In this special World Book Day episode of the Price Writers Podcast, Catrin Townsend turns the tables on Jeremy Keating to explore the story behind his award-winning book, Price Writer: Nine-Step Method to Becoming a Highly Successful General Insurance Pricing Leader.

Jeremy shares why he felt compelled to write a practical leadership book for general insurance pricing professionals, not another maths-heavy textbook, but a hands-on guide to strategy, governance, data, modelling, deployment and team capability.

They discuss:

 * Why most pricing roles are far more than just technical modelling
 * How the Nine-Step framework was developed (and why it couldn’t be five!)
 * The challenges of writing about modelling without using equations
 * Why deployment sits at the heart of pricing success
 * And the responsibility pricing leaders have to real end customers

Jeremy also reveals his unusual writing process (it involves running 10Ks), reflects on the book’s global reception and awards, and shares what he would update if he were writing it today.

If you’re a pricing professional, or aspiring to lead in insurance, this episode gives you insight into the thinking behind one of the most talked-about books in the field, and how to apply its ideas in your own career.

Writing a Book with Jeremy Keating The PriceWriters Podcast Episode 46

In this episode of the Price Writers Podcast, Jeremy Keating and Karin Townsend dive into Rebooting American Healthcare by Amy Finkelstein and Liran Einav.

They explore the authors’ proposal for a universal basic level of healthcare funded by taxation, layered with optional private insurance for enhanced cover and what that could mean for insurers, regulators, and society more broadly.

From anti-selection and cross-subsidies to frontline GP access and the realities of public–private healthcare models, the discussion compares the US and UK systems, challenges common assumptions, and asks whether a better balance between state provision and private insurance is possible.

Is this a book pricing professionals should read? And what lessons does it offer for healthcare reform more widely?

Tune in for a high-level but thought-provoking look at one of the biggest policy challenges of our time.

Episode 45: We've Got You Covered

What if being quieter actually makes you a better leader? 🤔

In the latest episode of The PriceWriters Podcast, Catrin and Jeremy discuss Quiet: The Power of Introverts and explore how workplaces, leadership expectations, and even collaboration are often designed for extroverts.

They share where they think the book gets it right, where it falls short, and what this all means for pricing professionals and leaders in insurance today 🌱

If you want to hear the conversation and our takeaways, catch the visual episode on YouTube here https://youtu.be/CytSntpOzLY or the audio version wherever you get your podcasts

#PriceWriters #PriceWritersPodcast #Introverts #GeneralInsurance

PriceWriters transforms pricing professionals into the most respected leaders in insurance.

44. Quiet: the power of introverts

In this episode of the Price Writer Podcast, Jeremy Keating and Catrin Townsend discuss Senior Leadership: An Essential Guide for Actuaries by Julia Lessing. 

This is a leadership book designed to be worked through rather than skimmed, using practical exercises, reflections, and prompts drawn from real leadership situations. We explore what changes as you move from management into senior leadership, why leadership becomes less technical and more people-focused, and how often our stated values differ from how we actually spend our time.  

The conversation also touches on the importance of thinking deeply rather than reacting quickly, and whether senior leadership is something you truly want or simply the next step you have been aiming for.   

This episode is for actuaries and pricing professionals who are stepping into senior roles, aspiring to them, or already there and reflecting on how leadership works in practice.   

Price Writers transforms pricing professionals into the most respected leaders in insurance.

Senior Leadership on the Price Writers Podcast Episode 43

We’re kicking off 2026 by rethinking how we set and achieve goals.

In this episode of the Price Writers Podcast, Jeremy and Catrin explore The 12 Week Year by Brian Moran and Michael Lennington, and why shorter, more focused planning cycles can be far more effective than traditional annual goals.

They discuss how compressing goal setting into 12-week periods creates urgency, clarity, and momentum, particularly in pricing teams where annual targets often arrive late and priorities shift throughout the year. Drawing on real-world experience, they explore execution versus outcome metrics, the role of review periods, and how focusing on the actions you control can lead to better results over time.

This is a thoughtful and realistic look at goal setting for pricing professionals who want progress without unnecessary pressure.

The 12-Week Year on the Price Writers Podcast Episode 42

In this episode of the Price Writers Podcast, Catrin and Jeremy share their yearly book roundup. History and nonfiction to fiction that genuinely surprised them, this conversation goes well beyond a simple reading list.  

They explore what reading outside technical comfort zones can offer, from perspective and empathy to slowing down and thinking differently. Along the way, they discuss standout books, unexpected favourites, and why fiction can be just as valuable for professional growth as nonfiction.  

