Transcript
Speaker: Hello, and welcome to Mind the Model. I'm Nathan Guerra. And as always, I'm joined by my co-host, Emily Krolin. Em, how's it going? um In the theme of something useful we can share with our listeners, I am a dual passport holder, ah as is my daughter, and my husband only has one ah passport. So in a house of three, we have five passports. And we are going to Hawaii later this year, and we are thinking, oh we need to just keep on top of passport expiry dates, which, as you know, they can sneak up on you.
Speaker: So simple prompt I put into Claude it was basically, ah here are all the expiry dates of my passports and the corresponding nationalities. Put in a Gmail or sorry, Google Calendar reminder for when when I should um renew them along with the steps.
Speaker: And so i had to do it through co-work because that was the action that it took um to to put it into my Google calendar. i kid you not, I was singing from the rooftops. I took what you did and then took it one step further.
Speaker: um So because I have a scanned copy of all my passports in my Google Drive, I connected my Google Drive to Gemini and I just told Gemini, find my passports, tell me the expiry dates, and then go ahead and do it. And then I literally copied all the steps that you had done and then did it directly from there.
Speaker: So it did, I would say, 80% of the job. It struggled with the US passport, but it did all the Australian passports fine. Speaking of international passports, our guest today is actually the international traveler. We set that one up seamlessly. ah Today we are joined by Chanel Clark. Chanel is the founder of the marketing club, Australasia's fastest growing marketing community, connecting over 17,000 marketers and counting across Australia and New Zealand. She specializes in community-led growth, building engaged ecosystems that drive real connection, opportunity, and commercial impact. She does this through events, content, and education. Chanel has grown TMC with zero ad spend. Very impressive. into a highly active network spanning multiple cities, she now helps brands and founders build communities as a growth strategy, um focusing on connection over ah transactions and long-term brand equity over short-term wins. Chanel, welcome to Mind the Model. Hello. Thank you for having me. Just to kick this off, what is your favorite AI model and the last thing that you used it for?
Speaker: I'm an interesting one on this because outside of using AI as simple as ChatGPT for reviewing contracts, I don't actually use AI in my day-to-day life. Dun, dun. Dun, dun, dun. That was a great podcast. Thanks, Chanel. Lovely having you here. it's It's funny though. While I say I don't personally use it, obviously running a marketing community, I have to be in the know of how marketing uses it as a whole. It's just something that I've been kind of slow slow out the gate on because I'm a creature of habit and I love routine. So when something new comes along that kind of forces me to question how I work rather than dive into it, I run away from it a little bit.
Speaker: Nate will welcome our robot overlords. You will be the first to go is what I'm hearing. Well, normally we ask about a prompting methodology, but I guess that's kind of out the door because if you're not really using it very much, you probably don't have a specific kind of way of of connecting with it. So maybe we we jump straight into the business.
Speaker: um Like what was the the the moment, the light bulb moment, the thing that really kind of made you decide, hey, the thing that this marketing community here needs is a new community.
Speaker: The tipping point for me was, you know, as a marketer coming up in my career, i had no idea what that looked like. No one was talking about it. There was no kind of model of like, oh, you come in as a, you know, executive and then you stay for like 10 years and then you like leave at this kind of more like C-suite level. And at the time i was jumping from roles to roles because I couldn't quite find where I fit in within the marketing industry. I was really interested in it. But every role that I was going into, I was often the first marketing hire, the only marketing hire, or I was a marketer in a very small team and my marketing manager often had no marketing experience. They were just the person that needed to be in the title within the business. So was becoming very apparent to me very early on that no one really knew what the hell was going on. So was like, OK, well, if people within my business don't understand where are like the marketing communities that I could go to that maybe could give me a little bit more insight. So I started going to a lot of industry events at the time within the marketing community.
Speaker: And they just weren't hitting the mark. Like I was, i would show up to these industry events that was supposed to be the place to like meet my people and find out about where the industry is heading. as i And I would rock up and I was often the only female, the only one under 30. It was pale male, stale, 50 plus. I'd, you know, like big more warm morning.
Speaker: Wow. That hurts a little bit for me. well yeah i love the events. i love I love the events. I mean, like, oh okay. my experience with pale male sale often meant then that those people didn't want to talk to me. They would like be at these events in their groups. You know, I was, I was the outsider that, you know, I would often come in and like, I'm quite an energetic person. So if I see a room full of marketers, you know, I'm like bouncing in, just wanting to meet everyone. And they were kind of in their corners, like, who's this crazy chick that just walked in and why is she so excited to be here?
Speaker: um So the experience wasn't quite what I was looking for. And then from an education perspective, i was like, okay, maybe the community is not there, but like, at least I'll learn something. And a lot of those events that I was going to, it was hearing from CMOs with their $20 million dollars marketing budget, talking about how amazing they were doing in their business.
