In this deeply personal and philosophical conversation, Tracey Halvorsen is joined by Richard Banfield—artist, writer, former CEO, widower, parent, and all-around human compass—for a wide-ranging discussion about identity, agency, grief, creativity, and what it means to truly be present in our lives.

From confronting midlife reinvention and letting go of society’s need to label and define, to embracing vulnerability and the healing power of art, Richard offers an honest and expansive take on what it means to be a whole human navigating an increasingly complex world. The two discuss the myth of productivity, the seductive danger of perfectionism, and how shame can quietly shape our creative pursuits.

They also explore the creative tension between mastery and curiosity, the liberating power of saying “yes,” and how emerging technologies like AI might paradoxically help us reconnect to our humanity. Richard reminds us that our greatest agency lies not in having all the answers, but in showing up—open-hearted and willing—to our own lives.

Richard Banfield - The Art of Being Human

Before she was a stage 4 ovarian cancer survivor, Tracy Gosson was already a force.

As the founding executive director of Live Baltimore, Tracy helped rebrand city living and sparked a movement to bring people back into Baltimore neighborhoods. She later launched Sagesse, Inc., a boutique consultancy that’s helped cities and developers across the country reimagine how place, story, and investment intersect.

Then, in 2019, everything stopped. Tracy was diagnosed with stage 4 ovarian cancer—and suddenly, the only thing on the agenda was survival.

In this deeply personal episode of Escape Velocity, Tracy shares what it took to get through an aggressive, experimental treatment—and what she learned about herself, her business, and her boundaries in the process.

We talk about:

• Reinventing your business after reinventing yourself

• Getting clear on what (and who) is worth your time

• The hard-won wisdom that only shows up after everything falls apart

This is a story about velocity, clarity, and real courage—the kind that only shows up when your life depends on it.

Tracy Gosson - Stage Four and Forward

Carl Smith is more than a leader—he’s a community builder, a mentor, and, as I call him, the “daddy of digital agencies.” In this episode, we dig into everything from the evolution of agency life to the promise and peril of AI, the value (and curse) of ego, and why trust and human connection matter more than ever. Carl shares candid stories from his time running an agency, building the Bureau of Digital, and navigating complex relationships in creative teams. It’s funny, heartfelt, and packed with hard-earned wisdom. If you’re building a business, leading a team, or trying to stay sane in a shifting industry—this one’s for you.

Carl Smith, The Bureau - Burnout, AI, and Bullsh*t: What Agency Leaders Need to Hear

In this episode of Escape Velocity, host Tracey Halvorsen sits down with Ashley Budd, higher education marketing expert and co-author of Mailed It!, to discuss how email remains one of the most powerful communication tools—when done right.

Ashley shares insights from her book, offering practical strategies and “hacks” for making email more effective in an era of overwhelming digital noise. From the importance of clear subject lines to the role of authenticity, empathy, and logic in building trust, Ashley breaks down the principles that help emails stand out and drive action.

The conversation touches on the evolution of email, how AI and automation are shaping inboxes, and why personalization isn’t just about inserting a name—it’s about delivering real value. Ashley also explains the impact of eye-tracking studies on email design, why institutions should embrace a more engaging and even humorous tone, and how a well-planned content strategy can transform audience engagement.

If you want to make your emails more impactful, reduce unsubscribe rates, and turn your email program into a relationship-building powerhouse, this episode is a must-listen.

🎧 Tune in to Escape Velocity to hear Ashley Budd’s expert take on how to cut through inbox chaos and make email work for you!

Ashley Budd, Author of Mailed It! 💌 | Senior Marketing Director at Cornell University | Nonprofit Consultant | Keynote Speaker

In this special episode of Escape Velocity, Tracey Halvorsen sits down with her 10-year-old to dive deep into what it means to be part of Gen Alpha. From rapid-fire fun questions to an in-depth breakdown of Gen Alpha slang, Fin offers an unfiltered, hilarious, and surprisingly insightful take on his generation.

With plenty of laughs, wild tangents, and deep Gen Alpha wisdom, this episode is an entertaining ride into the mind of a 10-year-old who knows what’s up.

What it's Like to Be Gen Alpha 

In this episode of Escape Velocity, I sit down with Elizabeth Bawol, Creative Director at Wide Eye, for a deep dive into the high-stakes world of political branding. We explore her experience leading creative efforts for the Harris campaign, her previous work with Planned Parenthood, and the challenges of branding within the constraints of political strategy and high-profile personalities.

Elizabeth shares candid insights into:

• The intensity of working on a political campaign: from sleepless nights to last-minute brand decisions.

• The Harris campaign brand strategy: what worked, what didn’t, and the impact of rapid decision-making.

• The power of authenticity in storytelling: how mission-driven work has shaped her career.

• Political campaign branding vs. traditional branding: the unique constraints, pressures, and rapid iteration required.

• Navigating big egos and campaign hierarchy: what it’s like to design with multiple layers of approvals.

• Branding beyond aesthetics: the importance of strategic messaging, typography, and color choices in high-stakes environments.

