In this episode of CX Anonymous, we welcome Jake Madrigal, a Customer Success leader with a proven track record of launching successful loyalty programs. Jake dives deep into the strategic planning, risk management, and impactful execution that goes into crafting loyalty campaigns that truly resonate with customers across all touchpoints. Listen for some excellent examples of loyalty campaigns that might work for you!

Loyalty Lessons: Launching Loyalty Campaigns

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: A Company Culture of Loyalty. Loyalty as a company culture keeps your program prioritized and stakeholders engaged. Alex Tavera, Head of Strategy at Annex Cloud, discusses loyalty program success beyond implementation for translating results across regions and the organization.

The Stakeholder Game: A Company Culture of Loyalty

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: Project Management. Project management can make or break loyalty projects. VP of Project Management, Amy Forshee, ensures Annex Cloud implementations and product releases have alignment and meet deadlines. She joins us to add commentary on how we partner with our clients in their project success.

The Stakeholder Game: Project Management

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: Managing Alignment. Loyalty and customer experience is not a set-it-and-forget-it initiative. Emily Grill, marketing and digital strategist, brings insight into how to align and realign in projects, misalignment symptoms, and her favorite ways to bring everyone along. 

The Stakeholder Game: Managing Alignment

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous:  The Stakeholder Game: Finding Allies & Advocates. Creating trust when executing cross functional projects, especially for loyalty, doesn't start when you need something from a stakeholder. Michelle Brigman joins the hosts to discuss "hitting singles" for stakeholders and building buy-in one person at a time.

 The Stakeholder Game: Finding Allies & Advocates

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: Six Blind Men, the Elephant and the Pain Chain. Clarity around the problem to be solved can lead to a poorly built final product that may meet the individual needs of stakeholders but is not functional as a whole. Mark Michelson discusses uncovering the elephant from all angles and understanding the leg pain is connected to the arm pain of the pain chain.

The Stakeholder Game: Six Blind Men, the Elephant and the Pain Chain

The Loyalty Lounge Powered by Annex Cloud Presents: CX Anonymous, the online show where we offer expert guidance on effectively implementing loyalty programs to enhance the customer experience. We are here to provide you with the tools and strategies you need to succeed, regardless of your industry. Join our community of industry leaders at Annex Cloud and start taking action towards achieving your goals! 