Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. 

When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.

So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. 

Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions.

In this episode:

 * From maternity leave to online business founder
 * A Product Page should be made for conversion
 * What to keep in mind when creating your product page
 * Focus on the WHY not only on the what
 * Using GIFs to make your product page stand out
 * 3 tips to optimize your Shopify Product Page for this holiday season




Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]

Access Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage [https://simpsonswebdesign.com/] for more insight into what we talked about in this episode.



Connect with Diana

Diana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal.

Instagram: @simpsons_webdesign [https://www.instagram.com/simpsons_webdesign/]

Website: simpsonswebdesign.com [https://simpsonswebdesign.com/]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]



Optimize Your Shopify Product Page For Conversion with Diana Simpson

If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must.

Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. 

So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search.

In this episode:

 * Create your product naming convention based on SEO
 * Layer in things people are actually searching for and be specific
 * Be ahead of the competition




Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]

Catch up on last week’s episode The Best SEO Tools for Product-Based Businesses [https://ninagibson.co/2023/09/19/the-best-seo-tools-for-product-based-businesses/] for the tools you need to discover what terms your audience is actually looking for.



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]



TBD: Do This One Thing Before You Name Any Of Your Products

I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. 

Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO.

In this episode:

 * #1 Semrush [https://www.semrush.com/]
 * #2 KeySearch [https://www.keysearch.co/]
 * #3 Ubersuggest [https://neilpatel.com/ubersuggest/]
 * #4 Sitebulb [https://sitebulb.com/]
 * #5 Google Search Console [https://search.google.com/search-console/about] (FREE)
 * #6 HigherVisibility [https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/] (FREE)


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]



The Best SEO Tools for Product-Based Businesses

There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.

So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. 

In this episode:

 * Discoverability is just as important as Visibility
 * Be very clear and consistent about your business identity
 * Have a robust About Us page
 * Be transparent and link out to your social media profiles
 * Leverage your reviews to build your online reputation
 * Your website needs to be and feel professional
 * Why this matters even if you aren’t vying for Google Merchant Center


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



﻿Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]

Snag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklist

You can read the full update to Google’s misrepresentation policy for the Google Merchant Center here [https://searchengineland.com/google-misrepresentation-policy-update-building-trust-429706].

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]

How to Get Your Products & Offers Showcased On Google

If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. 

This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for.

So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website.

In this episode:

 * Nina Gibson Co. is niching down for product-based businesses
 * The Shopify issue that’s happening unbeknownst to owners
 * What a canonical URL is
 * How this is probably disrupting your visibility strategy
 * How to address this issue


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

If you still have no idea what I’m talking about, check out the full Show Notes on my website [https://ninagibson.co/2023/09/05/are-you-making-this-1-shopify-mistake/] for a visual explanation of how canonical tags work.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]

Are You Making This #1 Shopify Mistake?

If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you.

Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert in your field.

Tune in for a crash course on content pillar strategy, so you can get ahead of the game and start creating epic content that really stands out.

In this episode:

 * What a content pillar strategy is
 * Why it will be more important than ever for your business
 * The secret sauce to make your content stand out
 * Where I see the future of content marketing going




Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

Check out my digital marketing membership for female founders: Visibility Co. [https://ninagibson.co/visibility-co-club] If you want extra support, community, coaching, and connection, and want help navigating all the changes over the next several months, Visibility Co. is here for you [https://ninagibson.co/visibility-co-club].

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]



Learn How to Establish Yourself As An Online Expert Using SEO

In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. 

So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already.

Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche.

In this episode:

 * Google’s algorithm and E-E-A-T
 * What digital PR is and why it matters
 * Ways to establish your digital footprint
 * One thing you can do today to start
 * Focus on creating high-value content
 * Generate your own buzz, toot your own horn


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

Check out Help a Reporter Out (HARO) [https://www.helpareporter.com/], the resource I mentioned where you can get listed as a trusted source in top publications.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]



Why Personal Branding is the Key to SEO Success

If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. 

So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience.

Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business.

