Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.

Guest: Kimberly Shank, CEO of Novi Connect

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🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com [https://www.npws.net/] for more info.



💚 GNP Team:
━━━━━━

 * Host & Co-Producer: Dunya Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris

#Sustainability #Cleantech #podcast  #GreenNewPerspective

Sustainable Or Scam? Navigating Transparency in Climate Tech

In this episode, Jeanette Williams and Frederic Clerc from the Urban Future Lab discuss their mission to support climate tech startups. They share insights on the challenges faced by these startups, the importance of customer discovery, and the role of incubators in fostering innovation. 

The conversation also touches on the significance of equity in climate tech, communication barriers, scalling challenges, and the future of climate innovation, particularly in New York City.



Guests:
Jeannette Williams, Chief Operating Officer
Frederic Clerc, Interim Managing Director



Key Takeaways:
━━━━━━━━━━━━━

➜ Urban Future Lab is the longest climate tech incubator in NYC.
➜ They have supported over 170 startups since 2009.
➜ Customer discovery is crucial for startup success.
➜ Successful startups leverage incubators for connections.
➜ Startups must consider environmental impacts of their innovations.
➜ Communication gaps hinder climate tech accessibility.
➜ Adaptation to climate change is an underserved area for innovation.
➜ New York offers a robust market for scaling climate tech.
➜ Equity and inclusion are vital in climate tech initiatives.
➜ The future of climate tech relies on collaboration and innovation.



📚 Follow UFL:
━━━━━━━━━━━━━━

 * Website: https://www.ufl.nyc
 * LinkedIn: https://www.linkedin.com/company/urban-future-lab/
 * Instagram: https://www.instagram.com/urbanfuturelab
 * Newsletter: https://bit.ly/ufl-newsletter



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💬 Follow GNP podcast on social media:
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🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.



#Sustainability #Cleantech #podcast #GreenNewPerspective

Host & Co-Producer: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Inside New York's Longest-Running Climate Tech Incubator

How can we address the carbon emissions from diesel engines, which are deeply integrated into global economies but also present significant environmental challenges?

While electric vehicles are often highlighted as the solution, ClearFlame presents an immediate and innovative alternative that drives us toward a cleaner future—without the need to wait for EV infrastructure to catch up.

In this discussion, BJ Johnson, co-founder and CEO of ClearFlame Engine Technologies, shares how his company is offering a practical solution by decarbonizing traditional diesel engines. We’ll explore the story behind ClearFlame, understand their technology, and discuss its implications for the future of clean energy.



📚 Follow ClearFlame:
━━━━━━━━━━━━━━

 1. Website: https://clearflame.com/
 2. LinkedIn: https://www.linkedin.com/company/clearflameeng/



👉 Interview with BJ Johnson: https://www.npws.net/podcast/decarbonizing-engines



🎧 Subscribe to our podcast:
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🌍 Cleantech podcast created by New Perspective Marketing
━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.



💚 GNP Team:
━━━━━━

 * Host & Co-Producer: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video Editor & Content: Marija Davidoski



#Sustainability #CleantechPodcast #CleantechMarketing

Decarbonizing Heavy-Duty Engines: Podcast With ClearFlame

Raj Kapoor, co-founder of Climactic, takes us through his journey from engineering to entrepreneurship and how he found his way into climate tech investing. 

He talks about Climactic’s unique approach, focusing on early-stage investments and software solutions that help businesses reach net zero by improving efficiency. 

Raj also shares his thoughts on the challenges climate tech companies face, especially with AI, and gives some practical advice for anyone looking to make a real difference in this space.

Guest: Raj Kapoor, Co-Founder & Managing Partner at Climactic



📚 Follow Climactic:
━━━━━━━━━━━━━━

 * Website: https://www.climactic.vc/
 * LinkedIn: https://www.linkedin.com/company/climacticvc/



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🌍 Cleantech podcast created by New Perspective Marketing
━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.



💚 GNP Team:
━━━━━━

 * Host & Co-Producer: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video Editor & Content: Marija Davidoski

AI’s Role in Climate Tech: Podcast With Climactic

In this episode of the Green New Perspective podcast, we're focusing on medical waste—a major contributor to environmental pollution. 

