How a Coffee Truck Turned Canned Lattes Into a Local Phenomenon

What does it take to build one of Wilmington's most talked-about coffee brands?

On this episode of Whiskey & Wisdom, Tyler Yaw and Chris Kellum sit down with Caitlyn Goff, owner of Grounds of Grace Coffee Truck. From canned lattes and coffee flights to seasonal flavors and faith-driven branding, Caitlyn shares how she built a growing business that has become a community favorite.

We discuss sourcing local coffee beans, learning the craft of espresso, creating unique menu items, leveraging social media, building strategic partnerships, and staying true to your values while growing a business.

Whether you're a coffee lover, entrepreneur, or someone pursuing a dream of your own, this episode is packed with practical insights and inspiration.

🥤 In this episode:

• How Grounds of Grace got started

• The rise of canned lattes and coffee flights

• Creating seasonal coffee flavors

• Building a faith-based brand

• Social media growth strategies

• Lessons from entrepreneurship

• Future plans for expansion

Subscribe for more conversations with entrepreneurs, creators, and community leaders.

00:00 Why Everyone Loves Grounds of Grace

01:12 The Canned Latte Craze

02:42 Why Start a Coffee Truck?

03:57 Learning Espresso From Scratch

05:50 Seasonal Flavors That Keep Customers Coming Back

07:32 Why Coffee Flights Work

08:54 Funding the Dream

09:57 How Their Canned Lattes Are Made

12:22 Clean Ingredients and Better Syrups

14:04 The Faith Behind Grounds of Grace

18:40 Building Community Through Partnerships

22:21 Branding the Truck

23:30 Coffee Preferences and Favorites

24:52 What Europe Gets Right About Coffee

28:30 New Summer Flavor Launches

29:38 Where to Find Grounds of Grace

31:07 Defining Success and Future Growth

35:47 Advice to Her Younger Self

37:03 What's Next for Grounds of Grace

39:09 Final Thoughts and Wrap Up