In a strange turn of events, Google was crystal clear about what they want from SEO's.

In this episode I break down what to do on your website so you can create a blueprint for SEO in 2023.

For more information, visit shawntheseogeek.com [https://shawntheseogeek.com]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: Let's EEAT!

The internet is abuzz about AI/Chat GPT/etc. and the impact it's going to have on the SEO world.

Many are saying that now websites will be able to upload all the content they want easily and win the SEO game.

But I don't believe this will be the win.

I think the win will come later when people become used to how to use AI and expect the results to be as good as Google's results but as fast as Chat GPT can deliver them.

In this video, I dive into a quick history lesson to explore why creating more AI generated content will actually HURT your SEO efforts in the long run and how to be prepared for the future of SEO.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Special Edition: How is AI going to impact SEO? Hint... It's not content.

An algorithm update right before the holiday shopping season? Get right out of town!

The truth is... Google does this every year.

But! Things are also getting really cool in Google land and Shawn the SEO Geek [https://www.shawntheseogeek.com] dives in head first to cover it all.

Here's what you can expect...

 1. A recap of the algorithm update
 2. Google's expanding of the Knowledge Graph
 3. Roll out of the Multisearch function



Check it out and let us know if you have any questions!



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: November 21, 2022 - Convenient Algorithm Update Timing

We are back!

In this episode, Shawn the SEO Geek digs into some recent updates, GA4, Backlinks and asks the question... "Do Keywords Matter?"

We hope you enjoy!

Let us know if you have any questions by visiting shawntheseogeek.com [https://www.shawntheseogeek.com]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: November 4, 2022 - Do Keywords Matter?

Did you hear??

Google is releasing an updated designed to favor high quality content that is written for people instead of search engines.

In this special episode, Shawn the SEO Geek digs through Google's announcement and shares a little history of Google's algorithm updates.

As always, if you have any questions, feel free to head over to shawntheseogeek.com [https://www.shawntheseogeek.com%20]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SPECIAL EDITION: Google's Helpful Content Update Announcement

Welcome to the new format of SEO Last Week with Shawn the SEO Geek [https://www.shawntheseogeek.com]!

In this episode, Shawn draws the line between what Google has been up to, some weird things that have come to the surface and how we can apply this to our businesses... big or small.

THEN...

Shawn dives into the strategy he used to quadruple his impressions on Google and what he plans on doing with this.

Let us know what you think of the new show format!

Tools mentioned in the show:

Answer the Public [https://answerthepublic.com/]

SEM Rush [https://www.semrush.com/]

For more information, visit https://www.shawntheseogeek.com



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Lessons from Google & How I Quadrupled by Impressions

Welcome to SEO Last Week!

In this episode, Shawn the SEO Geek talks about the future of this podcast and the direction its going.

Short sweet and to the point, just as expected.

For more information, visit https://www.shawntheseogeek.com/



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: August 15, 2022 - The Return and Some Updates about the future of this show

In this Google heavy episode, Shawn the SEO Geek dives into some of the changes happening in Google Land and what they mean for your strategy.

Quick show highlights:

 1. More changes to the core algorithm
 2. Guidance by Google about backlinks
 3. Data that was randomly anonymized and what it means.

To learn more about Shawn the SEO Geek, visit https://www.shawntheseogeek.com/

To connect with Shawn, visit LinkedIn: https://www.linkedin.com/in/shawnswaim/



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: July 15, 2022 - The Future of SEO Strategy

In this bonus free training, Shawn the SEO Geek runs through how the modern customer journey actually mirrors the modern SEO strategy.

In this training, Shawn breaks down:

 1. How your customer's emotions should be considered when you are optimizing your website.
 2. What technical considerations should be made and why.
 3. Why it's not just about SEO any more...

The purpose of this is not only to increase your likelihood of getting some more traffic, but also potentially increase your conversion rate as well.

Get a pen and paper ready and take some notes fast!

If you'd like to check out the visual "cheat sheet" mentioned in this episode, you can visit https://www.shawntheseogeek.com/how-seo-actually-works-in-2022/



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

BONUS Episode: Free Training - How SEO Actually Works in 2022

Doesn't it feel like Google is making up for lost time from the lack of algorithm updates in 2020?

In the end, this will all be for the better, but for the time being it's best to see what changes are happening and adapt your strategy.

In this episode, Shawn the SEO Geek talks about various things happening with the Google Algorithm and offers some advice on coping.

For more information, visit https://www.shawntheseogeek.com



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

SEO Last Week: June 16, 2022 - All About Algorithm Updates!

Have a lot on your plate but also want to keep up to date with SEO? SEO Last Week helps busy marketing professionals stay up to date with the important highlights from the ever changing world of SEO.