We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.



WE’RE DRINKING:

 * David: Glenfiddch on the rocks
 * Terng: Brothers Best of the Zest Cider
 * 

WE CHAT ABOUT:

 * Reflections for 2024

Terng:

 * 1. Why I don’t like the direction LinkedIn is moving: engagement isn’t everything
 * 2. How I view work-life balance and the relationship in it
 * 3. What I’m gonna do in 2025: get better use of generative AI & pick my partners and client a lot better

David:

 * 1. Have absolute focus on one thing is key to success: look how Elon Mask did
 * 2. The importance of sleep
 * Our scores (10/10) for the past year
 * *Hope 2025 will be a good year!



BONUSES:

Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations [https://www.businessoverdrinks.com/books/] if you want to get inspired.

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Listeners get a free 30-minute consultation with Terng’s company, SYNC PR [https://syncpr.co/]. Just mention this podcast when contacting them at syncpr.co [https://syncpr.co/]

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 



FOLLOW BUSINESS OVER DRINKS:

FACEBOOK: https://www.facebook.com/businessoverdrinks/

LINKEDIN: https://www.linkedin.com/company/business-over-drinks

WEB: https://www.businessoverdrinks.com/

INSTAGRAM: https://www.instagram.com/businessoverdrinks/

YOUTUBE: https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ

PODCASTS: Search 'Business Over Drinks' on Spotify or Apple Podcasts



About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

74: BEST Business Lessons Of 2024 - Entrepreneur Podcast

We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.



WE CHAT ABOUT:

 * Insights and humor about presidential debates and their relevance in today's media.
 * The awkwardness and humor in workplace scenarios involving racial profiling.
 * David and Terng's personal experiences with racism in business.
 * How to navigate and address uncomfortable situations at work.
 * The evolution of workplace diversity and inclusion policies.
 * Balancing professionalism and humor in sensitive discussions.



BONUSES:

Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations [https://www.businessoverdrinks.com/books/] if you want to get inspired.

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Listeners get a free 30-minute consultation with Terng’s company, SYNC PR [https://syncpr.co/]. Just mention this podcast when contacting them at syncpr.co [https://syncpr.co/]

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 





FOLLOW BUSINESS OVER DRINKS:

FACEBOOK: https://www.facebook.com/businessoverdrinks/

LINKEDIN: https://www.linkedin.com/company/business-over-drinks

WEB: https://www.businessoverdrinks.com/

INSTAGRAM: https://www.instagram.com/businessoverdrinks/

YOUTUBE: https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ

PODCASTS: Search 'Business Over Drinks' on Spotify or Apple Podcasts

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

73. Racism in Business - Entrepreneur Podcast

We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE’RE DRINKING:

 * David: A cup of water from a broken glass
 * Terng: Grapefruit Chu-Hi, a Japanese vodka-based alcohol https://shopee.sg/Suntory-Strong-Zero-Double-Grapefruit-Chu-Hi-Can-350ml-Japanese--i.91799978.22748729784 

WE CHAT ABOUT:

 * Singapore's EV Infrastructure: The discussion highlights the underdeveloped charging infrastructure for electric vehicles in Singapore.
 * Brand Trust & Content: The importance of building brand trust through effective content creation for consumers.
 * Brand Personality vs. Company Identity: Whether a brand should be built around a personality or the company itself.
 * Examples & Influencers: The episode references various figures like Steve Jobs (Apple), Tim Cook (Apple), Elon Musk (Tesla, SpaceX), Gary Vaynerchuk (entrepreneur), Alex Hormozi (entrepreneur), Tony Robbins (motivational speaker), Dave Ramsey (finance guru), Dundee (gym owner), and Colonel Sanders (KFC founder)

BONUSES:

Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations [https://www.businessoverdrinks.com/books/] if you want to get inspired.

