Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience.

Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! But they don’t stop there. The conversation dives deeper, exploring how consistent posting and authentic engagement can turn casual followers into loyal customers and transform your brand into a top-of-mind choice in your community.

You’ll hear practical advice on establishing a rhythm for your posts, building rapport through thoughtful interactions, and leveraging audience insights from platforms like LinkedIn and Alignable. Plus, the duo shares personal stories (including what happened when Brian posted a thoughtful comment and landed a new client) and touch on some surprising ways a dash of personality—even sharing a photo with your dog—can make your brand more relatable and engaging.

Whether you’re a digital marketer, small business owner, or just getting started with your online presence, this episode is packed with actionable tips and the reminder that consistency, authenticity, and engagement are your strongest allies in the social media landscape. Let’s dive in!



Time Stamps

[05:23] Visibility Through Community Engagement

[09:21] "Sustainable Growth Feedback Strategy"

[13:11] "Building Social Media Traction"

[15:36] "Social Media Insights: Alignable vs. LinkedIn"

[18:05] Don't Use LinkedIn Contacts for Marketing

[22:48] Art Gallery T-Shirts Connection

[25:27] "Introvert's Reluctant Social Media Moment"

[28:41] CEO Reacts to Social Media Post

[30:31] Target Platforms Strategically



Find Seth & Brian Online

Seth:

https://social.sethgoldstein.me

https://goldsteinmedia.com

https://podcastmastery.coach



Brian:

https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/



If you're enjoying the show, please consider writing us a review in Apple Podcasts or wherever you rate your shows.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why Posting On Social Media Is Important, But The Engagement Is Even More Important

Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero,"



Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world.





They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying your target audience and developing an ideal customer profile. They remind listeners of the importance of having a memorable and pronounceable business name and creating a consistent visual identity. They'll also touch on the crucial aspect of maintaining consistency across online platforms, ensuring your messaging resonates throughout.



Join Seth and Brian as they share their experiences and expert advice, making branding approachable for even the most novice marketers.



Whether you're starting a new venture or looking to refine your existing brand, this episode is packed with actionable insights to help you stand out in a crowded digital landscape. Tune in to learn how to make your brand not just visible, but impactful!



Key Moments

[03:29] Choosing WordPress Over Wix

[07:01] "Elevator Pitch: Brand Building Essentials"

[12:15] Creative Name Evolution

[15:22] "Effective Branding Strategy Tips"

[17:57] Ensure Consistent Online Profiles

[21:45] Essential Branding Considerations

[22:41] Align Messaging Across Platforms



Find The Hosts:



Seth: https://social.sethgoldstein.me

Brian: http://bstrongmaketing.com



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Crafting Your Identity: Steps to Kickstart Your Brand from Ground Zero

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and insight. Tune in as they explore the nuances of digital marketing strategies, the importance of real-time engagement over "posting and ghosting", and the delicate balance of automation. Plus, they tackle the controversial topic of text message marketing and its effectiveness in today's digital landscape. Join Seth and Brian for an informative and entertaining conversation that promises to enhance your understanding of the ever-evolving world of digital marketing. Don't miss it!



Key Moments



03:57 "2025's Chaotic Start"

09:40 Navigating Social Media Missteps

13:17 "Text Messages Demand Immediate Attention"

15:02 Phone Number Registration Required

17:58 False Dichotomy: Email vs. Social Media



Where To Find The Hosts



Find Seth At:



GoldsteinMedia.com [https://GoldsteinMedia.com]

Social.SethGoldstein.me [https://Social.SethGoldstein.me]



Find Brian At:



BStrongMarketing.com [https://BStrongMarketing.com]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Balancing Automation and Engagement in Social Media Marketing

Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March!



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Welcome to Season 4 of Digital Marketing Dive

This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective.

The first season is out at Lacy Boggs' site [https://lacyboggs.com/ace-stone-marketing-detective/] (https://lacyboggs.com/ace-stone-marketing-detective/)

Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

FEED DROP: Ace Stone Marketing Detective (Episode 1)

Seth had the pleasure of talking to Ian Truscott the host of the Rockstar CMO FM podcast, which is also on the Marketing Podcast Network with Digital Marketing Dive and Entrepreneur's Enigma.

We hope you enjoy listening to Ian's show and subscribe to it here: https://rockstarcmo.com [https://rockstarcmo.com/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Special Episode: Rockstar CMO FM #130

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro [https://sparktoro.com], an audience intelligence platform founded by Rand Fishkin and Casey Henry.

Amanda is also a classically trained chef and former journalist.



Find Amanda Online

https://www.linkedin.com/in/amandanat/

https://sparktoro.com

https://twitter.com/amandanat

https://amandanat.substack.com/



If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously.

You can the hosts online in a number of places:

Seth: https://s3th.me

Olivia: https://oliviasisinni.com/



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Amanda Natividad of Sparktoro

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.



Find Darryl Online

https://agorapulse.com

https://www.linkedin.com/in/darrylpraill/

http://darrylpraill.com/



If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.

Find Olivia at OliviaSisinni.com [https://oliviasisinni.com/]

Find Seth at GoldsteinMedia.com [https://goldsteinmedia.com/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Darryl Praill Of Agorapulse, The Web, And The World!

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently.

Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter.

Find Kent Online

https://www.linkedin.com/in/kentlewis/

https://twitter.com/kentjlewis

https://deksia.com/

https://pdxmindshare.com/



If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.

Find Olivia at OliviaSisinni.com [https://oliviasisinni.com/]

Find Seth at GoldsteinMedia.com [https://goldsteinmedia.com/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Kent Lewis On The Metaverse and the Future of Marketing

In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing.



Find Rand Online:

https://twitter.com/randfish/

https://www.linkedin.com/in/randfishkin/

https://sparktoro.com/

The Lost and Founder book: https://amzn.to/3bNq1Ry



If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/podcasts/.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

[From The Vault] Rand Fishkin of Sparktoro

The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every two weeks we talk to digital marketers at the top of their game about what digital marketing techniques and strategies are working for them.