Speaker: And you have to remember, you know, I'm going back to my work and I'm begging for a $20,000 marketing budget for the year. So while what they were saying was aspirational and inspirational, I was like, this is so far from where I am and what I'm dealing with. Technically speaking the same language, but like a completely different end to the spectrum, it sounds like. Yeah, exactly. And I was like, oh my God, like if I had $20 million, dollars you know, I'd probably do some pretty kick-ass work too, but it's so far from where I am. And, you know, these are CMOs having like a 30 person mark marketing team. And I'm like, I go back to my office, marketing sits with me, myself and I. So there was just nothing tangible that I could take away from that. And I think one of those events kind of left me
Speaker: Really pissed off, I guess. I was like, if this is the best that the industry's got, or this is what we're saying that, you know, is the thing that I'm supposed to be going to, it's just not what I need. So that was kind of where the idea started. um I thought, you know, if if I was to build something, what would that look like? I'm very much someone that if something doesn't exist, I'll build it myself. Love it. That's why we did it. It's quite a nasty little habit. Like it's almost like a cancer that grows in your brain. Cause then if I get frustrated with something, oh I'm just, I'll build the thing. And I'm like, Chanel, don't like let someone else build something. Like it's low key exhausting, but at the same time I'm like, ah, well, this is just me. um You know, I'm pretty set in stone at this point, but yeah, I had the idea. And then I thought, you know great idea, but wrong audience. Like a lot of Kiwis don't like admitting what they don't know. DIY is in our dna DNA and we don't like asking for help.
Speaker: So I was like, okay, if if no one's really going to admit that they need a marketing community because they don't know where their marketing careers are going, then this is probably a really stupid idea. So don't do it. And I sat on it for a year and over the duration of that year, I got hired as a head of marketing and an FMCG startup. And the title was a bit bullshit because I was the only marketing person in the company. So I was like, how can I be here? Like when I was a varsity cheerleader and it was only the varsity team. Yes, exactly. So I was i like, look, like the title sounds impressive on LinkedIn. And when I say it in a conversation, but if I'm the only one, like what's the point?
Speaker: And that role for me was so aggressive because marketing as a function didn't actually exist within the business when I came in. So i had to build it up and then actually go and execute on all the things. And that was where I was like, screw it. I don't even care if like five people join this little marketing community. Like I just need people to talk to who have done this before. Like I can't be the first person in the history of marketing that's ever walked into a role and had all of this responsibility. I just need to find my people. I need a trauma bond with people that understand what I'm going through.
Speaker: so So was it designed for those kind of like, you know, top to top senior marketing people then? Is that who it was? You know, if you said you wanted people to talk to but and you're a head of marketing, is that what you were thinking?
Speaker: When I, when I started it, um it was very apparent very early on that it was all marketers at all ages and stages of their career. Like, I think I thought it would be for this group. And then I was like, oh my God, there's like, you know, uni students studying marketing who don't know what they're getting into. There's C-suite level marketers who feel like they're out of touch with the industry. There's mid to senior level marketers being like, I don't really know what I'm doing anymore either. I've just spent the last 10 years like kind of like bopping along. And now that I look back, I'm like, where am I going in my career? So it became very apparent very early on that it was a problem that was affecting the whole industry. And I think that was why it blew out so quickly because I didn't realize that it was something that everyone was feeling at the time.
Speaker: It sounds like it was curated. It was very intentional the way that you had set this up. um But you you've given us like a great overview of how it came to be. But in one sentence, can you just distill down what is TMC? It's essentially a safe space for marketers at all ages and stages of their career to network, connect, to learn and grow together. Love that. I feel like networking and connecting is my superpower. So I will definitely be joining that club.
Speaker: I mean, I think we over-index as a community in networking, connecting, right? Well, that's the whole point of marketing at the crux of it, isn't it? Like, trying, changing ah habits and your decision-making and trying to understand people more to sell them more things. and Just to pivot slightly, Chanel, I know we spoke earlier about your personal AI use, but I want to...
Speaker: ask more in the sense of AI for that solo marketer that's part of the TMC. So that one person band or the group of two working in marketing at ah at a business, what have you seen from your lens?
Speaker: Yeah, I think for solo marketers, we're hearing in our community, a lot of people are using AI differently. just to kind of be that pressure tester, that soundboard of, you know, I don't know the answer to this, maybe I'll ask AI or I'm trying to distill down what does good creative copy look like? What are some copy suggestions I need? Like I think a lot of our community is very split in terms of,
Speaker: I use AI for everything and AI is going to help me grow in my role or ai is just the soundboard that I need to help me make some decisions really quickly because I'm the only marketer in my company. I'm so overloaded and this is just another person.
