What do a sommelier, fine dining, and Web3 marketing have in common? More than you’d think. In this episode, Aubrey Terrazas shares how she went from wine cellars to crypto communities and the transferable skills that made it all possible.   

We dive into the realities of Web3 marketing, from building brand narratives and leveraging KOLs to breaking into the space, scaling teams, and making yourself indispensable in a fast-moving industry. Packed with sharp insights and candid advice, this conversation is a must-listen for anyone curious about carving out a career in crypto marketing.

Cracking the Code of Crypto Marketing with Aubrey Terrazas

Listen to Web3 recruitment alpha with Dom, a seasoned talent expert who's traded traditional headhunting gigs for the fast-paced chaos of blockchain startups. From identifying the key differences between Web2 and Web3 hiring hurdles to insider tips on snagging top engineers, building a standout personal brand, and what founders truly crave in their dream teams, this chat unpacks real-world strategies for job seekers and project leaders alike. Whether you're eyeing your first crypto role or scaling a team, Dom's no-nonsense advice from years in the trenches will leave you rethinking how to hire and how to land a job.

Web3 Recruitment Alpha: Hiring and Landing a Job, with Dom Rohde, Head of Talent at Hero.io

Bruno Maia, a seasoned blockchain BD, shares his journey from telecom engineering to leading business development at Cartesi. In this episode, Bruno unpacks the revolutionary potential of blockchain, reveals insider tips for succeeding in Web3 business development, and exposes common pitfalls projects face in the industry.   

From navigating the challenges of selling Bitcoin mining solutions in 2018 to building ecosystems that drive adoption, Bruno’s insights are a goldmine for anyone eager to break into or thrive in the Web3 space.   

Tune in to discover how to make yourself indispensable, avoid costly mistakes, and harness the power of community and innovation in this game-changing technology!

Bruno Maia, Cartesi, with the only BD advice you'll ever need

Let's get into the world of Web3 entrepreneurship with Rob Schmitt, a serial founder who’s navigated the highs and lows of building startups in carbon markets and blockchain. 

In this candid conversation, Rob shares his journey from leaving university to co-founding Cork Protocol, spilling hard-earned lessons on hiring the right team, mastering the fast-paced chaos of crypto, and breaking into the industry. 

Whether you’re dreaming of launching a project or landing a role in blockchain, this episode is packed with practical advice and real talk that’ll inspire you to jump in and start building.

Cork Protocol's Rob Schmitt's secrets to crushing It in crypto

Join this episode of the Behind The Blockchain podcast with Will Beaumont, Head of Engineering at the Algorand Foundation and a tech veteran with 25 years of experience, as he shares his incredible journey from computer science grad to CTO, with a detour into acting! 

In this conversation, Will unpacks the challenges of navigating corporate politics, the secrets to effective engineering leadership, and the unique dynamics of breaking into the Web3 and blockchain space.   

From mastering emotional intelligence to embracing impostor syndrome, Will’s insights are packed with actionable advice for engineers and leaders alike. Tune in to discover how to solve real-world problems, build high-performing teams, and thrive in the ever-evolving tech landscape. This episode is a must-listen for anyone looking to level up their career!

Algorand Foundation's Will Beaumont - How to get a job and thrive in crypto

Dive into a hugely insightful conversation with Christel Buchanan, the visionary founder of Chat and Build, as she shares her incredible journey from becoming one of Twitter’s first international hires to a trailblazer in AI and blockchain! 

In this episode, Christel reveals the secrets behind building a no-code, AI-led development platform, Chat and Build, the gritty realities of startup life, and game-changing advice for aspiring founders and Web3 fam. From navigating the chaotic early days at Twitter to mastering the art of hiring exceptional teams, this episode is packed with insights that will inspire you to embrace risk, trust your intuition, and carve your path in the fast-evolving world of AI and Blockchain. 

Chat and Build's, Christel Buchanan's Secrets to Blockchain Success

Dive into the wild world of Web3 with Shane Molidor, CEO of Forgd, as he unravels the secrets of blockchain success in this Behind The Blockchain podcast episode! 

From his decade-long journey through Bitcoin’s early days to leading innovative token launches, Shane breaks down the art of market making, the power of tokenomics, and the gritty reality of landing a tier-one exchange listing. 

Packed with insider tips on navigating crypto’s fast-paced cycles, building loyal teams, and seizing emerging trends, this conversation is a must-listen for anyone eager to succeed in the web3 and blockchain space.

Shane Molidor’s Secrets to Crypto Mastery

Dive into an electrifying conversation with Eric Lifson, co-founder of Zulu Network, as he unveils the future of Bitcoin beyond a store of value.   

From transitioning from traditional marketing for giants like McDonald’s to pioneering in Web3, Eric shares hard-earned lessons on avoiding "ivory tower thinking," the power of deep human insights, and the pitfalls of assuming user needs.   

Aspiring founders and Web3 enthusiasts will be captivated by his candid advice on breaking into the industry, building lean teams, and navigating the cyclical crypto market.

Eric Lifson on Zulu Network, Bitcoin Innovation, and Building a Career in Blockchain

Jack speaks with Matt Carano, Head of Ecosystem at Thrive Protocol, in this Behind The Blockchain podcast episode.

From his early days as a Bitcoin enthusiast in 2013 to navigating the wild highs and lows of the crypto space, Matt shares his journey, insider tips for breaking into Web3, and the secrets to creating impactful content that resonates. Discover how Thrive Protocol is fuelling the future of crypto by funding innovative builders and learn why only a handful of projects in the industry are revenue-positive.   

This Episode is packed with actionable advice on building a career, avoiding scams, choosing the right ecosystem, and is a must-listen for anyone eager to join the crypto and blockchain industry. 

Thrive Protocol’s Mission, Matt Carano’s Journey, and How to Break Into Crypto

Host Jack Goodridge sits down with Alex Katz, the trailblazing CEO of Kerberus Cyber Security, for a no-holds-barred look at building a crypto security startup. From his gritty start in Argentina to bootstrapping a company in Thailand that boasts a 99.9% scam detection rate, Alex shares his unconventional path through real estate, marketing, and a bold leap into crypto.

Discover the challenges of wearing ten hats, managing startup stress, and finding product-market fit in the chaotic Web3 landscape. Packed with honest lessons on launching a company, community-building, and why mindset trumps credentials, this episode is a must-listen for anyone dreaming of making waves in Web3.

Tune in for a thrilling, no-fluff ride into the future of crypto security

Alex Katz, CEO of Kerberus Cyber Security: How to Stay Safe in Web3

Behind the blockchain is a series of conversations with technology leaders who have built successful products, teams and careers in Web3. You will have the opportunity to understand how they were able to achieve their career goals, what skills they have learned, what mistakes and frustrations they might have and what advice they can share with you to help you achieve your own career goals. 

Jack Goodridge

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