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Listeners get a free 30-minute consultation with Terng’s company, SYNC PR [https://syncpr.co/]. Just mention this podcast when contacting them at syncpr.co [https://syncpr.co/]

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 



About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

72. Should You be the Face of Your Brand? - Entrepreneur podcast

We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

WE SPEAK TO: Elton Lim

Elton has had quite a journey so far, from his early days as a student to becoming a successful entrepreneur. We know Elton best as the founder of Break the Box Services, a rapidly growing digital marketing agency in Malaysia. Starting his journey at the age of 18, Elton has built a successful business helping SMEs, entrepreneurs, and companies with their digital marketing needs. In this episode, we chat with Elton about his experiences, the challenges he’s faced, and his insights into the ever-evolving world of marketing.

LinkedIn [https://www.linkedin.com/in/elton-lim-a45868192/?originalSubdomain=my] | Instagram [https://www.instagram.com/eltonlim_/?hl=en] | Youtube [https://www.youtube.com/@OddinaryPodcast] | Website [https://elet0806.wixsite.com/website]   

WE CHAT ABOUT:

 * Elton's Entrepreneurial Journey: From quitting his job in a hair salon distribution company to founding Break the Box Services.
 * Challenges and Triumphs: The highs and lows of running a digital marketing agency, including payment delays and dealing with difficult clients.
 * The Impact of AI on Marketing: How AI is changing the landscape of digital marketing and content creation.
 * Social Media Strategies: The evolution of social media marketing and what it takes to create quality content in today's saturated market.
 * Personal Insights and Advice: Elton's philosophy on failing fast, learning quickly, and not overthinking decisions in business and life.
 * Book Recommendations: Valuable books that have influenced Elton's journey, including "Surrounded by Idiots," "Rich Dad Poor Dad," and "The 5 AM Club."
 * Podcast Recommendation: A recommended episode of Elton's podcast, "Oddinary," focusing on inspiring stories of unconventional success. 

BOOKS:

Surrounded By Idiots [https://amzn.to/3R2OaWi] by Thomas Erikson - 

Rich Dad Poor Dad [https://amzn.to/3WS9cKZ] by Robert Kiyosaki -

The 5 AM Club by Robin Sharma - https://amzn.to/3WSBAww

Visit our book recommendations section [https://www.businessoverdrinks.com/books/] for more books from our guests

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

71. Struggles of Starting a Business, Social Media and Marketing Tips - Entrepreneur Podcast

We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE’RE DRINKING:

 * David: Two Stacks Irish Whiskey [https://twostackswhiskey.com/dram-in-a-can/]
 * Terng: Gin and soda

WE CHAT ABOUT:

In this episode, David and Terng debate a hot-button topic: do you really have to be evil for your business to truly succeed? Reflect with the duo on the reality of entrepreneurship and the inherent nature of profit-driven capitalism; is it evil or is it a lack of caring? Ruminate on the extent of the responsibilities of a business owner when it comes to running a business successfully.

BONUSES:

Use code “BUSINESSOVERDRINKS” to get a $110 discount on your first year of Motley Fool Stock Advisor (NP: $199/year) or visit zen.ai/businessfool [http://zen.ai/businessfool] to find out more

Get a FREE audiobook and support our show by signing up for a free Audible trial here [https://www.audible.com.au/bod011-20]. Check out our book recommendations [https://www.businessoverdrinks.com/books/] if you want to get inspired.

Listeners get 10% off David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Listeners get a free 30-minute consultation with Terng’s company, SYNC PR [https://syncpr.co/]. Just mention this podcast when contacting them at syncpr.co [https://syncpr.co/]

Looking to up your email game? Try Moosend [https://moosend.grsm.io/stc3l0swwazt].

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 

Looking to hire a full team of creative designers for a flat monthly fee. Visit DotYeti today!  [https://www.dotyeti.com/?via=bod]





About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

70. Do You Have to Be Evil To Succeed In Business? Entrepreneur podcast

We hope you enjoy our entrepreneur podcast! To help us grow, please subscribe to our podcast and follow us on TikTok [https://www.tiktok.com/@businessoverdrinks], YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE CHAT ABOUT:

David and Terng discuss the hidden side of side hustles, drawing from their experience of seeing and meeting other entrepreneurs over the years. They also talk about what side hustles have worked for them and their advice for those seeking to start a business for a side income. 