Tell us in the comments What was your standout read this year?  

 Listen now and subscribe for more conversations on learning, leadership, and the pricing profession.  

#PriceWriters [https://www.youtube.com/hashtag/pricewriters] #PriceWritersPodcast [https://www.youtube.com/hashtag/pricewriterspodcast] #ContinuousLearning [https://www.youtube.com/hashtag/continuouslearning] #PricingProfessionals [https://www.youtube.com/hashtag/pricingprofessionals] #LeadershipDevelopment [https://www.youtube.com/hashtag/leadershipdevelopment] #BooksAndIdeas [https://www.youtube.com/hashtag/booksandideas] 

Price Writers transforms pricing professionals into the most respected leaders in insurance.

Books on History and Fiction on the Price Writers Podcast Episode 41

In this episode of The Price Writers Podcast, Catrin and Jeremy look back at the books that shaped their year. With the holiday season approaching, they share a lively mix of titles spanning statistics, capitalism, consumerism, politics, society, and the stories that reshape how we see money, work and modern life.  If you enjoy book recommendations with a blend of economics, society and a touch of storytelling, this one’s for you.   

And what about you? What books shaped 2025 for you? Tell us in the comments.   

Price Writers transforms pricing professionals into the most respected leaders in insurance.

Books on Economics and Society on the Price Writers Podcast Episode 40 

This week on The Price Writer Podcast, Catrin and Jeremy step away from pricing books and dive into something a little more festive: the joy of gifting books!  From childhood classics to modern bestsellers, thoughtful finds, and even a few “avoid if you can” picks, they share their favourite books to give, receive, and re-read. Here they share stories of nostalgic gifts, surprisingly emotional fiction, and some delightfully quirky recommendations,  including an unexpected discussion on the world of porridge recipe books.  Perfect listening for anyone who loves books, thoughtful presents, or just needs a little holiday inspiration!  

🎄 Subscribe to The Price Writer Podcast for conversations that connect the worlds of books, pricing, and leadership, with a generous helping of good humour.  

📍 Find out more about Price Writers and our new Price Writers Pro platform at https://pricewriters.com  Price Writers transforms pricing professionals into the most respected leaders in insurance.

Giftable Books on the Price Writers Podcast Episode 39

Everyone wants to win. But winning isn’t just about working harder: it’s about creating the right conditions for success. In this episode, we explore what it takes to ensure your efforts are recognised and your value is seen.  

If you’ve ever felt overlooked, underappreciated, or frustrated that your hard work isn’t noticed, this episode is for you. Learn how to set yourself up to achieve your goals and create the environment where your work truly shines.  

Winning Conditions on the Price Writers Podcast Episode 38

In this episode of The Price Writer Podcast, Catrin and Jeremy explore "The Pathfinders" by Will Iredale, the remarkable story of an elite Royal Air Force unit that transformed the accuracy of bombing missions during World War II. Together, they discuss what pricing professionals can learn from this extraordinary group, including the importance of clear organisational goals, leadership, specialisation, and innovation under pressure.   The conversation also touches on the value of low-tech improvements, continual review and feedback, and developing people even in high-stakes environments. While this episode references war, air raids, and casualties in the historical context of WWII, it is approached with deep empathy and respect for those affected by conflict, past and present.   Thoughtful, insightful, and surprisingly relevant, this discussion shows how lessons from history can shape stronger, more connected pricing teams today.  🎧 Listen now to discover what pricing’s “tinfoil trick” might be.  #InsurancePricing [https://www.youtube.com/hashtag/insurancepricing] #PriceWriters [https://www.youtube.com/hashtag/pricewriters] #ThePriceWriterPodcast [https://www.youtube.com/hashtag/thepricewriterpodcast] #LeadershipInPricing [https://www.youtube.com/hashtag/leadershipinpricing] Price Writers transforms pricing professionals into the most respected leaders in insurance.

The Pathfinders on the PriceWriters Podcast Episode 37

Welcome to the Price Writer Podcast, presented by Price Writer, a leader in insurance pricing and training. 

Join Jeremy Keating and Catrin Townsend as they explore the world of insurance literature, offering insights, analyses, and discussions on pivotal books that shape our industry. Whether you're an insurance professional or simply curious about the field, our episodes provide valuable perspectives to enhance your knowledge.

PriceWriters transforms pricing professionals into the most respected leaders in insurance. Find out more at pricewriters.com [https://pricewriters.com/]

Jeremy Keating

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