• The evolution of grassroots branding: how a campaign identity takes on a life of its own in the public sphere.

This conversation sheds light on the tension between authenticity and strategy in political campaigns and what it takes to shape the public perception of a candidate in real time.

Elizabeth Bawol Round 2, Creative Director of Brand and Strategy at Wide Eye Creative

Tracey is joined by Nancy Lyons, CEO and co-founder of Clockwork, a digital transformation consultancy, and author of Work Like a Boss: A Kick-in-the-Pants Guide to Finding (and Using) Your Power at Work.

Nancy is known for her bold leadership style, no-BS approach to business, and commitment to transforming workplace culture. She and Tracey dive into the future of work, the power of personal agency, leadership failures, and why trusting teams is essential for innovation. They also unpack the challenges of toxic workplace norms, the backlash against DEI efforts, and the cultural resistance to change, along with how to find joy and purpose in work—even in uncertain times.

This conversation is essential listening for leaders, entrepreneurs, creatives, and anyone rethinking their relationship with work, power, and personal growth.

Nancy Lyons, CEO at Clockwork and author of "Work Like a Boss"

 Tracey Halvorsen welcomes Miles Kemp, CEO and design innovator at Variate. With a background in architecture and experience leading digital transformation for brands like Marriott, Carnival, and Macy’s, Miles brings a unique perspective on the evolving relationship between technology, design, and human experience.

The conversation explores:

• Bridging Architecture and UX: How Miles transitioned from architecture to digital experience design, and how architectural thinking influences his work today.

• Reimagining Customer Experience: Insights from Miles’ work redesigning Marriott’s digital ecosystem, touching over 900 million users worldwide.

• Technology & Humanity: A deep dive into the importance of “the people layer” in technology-driven experiences—highlighted through Miles’ firsthand experience with Prenuvo’s full-body MRI service, which transformed a typically stressful medical procedure into a luxury hospitality-like experience.

• The Future of Work & Design: Why creativity, empathy, and relationship-building are the most valuable skills in an AI-driven world.

• Conway’s Law & Organizational Design: How the way companies communicate internally is reflected in their products and services—and why breaking down silos is key to creating seamless customer experiences.

• Escape Velocity & Trust: The critical role of trust and collaboration in building momentum within organizations and creating breakthrough designs.

• Building for Transformation: How digital projects aren’t just about interfaces—they can fundamentally change brands by shifting how they think, work, and connect with audiences.

This episode is a must-listen for designers, strategists, and business leaders looking to push the boundaries of innovation while keeping people at the center of everything they create.

Miles Kemp, CEO & Design Innovator at Variate

In this episode, Tracey sits down with Chris Gilbert, a senior creative developer with over a decade of experience in building performant, interactive, and accessible websites and applications. Chris is a deep thinker on the evolution of AI in software development, the future of web design, and the shifting role of agencies in an AI-driven landscape.

They discuss how AI-powered development tools like Cursor, GitHub Copilot, and Windsurf are fundamentally changing how developers work, why custom GPTs and AI-driven workflows will be essential for agencies, and how AGI (Artificial General Intelligence) could reshape the entire knowledge economy.

This episode is a must-listen for developers, digital strategists, and agency leaders looking to understand where AI is taking the industry and how to stay ahead of the curve.

Chris Gilbert, Creative Developer

In this episode, Tracey speaks with Kara Redman, founder and lead strategist of Backroom, about the evolution of brand strategy, the power of personal branding, and why showing up authentically in public spaces (especially on LinkedIn) is both a risk and a powerful tool. Kara shares insights on how her personal brand has brought unexpected opportunities, her experiences in scaling and re-scaling Backroom, and the importance of building relationships over transactions in business.

They discuss AI’s impact on branding and content, how to filter out the noise of bad advice, and why brands need to embrace individual voices rather than relying solely on corporate messaging. This episode is a must-listen for entrepreneurs, marketers, and creative professionals looking to navigate an industry that is shifting under their feet.

Kara Redman, Founder and Lead Strategist - Backroom

Conversations That Propel You Forward

Have you ever felt the need to break free from the gravity of routine thinking? To escape the constraints that keep you circling familiar orbits, reaching only as far as the same outcomes, the same ideas? We have. And that's why we’re thrilled to introduce 'Escape Velocity', our brand new podcast designed to help you overcome those very barriers.

Breaking Free from Conventional Thinking

The term escape velocity is often used in astrophysics—it’s the speed an object must reach to break free from a planet’s gravitational pull and move into a wider, limitless space. For us, it’s a perfect metaphor for how we approach creative work, innovation, and growth. Every creative project, every branding challenge, and every reimagined strategy requires reaching that critical point where old ideas are left behind and you begin to operate in entirely new territory.

In a world full of saturated markets, disrupted industries, and ever-growing noise, we need more than just iteration; we need an intentional leap—one that changes our perception and opens new frontiers of thought. That’s what Escape Velocity is all about.

Tracey Halvorsen

Shows