PROMOTION:

Use code “BUSINESSOVERDRINKS” to get a $110 discount on your first year of Motley Fool Stock Advisor (NP: $199/year) or visit zen.ai/businessfool [http://zen.ai/businessfool] to find out more

Get a FREE audiobook and support our show by signing up to a free Audible trial here [https://www.audible.com.au/bod011-20]: https://www.audible.com.au/bod011-20

Check out amazing (and collector’s) selections of gin and whiskey from Gin Loot [https://ginloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] and Whiskey Loot [https://whiskyloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] at Liquor Loot [https://liquorloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af].

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Looking to up your email game? Try Moosend [https://moosend.grsm.io/stc3l0swwazt].

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 


Looking to hire a full team of creative designers for a flat monthly fee. Visit DotYeti today!  [https://www.dotyeti.com/?via=bod]

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

69. The Truth About Side Hustles (Plus Tips) - Entrepreneur Podcast

We hope you enjoy our entrepreneur podcast! To help us grow, please subscribe to our podcast and follow us on TikTok [https://www.tiktok.com/@businessoverdrinks], YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.



WE CHAT ABOUT:

David and Terng share their lessons and reflections from the past year and how they have changed, hopefully for the better. From focusing on their main creative or professional journey to developing a measured response as they mature, learn more about what the hosts have learned in 2023.



PROMOTION:

Use code “BUSINESSOVERDRINKS” to get a $110 discount on your first year of Motley Fool Stock Advisor (NP: $199/year) or visit zen.ai/businessfool [http://zen.ai/businessfool] to find out more

Check out amazing (and collector’s) selections of gin and whiskey from Gin Loot [https://ginloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] and Whiskey Loot [https://whiskyloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] at Liquor Loot [https://liquorloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af].

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Listeners get a free 30-minute consultation with Terng’s company, SYNC PR [https://syncpr.co/]. Just mention this podcast when contacting them at syncpr.co [https://syncpr.co/]

Looking to up your email game? Try Moosend [https://moosend.grsm.io/stc3l0swwazt].

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 



Looking to hire a full team of creative designers for a flat monthly fee. Visit DotYeti today!  [https://www.dotyeti.com/?via=bod]

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

Biggest Lessons We Learnt as Entrepreneurs in 2023 - Entrepreneur Podcast

We hope you enjoy our entrepreneur podcast! To help us grow, please subscribe to our podcast and follow us on TikTok [https://www.tiktok.com/@businessoverdrinks], YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.



WE CHAT ABOUT:

David and Terng discuss potential new business opportunities in a hypothetical scenario when all else fails. From AI consultancy, trading and odd jobs to discussions of becoming billionaires, the duo shares their thoughts on what businesses they think might work for them now should they find themselves starting again from the ground up.



PROMOTION:

Get a FREE audiobook and support our show by signing up to a free Audible trial here [https://www.audible.com.au/bod011-20]: https://www.audible.com.au/bod011-20

Check out amazing (and collector’s) selections of gin and whiskey from Gin Loot [https://ginloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] and Whiskey Loot [https://whiskyloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af] at Liquor Loot [https://liquorloot.com/?rfsn=5301500.ece0af&utm_source=refersion&utm_medium=affiliate&utm_campaign=5301500.ece0af].

Listeners get 10% of David’s hilarious new book, Everyday A**holes [https://www.everydayassholes.net/], using the promo code BOD at checkout. Get a copy at everydayassholes.net [https://www.everydayassholes.net/].

Looking to up your email game? Try Moosend [https://moosend.grsm.io/stc3l0swwazt].

Interested in making your own podcast? Use this link [https://www.buzzsprout.com/?referrer_id=918763] to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 

Looking to hire a full team of creative designers for a flat monthly fee. Visit DotYeti today!  [https://www.dotyeti.com/?via=bod]

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast [https://www.businessoverdrinks.com/] is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books [https://www.businessoverdrinks.com/books/], or browse our wine guide [https://www.businessoverdrinks.com/wine-guide/] or gin guide [https://www.businessoverdrinks.com/gin-guide/].

