Description: In this episode, co-hosts Rohan and Wei-Chung demystify the world of soft skills. They define soft skills, analyze their varying importance across industries and roles, and explain why soft skills like cultural awareness remain invaluable despite AI advancements.

The Power of Soft Skills — in this economy?!

Almost a year after the release of ChatGPT, co-host Rohan interviews economist and entrepreneur Wei-Chung Wang about the impacts of AI and automation on the workforce.



They discuss historical parallels, the need to separate value creation from value distribution, and strategies individuals and businesses can use to leverage AI tools to make the most of this new market-moving technology.

The AI Era: How New Technology Changes Our Perspective on Work

In this longer-style episode, Dr. Wang and co-host Joey DiGangi discuss some of what's been happening in the news with Twitter. It seems Elon Musk is making the headlines on near-daily basis--specifically for his management choices. This episode discusses our take on the approach to management when trying to implement a 180° turnaround both in terms of performance and company culture. 

When looking at Twitter, we analyze recent changes to their revenue model, including the option to purchase the blue checkmark and note some of the changes in user experience on the platform (as well as with Meta and Google) around advertisement frequency. 

If you'd like to work with our team to analyze your advertising or social media strategies, the best way to get started is to connect with us today: https://wd-strategies.com/book-online

If you'd like to get started with the Business Intelligence platform to better track your campaign performance, you can do so here: https://biz-inte.onelink.me/CsE5/a0c1e310

Discussing the Latest with Twitter, Elon Musk, Management Style, & the Digital Landscape

We're back for season 3 and diving right into the current business landscape and some of the strategies we've seen clients successfully implement to navigate the uncertainty. The tumultuous economic situation, supply chain difficulties, inflation, and continued ripple effects from the global pandemic shape the way businesses engage with customers. We discuss how these marketplace dynamics are likely to impact the holiday season that's usually regarded as a bountiful time for businesses in "normal" years.

Now despite this being a period of contraction in many industries (such as technology who's been in the news a lot lately), we warn that businesses should avoid cutting back too much on outbound efforts. The risk of minimal communication is--in many cases--greater than the cost to maintain some level of marketing that keeps your brand in front of existing and prospective customers.

One of the best strategies for combatting slow times is identifying more sustainable business practices. This means optimizing your revenue model to create a cash flow buffer. It also involves leveraging technologies that make the job of marketing your business more time and cost effective.

Our team's solution, Business Intelligence, is a great place to start. We've designed our platform to help you easily schedule marketing content, track performance, and measure your website's performance from a single hub. If you'd like to learn more and get started with a free account, visit:

https://www.biz-intelligence.app/

Finally, a strategy that we come back to time and time again is getting a better grasp of your business performance by using data tracking tools like Google Analytics. Many of you may have seen the upcoming shift from Universal Analytics to Google Analytics 4. If you're not familiar or if you're not using any version of Google Analytics yet, this episode discusses how to get started with next steps. We'll also be publishing more content on the subject soon along with a link for how to work with our team to set up next steps!

Combating the Uncertain Business Landscape by Optimizing Your Business Model

Rapid changes in price for everything from gas to groceries to intangible services are at the top of everyone's mind nowadays, whether you're a business owner or customer. This episode of the Business Intelligence Podcast breaks down some of the latest statistics and trends facing the global economy before diving into the challenges businesses are facing. 

Chief among them is whether or not to adjust your own pricing strategy to preserve your margins as costs for nearly everything throughout your supply chain increase. And if so, what are some of the best strategies for adjusting your pricing and value proposition? Dr. Wang and Joey look at this problem through both a financial and branding lens to offer solutions based on what our team has seen work best for clients facing similar decisions.  

If you would like to schedule a free introductory consultation with our team to explore your own pricing strategy, you can get started by visiting the link below: 

https://www.wd-strategies.com/book-online

And if you're looking for more from Business Intelligence, including our social media scheduling software, analytics dashboard, and other tools, you can create a free account here:

https://biz-inte.onelink.me/CsE5/a0c1e310

Adjusting Your Pricing Strategy in the Midst of Economic Uncertainty & Inflation

Dr. Wang and Joey share some of the strategies they've seen perform best for clients. This episode includes real-life examples and offers specific next steps for growing your business efficiently, creating better channels to communicate with your customers, and best practices for positioning your company in the eyes of the consumer. 

