Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging recycling will need to be balanced with continuous improvement efforts for food safety, product convenience and cost. Join a discussion with Oliver Hahn, CEO, BAADER Poultry USA; Jay Russell, regional sales director, Marel; and Shawn Harris, executive director of bags and case-ready product marketing, North America, Sealed Air Corporation.

Processing 2035: Doing more with less

Evaluation of broiler carcasses after evisceration can provide insights into bird welfare from the hatchery all the way to the processing plant. Discover how in this edition of Future of Poultry Podcast, featuring Paco Fernandez Lopez-Brea, DVM, international business development, poultry, with Zinpro.

Can you measure poultry welfare at the processing plant?

Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.

Phage therapy in the poultry industry

Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.

Farmer Focus puts the grower first in consumer marketing

Andrew "Andy" Parks Benson, Ph.D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. Recorded at the 2024 Poultry Science Association Meeting.

Training poultry science students how to use artificial intelligence

As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, global food and agriculture futurist, strategist and advisor, The Food Futurist and keynote presentation for the upcoming Chicken Marketing Summit [https://www.wattglobalmedia.com/chickenmarketingsummit/], shares his insights into what the consumers of tomorrow will be looking for to help chicken marketing, production and processing proactively plan in the quest to keep chicken as the protein in the center of the plate.

Predicting the wants and needs of the chicken consumer of 2035

The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare.

Join a panel of experts for a discussion of the promising technologies being researched and developed to improve the health and welfare of broilers, turkeys and layers.



Panelists:

 * Joshua Deines, Ph.D., technical services device lead, Zoetis
 * William Herring, Ph.D., vice president, research and development, Cobb-Vantress
 * Theresia Lavergne, Ph.D., senior technical service manager, Natural Biologics
 * Dr. Linnea Tracy, veterinary services manager, Ceva Animal Health

Moderated by Terrence O'Keefe, content director, WATT Global Media

This episode is sponsored by Ceva Animal Health, Cobb-Vantress, Natural Biologics and Zoetis.

What's next for poultry health?

The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.