Joining us is Beau Wangtrakuldee, the co-founder and CEO of AmorSui, a New York-based climate tech company that's revolutionizing the healthcare industry. Beau's journey, from a PhD scientist to a sustainability advocate, began after a chemical spill incident revealed the inadequacies of existing personal protective equipment (PPE). 

We'll hear how AmorSui's innovative circular solutions for medical supplies and PPE are not only improving safety and quality but also making the healthcare industry more sustainable.

Guest: Beau Wangtrakuldee, Ph.D., Founder & CEO at AmorSui



📚 Resources:

━━━━━━━━━━━━━━

 * Website: https://amorsui.com/
 * LinkedIn: https://www.linkedin.com/company/amorsui
 * Instagram: https://www.instagram.com/amorsuiclothing



🎧 Subscribe to our podcast:

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💬 Follow GNP podcast on social media:

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 * Instagram: https://www.instagram.com/greennewperspective/
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 * Facebook: https://www.facebook.com/greennewperspective 
 * TikTok: https://www.tiktok.com/@greennewperspective



🌍 Cleantech podcast created by New Perspective Marketing

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.



💚 GNP Team:

━━━━━━

 * Host & Co-Producer: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video Editor & Content: Marija Davidoski



#Sustainability #CleantechPodcast #GreenBusiness #EnvironmentalImpact #SustainableSolutions #VeoliaNorthAmerica #EnergyManagement #WaterManagement #WasteManagement

Reusable PPE? It's Happening Now: Podcast With AmorSui

We tackle the critical issue of sustainability in business with Gerald J Leonard, CEO of Turnberry Premiere. Gerald explains the importance of embedding eco-friendly strategies into corporate frameworks. We’re sharing practical tips on measuring the impact of sustainability efforts with science-based targets and certified metrics, and advice on integrating sustainability strategies without losing profits, focusing on smart budget allocation, thorough cost-benefit analysis, and getting senior leadership on board. 

Join us to discover how these strategies can lead to long-term environmental success while maintaining financial viability.



📚 RESOURCES & LINKS

========================

 * Website: https://turnberrypremiere.com/ 
 * LinkedIn: https://www.linkedin.com/in/geraldjleonard/ 



👉 Interview with Gerald J Leonard: https://www.npws.net/podcast/esg-cleantech-business



🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE
========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.



🎧 SUBSCRIBE TO OUR PODCAST
===========================

 * Spotify: https://bit.ly/3PSWIyI
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Host: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris



#cleantech #sustainability #podcast

Embracing ESG Principles in Cleantech: Podcast With Gerald Leonard

Recycling and sustainability are big challenges today, especially with plastics and materials science. Our recycling systems are flawed, and many people aren't aware of the issues, making environmental problems worse. Dr. Kristoffer Stokes and his team at Geisys Ventures are tackling these problems head-on with innovative solutions for plastics and manufacturing. 

Their cutting-edge technology, D-glue, makes it easier to recycle and repair products made from mixed materials. In this episode, we talk about the hurdles in recycling, how Geisys Ventures is addressing them, and the importance of reducing consumption and fixing products. Dr. Stokes also shares success stories and advises anyone wanting to make a positive impact on the environment.

Guest: Dr. Kristoffer Stokes, Principal Scientist at Geisys Ventures



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 * TikTok: https://www.tiktok.com/@greennewperspective



🌍 Cleantech podcast created by New Perspective Marketing
━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.



💚 GNP Team:
━━━━━━

 * Host & Co-Producer: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video Editor & Content: Marija Davidoski



#Sustainability #CleantechPodcast #podcast

How is Glue Changing Recycling? Podcast With Geisys Ventures

Join us as Patrick Schultz, President and CEO of Sustainable Industries and Buildings at Veolia North America, reveals how Veolia leads the way in clean technology. Discover their innovative solutions in Energy Management, Water Management, and Waste Management that help companies achieve Sustainable Solutions and the future of sustainable infrastructure. Don’t miss this deep dive into the powerhouse of Cleantech!