In short, it's about meeting the customer where they are and removing as many barriers to entry as possible for them to engage with you. This--in practice--means streamlining your social media channels to connect more easily whenever questions come up, offering a mobile-responsive website, and even considering a mobile application. 

Our team specializes in helping you build a strong digital footprint. If you'd like to get started with first steps, we suggest booking an introductory meeting with us here:

https://www.wd-strategies.com/book-online

If you'd like to try the Business Intelligence Platform and gain access to our analytics and social media management tools, you can get started for free here:

https://biz-intelligence.app/influence-signup/?utm_source=podcast&utm_medium=video&utm_campaign=podcast&utm_id=webcast

Creating Strategies for Meeting Your Customer Where They're At

In the midst of increasing inflation, a global conflict, continued supply chain issues, and other disruptive economic events, Dr. Wang and co-host Joey DiGangi examine consumer spending habits on non-essentials. The data show that spending on products and services that fall outside of areas like food, gas, or building supplies has decreased--meaning that many businesses will have to compete for increasingly limited resources. 

This episode discusses best practices businesses should observe to prevent decline, such as revisiting your pricing strategy, examining your value proposition, and closely monitoring operational expenses. It also provides specific examples and discusses next steps you and your team can explore.

If you would like to schedule time to work with Dr. Wang, Joey, and the W.D. Strategies Team to evaluate your current strategy, visit the link below to schedule a free consultation:

https://www.wd-strategies.com/book-online

Preparing Your Business for Times of Economic Uncertainty

Running a coherent cross-channel social media strategy requires that you empower your marketing team to easily share a consistent brand message without complicating the marketing effort. Dr. Wang and Joey discuss best practices they've helped clients enact while diving into the new Business Intelligence Platform, a system our team has introduced to streamline content sharing, advertising campaign management, and business analysis.  

You can create a free account with Business Intelligence using this link: https://biz-intelligence.app/influence-signup/?utm_source=podcast&utm_medium=video&utm_campaign=youtube&utm_id=webcast

For further reading on how to run effective social media campaigns, check out this blog that details key principles to which you'll want your team to adhere: https://biz-intelligence.app/how-to-have-a-fantastic-social-media-strategy-with-minimal-spending/

Developing Cross-Channel Social Media Strategy that Improves Conversion

What's driving higher gas prices? How does inflation affect business opportunities? This episode shares Dr. Wang's perspective as an academically-trained economist on frequently asked questions related to issues that have been impacting businesses around the world. 

The episode ends with a call to adapt--encouraging businesses to strengthen their relationships with customers, suppliers, and other partners to optimize their operational efficiency; and to strategically evaluate their pricing strategy. 

If you're interested in working with our team and learning how you can improve your business's operations, schedule a free consulting session with us using the link below:

https://www.wd-strategies.com/book-online

Discussing Inflation, Supply Chain Challenges, & Other Economic Issues 

Business Intelligence host, Dr. Wei-Chung Wang, and guest host + web design expert, Rohan Bandekar dive into the economic factors at play this holiday season and their impact on small businesses; as well as what companies can do to stay competitive in 2022.

The short answer? Enhancing your digital workflow. The episode discusses the importance of building a comprehensive strategy for streamlining key processes within your organization to continually serve your customers in an increasingly digital and mobile economy.

If you're not sure where to start, we suggest booking a free consultation with our team. We'll discuss some of your current procedures, the software you have in use, and propose next steps for how to improve your business's online customer experience.

You can book your first meeting with us here:

https://www.biz-intel.wd-strategies.com/consulting

Preparing Your Digital Strategy for 2022

Business Intelligence from W.D. Strategies looks at business-related topics across disciplines, from entrepreneurship, marketing, and economics, to design, app development, or e-commerce business models. Wei-Chung Wang has his PhD in economics from UC Irvine, was an International tax consultant, and currently acts as CEO of W.D. Strategies, VP of Global Marketing and Strategy at Kdan Mobile Software, Ltd., and Associate Provost and Business Professor at Juniata College. Regular guests include W.D. co-founder and COO, Joey DiGangi, and Dr. Wang's colleagues and other industry experts.