you're in the beauty industry and looking for ways to enhance your earnings without the sales pressure, this episode is a must-listen.

**The Five-Step Approach to Increased Income**

Caylee shares a five-step process that goes beyond the usual advice of pre-booking and upselling. Here's a quick rundown:

1. **Check Your Mindset About Making Money**: Start by examining your thoughts on financial success. A positive mindset towards money is crucial for attracting it.

2. **Set a Target**: Define what more money and time mean to you. Make your goals specific and meaningful.

3. **Set Targets with Each Team Member**: Involve your team in the vision. Help them understand their role in achieving the salon's financial goals.

4. **Use a Powerful Consultation**: A thorough consultation can uncover client needs and lead to tailored solutions.

5. **Offer Solutions with No Emotions Attached**: Present solutions to your clients' problems without letting personal feelings influence the conversation.

**Changing the Narrative Around Sales**

Caylee emphasizes the importance of shifting our perspective on sales. It's not about pushing products but about providing solutions to clients' problems. By adopting a more consultative approach, salon professionals can enhance their clients' experience and, in turn, boost their income.

**Practical Tips for Implementation**

The episode is packed with actionable advice, from setting smart goals to mastering the art of consultation. Kaylee also highlights the importance of practicing and getting comfortable with the sales process, ensuring that it becomes a natural part of the salon experience.

Increasing your salon's income without the hard sell is achievable with the right mindset and approach. By focusing on providing value and solutions, you can create a more positive and profitable salon environment.

 Boosting Your Salon's Income Without the Hard Sell: Insights from Caylee Auge

Feeling swamped by endless admin tasks and paperwork, wishing you could get back to what you love? It's time to meet your new powerhouse assistant: artificial intelligence (AI). I'm Greg Robins, and in this episode of the Business of Style podcast, brought to you by the Beauty Council, we dive into how AI can revolutionize your salon, spa, or barbershop.

**What's AI, Anyway?**

AI is tech's buzzword, but beyond the jargon, it's a tool poised to transform routine tasks. From drafting social media posts to revamping your website or handling complex calculations, AI's capabilities are expanding. Imagine AI managing appointments or analyzing market trends for you—this is not the future; it's here.

**Three Ways AI Can Boost Your Business This Week**

1. **Social Media Savvy**: AI can craft engaging posts, complete with perfect grammar and tailored to your brand's voice, freeing up your time for creativity.

2. **Website Wizardry**: Let AI suggest enhancements for your site, ensuring it stands out and ranks higher on search engines.

3. **Math Magician**: Why struggle with figures when AI can adjust your pricing strategy accurately and efficiently?

**Accessing AI: No Cost, No Fuss**

Curious? Start exploring AI possibilities with tools like CHAT GPT. Signing up is free, and you'll soon find yourself leveraging AI's full potential to streamline operations, engage customers, and stay competitive.

Dive in and discover how AI can be your salon's best asset, making administrative chores a thing of the past and letting you focus on your passion. Tune in to the Business of Style for more insights on leveraging technology in the beauty industry.

Episode 9 - Embracing AI: Your Salon's Game-Changer

A short and snappy look at what makes sucessful salons, spas, and barbershops tick. From the BeautyCouncil, hosted by Greg Robins, this podcast will help you thrive and build your best business ever.