📚 Episode resources and links

 * Website: https://www.veolianorthamerica.com/
 * LinkedIn: https://www.linkedin.com/company/veolianorthamerica/
 * YouTube: https://www.youtube.com/@VeoliaNorthAmerica
 * X: https://x.com/Veolia_NA



🎧 Subscribe to our podcast

 * Spotify: https://bit.ly/3PSWIyI
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 * Amazon Music: https://bit.ly/3PQlijS



💬 Follow GNP on Social

 * Instagram [https://www.instagram.com/greennewperspective/]
 * Twitter [https://twitter.com/gnperspective]
 * Facebook [https://www.facebook.com/greennewperspective]
 * LinkedIn [https://www.linkedin.com/company/new-perspective-marketing/]
 * TikTok [https://www.tiktok.com/@greennewperspective]

GNP Team:

 * Host & Co-Producer: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video & Content Editor: Marija Davidoski

Inside the World's Largest CleanTech Company: Podcast With Veolia North America

The renewable energy industry has its fair share of challenges, like misinformation and grid reliability issues. Atma Energy, co-founded by Jaro Nummikoski and Supratim Srinivasan, is tackling these problems with transparent, value-driven solar and energy storage solutions. In this interview, Jaro shares how Atma Energy educates customers and brings innovative solutions like virtual power plants to improve grid resilience. He also talks about their commitment to fostering a positive company culture and training their team to deliver genuine energy solutions.



🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE
======================== 

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.  

🎧 SUBSCRIBE TO OUR PODCAST
=========================== 

 * Spotify: https://bit.ly/3PSWIyI
 * Apple Podcasts: https://bit.ly/3RvlHte 
 * Youtube: https://bit.ly/3RDzkXg 
 * Deezer: https://bit.ly/3PvQaof 
 * Amazon Music: https://bit.ly/3PQlijS 
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💬 FOLLOW US ON SOCIAL MEDIA
============================ 

 * Instagram: https://www.instagram.com/greennewperspective/ 
 * Twitter: https://twitter.com/gnperspective 
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 * Facebook: https://www.facebook.com/greennewperspective  
 * TikTok: https://www.tiktok.com/@greennewperspective



 * Host & Producer: Dunja Jovanovic 
 * Executive Producer: Marko Bodiroza 
 * Creator: Nathan Harris 
 * Video & Editing: Marija Davidoski  

#cleantech #sustainability #podcast #solar #cleanenergy

Fighting Misinformation in Renewable Energy: Podcast With Atma Energy

Glint Solar is transforming the renewable energy sector by streamlining the initial stages of solar park development. Their innovative technology helps utility-scale solar developers quickly identify and evaluate potential sites, significantly reducing the time and effort required in the pre-permit phase.

In this podcast episode, we explore how Glint Solar is speeding up the adoption of solar energy and the challenges they face along the way.



📚 RESOURCES & LINKS
========================

 * Website: https://www.glintsolar.com/
 * LinkedIn: https://www.linkedin.com/company/glint-solar/
 * Instagram: https://www.instagram.com/glintsolar/



🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE
========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.



🎧 SUBSCRIBE TO OUR PODCAST
===========================

 * Spotify: https://bit.ly/3PSWIyI
 * Apple Podcasts: https://bit.ly/3RvlHte
 * Youtube: https://bit.ly/3RDzkXg
 * Deezer: https://bit.ly/3PvQaof
 * Amazon Music: https://bit.ly/3PQlijS
 * Zencastr: https://bit.ly/48xt75s



💬 FOLLOW US ON SOCIAL MEDIA
============================

 * Instagram: https://www.instagram.com/greennewperspective/
 * Twitter: https://twitter.com/gnperspective
 * LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 
 * Facebook: https://www.facebook.com/greennewperspective 
 * TikTok: https://www.tiktok.com/@greennewperspective



 * Host: Dunja Jovanovic
 * Executive Producer: Marko Bodiroza
 * Creator: Nathan Harris
 * Video & Editing: Marija Davidoski



#cleantech #sustainability #podcast #solar #cleanenergy

Speeding Up Solar Project Development: Podcast With Glint Solar

Green New Perspective is a cleantech podcast that educates and promotes collaboration in the clean energy sector. With over 15,000 monthly listeners and 50,000 YouTube views, it showcases visionaries driving global change.

Each episode features innovators showcasing technologies and discussing strategies for scaling and sustainability. Green New Perspective provides insights and solutions for a sustainable future.

The Green New Perspective podcast is sponsored by New Perspective, a growth-focused digital marketing agency with over 20 years of experience helping innovative B2B tech companies scale. If you or your organization is looking to grow, visit npws.com [https://www.npws.net/].

Host & Producer: Dunya Jovanovic  

Executive Producer: Marko Bodiroza  

Creator: Nathan Harris