In this episode:

 * Why the marketing funnel matters to your business and bottom line
 * What the marketing funnel is
 * How to create bottom of the funnel content rooted in SEO
 * Don’t get stuck only creating top and middle of the funnel content


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links

Catch up with last week’s episode Everything You Need to Know About Google's New AI Search Engine [https://ninagibson.co/2023/08/08/everything-you-need-to-know-about-googles-new-ai-search-engine/] to know what’s coming in the world of online marketing.

Check out the full Show Notes on my website [https://ninagibson.co/2023/08/15/understanding-the-customer-journey-and-bottom-of-the-funnel-seo/] for a graphic about the different stages of the marketing funnel and get a visual idea of what I’m talking about in this episode.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]

Understanding the Customer Journey and Bottom of the Funnel SEO

If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you.

There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information to you in a timely manner, but this episode will help you stay ahead in the game.

Today, we're going to talk about Google's new generative AI Search Engine Experience that I have been beta testing since late May. It's definitely a game changer and is going to impact how you do business, how you drive traffic, how you acquire new leads, customers, etc. So, buckle up and tune in to learn all about it.

In this episode:

 * What Google's new generative AI search experience is
 * How this new search experience is going to work
 * The unique follow-up question feature and zero-click search results
 * What these changes mean for SEO
 * Opportunities I see for you to get ahead


Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Check out the Show Notes on my website [https://ninagibson.co/2023/08/08/everything-you-need-to-know-about-googles-new-ai-search-engine/]to see a visual screenshot and get a better idea of what this new Search Engine Experience will look like.

For an even better idea of how this actually is going to look, you can also go to my Instagram [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D] where I've posted a few things about this as well.

If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here [https://blog.google/products/search/search-labs-ai-announcement-/].

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]

Optimize your products for SEO effortlessly with these 17 FREE ChatGPT product prompts!

Snag Your Freebie! [https://ninagibson.co/chatgpt-prompts-products-freebie?utm_source=podcast&utm_medium=shownotes&utm_campaign=&utm_content=2023]

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibsonco [https://www.instagram.com/ninagibsonco/]

Website: ninagibson.co [https://ninagibson.co/]

Everything You Need to Know About Google's New AI Search Engine

If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you.

Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps small product business owners turn their passions into profitable businesses.

Tune in to discover all about Etsy, this platform that once properly set up will continue to sell your products and bring more people into your world, just like a marketing machine running in the background. You’ll also get some awesome Q4 tips so you can maximize your Etsy shop success this holiday season.



In this episode:

 * Shattering Etsy myths and misconceptions
 * Is Etsy for you?
 * The benefits and opportunities of being on Etsy
 * Digital downloads are blowing up on Etsy
 * Get the 4 pillars of your marketing foundations (AACT) in place first
 * Tips to prep your Etsy shop for the coming holiday season
 * There’s no quick and easy fix to grow your business




Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.



Resources & Links



Watch Monica’s free Etsy training, How to Get Your Products Seen on Etsy! [https://www.monicalittlecoaching.com/etsywebinar], where she dives deeper into what you need to know to get your unique products in front of the right people on Etsy who are super ready to buy what you sell.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie [https://ninagibson.co/freebie]



Connect with Monica

Monica Little is an Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now shares with other small business owners what she learned along the way so they can create the same type of results for themselves.

Instagram: @monicalittlecoaching [https://www.instagram.com/monicalittlecoaching/]

Podcast: The Product Biz [https://www.monicalittlecoaching.com/blog]

Website: monicalittlecoaching.com [https://www.monicalittlecoaching.com]



Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co [https://www.instagram.com/ninagibsonco/?igshid=YmMyMTA2M2Y%3D]

Website: ninagibson.co [https://ninagibson.co/]

The Beginner’s Guide to Etsy with Monica Little

Elevated Visibility is THE podcast for marketing strategies, stories, and soul-searching for female entrepreneurs on what it means to be visible as business owners, women, mothers, and more. I promise you zero b******t + 100% compassion. We’re here to demystify SEO and search marketing, and shift your perspectives around marketing, woo, human design, business, and so much more!

Elevated Visibility with Nina Gibson