What Business Would We Start, If We Could Do It Again? Entrepreneur Podcast

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE SPEAK TO: Strife Lim of Sterra

Strife Lim has worn many different hats throughout his young life; from his studying days in engineering to his interesting entrepreneurial journey, we know Strife best as one of the co-founders of Sterra, one of Singapore’s fastest-growing consumer electronic goods companies. With an impressive $11 million advertising budget built up over a short couple of years since its inception, Strife is a proponent of paid advertising and marketing for its countless benefits for brand awareness and increased revenue. We sat down to pick his brain on the journey of mastering paid advertisement strategies, his journey in making necessary entrepreneurial mistakes and how he contributed to Sterra’s commercial success online. 



WE’RE DRINKING:

 * David: Australian red wine, Margaret River’s Cabernet Sauvignon
 * Terng: Vodka, lime and soda
 * Strife: Your run-off-the-mill water



WE CHAT ABOUT:

 * How Strife and his Sterra co-founder, Chris, actually started their entrepreneurial journey before Sterra, including their highly profitable T-shirt printing and selling journey
 * Why the duo shifted markets during their exploration and experimentation journey to find Sterra
 * The synergy between Strife and Chris, especially in their role and workload divisions in their work, and how to handle the communications between stakeholders to sustain a thriving business
 * Managing a large marketing and advertisement budget, and how to grow revenue from paid advertisements alone
 * The effectiveness of paid advertising and how to invest in paid advertisements cleverly
 * Ways to measure the effectiveness and success of paid advertisements
 * Preferences in terms of platforms for advertisement placements, particularly intrusive or interrupting ads and how it has been beneficial to the growth of the brand
 * The agility and benefits of online marketing and advertising
 * How Sterra succeeded in rapidly growing its brand awareness and revenue, and what sets its strategy apart from other companies and businesses
 * The importance of paid advertising, but at the same time how to work around spending money on advertising and marketing
 * What makes a good advertisement and some effective strategies for attracting viewers’ attention
 * Opinions about influencer marketing, and how it can impact brand image
 * What Strife would do better or differently in hindsight

GUEST’S BOOK RECOMMENDATIONS:

Think and Grow Rich by Napoleon Hill [https://amzn.to/3SCPpNq] - https://amzn.to/3SCPpNq
The 10X Rule by Grant Cardone [https://amzn.to/3QUed26] - https://amzn.to/3QUed26
5 AM Club by Robin Sharma [https://amzn.to/3uizR7C] - https://amzn.to/3uizR7C
Elon Musk by Walter Isaacson [https://amzn.to/3SFY4ib] - https://amzn.to/3SFY4ib
Visit our book recommendations [https://www.businessoverdrinks.com/books/] section for more books from our guests

FIND OUT MORE ABOUT STERRA:

 * Sterra’s website [https://sterra.sg/]

66. The Secrets (and Setbacks) to Entrepreneurial Success - Strife Lim of Sterra Singapore

We hope you enjoy our book summary of Atomic Habits by James Clear [https://amzn.to/492x6Hn]! To help us grow, please subscribe to our podcast and follow us on TikTok [https://www.tiktok.com/@businessoverdrinks], YouTube [https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ], Instagram [https://www.instagram.com/businessoverdrinks/?igshid=19jxj1vekx8ey], Facebook [https://www.facebook.com/businessoverdrinks/] and/or LinkedIn [https://www.linkedin.com/company/business-over-drinks]. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks [https://www.businessoverdrinks.com/], one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE CHAT ABOUT:

Terng shares with David his take on his recent read, Atomic Habits [https://amzn.to/492x6Hn] – written by James Clear – and its “laws” for adopting life-changing habits, one little step at a time. The hosts relate the self-help book’s tips to their everyday lives, and how the core message of the book resonated with them.

BOOKS MENTIONED IN THE CONVERSATION:

 1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones [https://amzn.to/492x6Hn] by James Clear (https://amzn.to/492x6Hn)
 2. The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness [https://amzn.to/3Mij7TQ] by Jeff Olson and John David Mann (https://amzn.to/3Mij7TQ [https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463]) 

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65. Atomic Habits by James Clear, Best Tips - Quick Summary and Book Review

We talk to movers, shakers and everyone in between who has something fascinating they can share about their business or professional journey. From entrepreneurs to salaried workers, we explore all facets of business over a drink or two...