Speaker: quote unquote, that I can talk to about the things that I'm doing. And actually that, that really reminds me of one of our last guests, Millie Marconi. I don't know if you've come across millly but Millie, yeah where oh ges yeah but you know, like her whole idea of synthetic audiences that you can create and and have a real grounded soundboard, as opposed to just a generic one that you're going to get from chat GPT, I think is a really powerful build on that. I guess one thing I want to challenge though, and it comes up as maybe it's like a negative Nancy, but if a solo marketer is, let's say, fresher in their career and using ai as a sounding board, is that...
Speaker: Like has that marketer distilled their taste and understanding of clear marketing practices to like, I guess I can see it as a, um, an opportunity to almost like lead them astray. Or are you seeing in your community a way for marketers to kind of upskill and learn how to push back? It's an interesting question and it's something that actually got addressed at Marketers Day recently on one of our, um you know, AI is not the future of marketing, but, you know, we may as well all talk about it. Otherwise, we'll get murdered for running a marketing conference and not bringing up AI. um And it's interesting because there's a lot of marketers, like you said early on, who haven't even yet learned or in the process of learning the fundamentals of marketing. So if you're leaning on AI to make those decisions, but you don't even know them yourself yet, or you don't have enough experience to objectively say, this is what good looks like.
Speaker: We are kind of facing, you know, the up and coming marketers not really understanding the fundamentals of marketing because they're just plugging things into ai and then getting whatever's put out there and then being like, oh, okay, so this is good. And then they're going into these roles and being questioned on things and they don't know how to answer those questions because they've never done that objective thinking themselves. You know, I think there's an opportunity here. Maybe we should take this one off m and and see if we can build ah Ritson and Byron Sharp bots.
Speaker: Well, Ritson will just tell you to fuck off. I mean, he'll tell you to fuck off and he will also give you amazing things. because um John Evans would be a better one. I love John. um Well, I did. I have to say I did Ritson's mini MBA course um and found it to be amazing fundamentals, like yeah really, really strong fundamental. But and I joke, but you're absolutely right in terms of being able to give people a. Generic AI is always generic.
Speaker: pointed AI that you have created a personality around and given really good source material suddenly becomes a very powerful tool. Yeah, and I i think that was that was a conversation that very heavily happened at Marketers Day. um We had someone, a few people on the panel talking about AI, and they were you know very much saying that if you have a shit marketing strategy and you give shit prompts and ai all you're going to end up with is more shit. Like you have to prompt AI properly. You need to know what you're putting in rather than just being like, hey, is this good? Because then the slop that's going to come through kind of validates
Speaker: that it is already slop, but then it will only continue to push slop. And I think That's a lot of what our industry is facing right now is who defines what good looks like. Like I know that we hear a lot of like the marketing experts saying, you know, marketing hasn't really changed from a hundred years ago.
Speaker: We've all just started ignoring the things, thinking we know better. And then lo and behold, we end up coming back to the fundamentals and not necessarily the four Ps, but it's actually being able to distill down what do we as an industry say that good looks like? And then how do we make sure when we're prompting AI that that's the context that we've given it?
Speaker: I think that's that's a good point. And it kind of ties into something I wanted to ask you about of, you know, if ah if a smaller business who has one man-band marketer um is looking at cost savings, they may think that, you know what, AI can do marketing just as well. I can, you know, refine copy. I can ah put in some prompts to have them think like a marketer. Great. I'll just use AI as a marketer rather than hiring someone full-time or part-time. Yeah.
Speaker: Is there fear in your community of something like that happening? And what do you tell the solo marketer who's genuinely scared that their job is under threat? It'd be stupid to say that there's not a fear in the industry at the moment. I think the fear is from people who work in companies where marketing isn't necessarily understood as well as it should be. I think the companies that deeply understand marketing know that AI is more of a tool rather than a replacement of a human. I think we're experiencing a lot in the industry at the moment where we're trying to bring everything back to being human.
Speaker: You know, we're almost ditching the screens and being like, go outside, touch grass, build a community, connect with someone, like look at someone in the eyes kind of thing. i can't anymore. i've looked at the computer for too long. yeah yeah I can't focus that far away. Yeah, but no, I think it's interesting because we've either, we've got quite a split of, you know, the up and coming marketers being like, should I even bother studying marketing? Cause I'm just going to be replaced by an AI agent anyway.
Speaker: And then you've got the people who have been in the industry long enough. They're actually getting sick of AI and are like, bring back humans because you can't like, as much as AI will progress and you know, it's kind of terrifying to think what it might look like in five to 10 years, you are never going to replace human beings. And I think especially in marketing, humans now are becoming so much more acutely aware of when they're being marketed to. that marketing actually has to become smarter in a way of meeting people where they are. And I think it's interesting, you know, like everyone's looking at, you know, the nostalgic trends of the nineties are coming back and it's because people are so sick of where the industry has gone to try and do like smart marketing that's not needed. You know, like bring, bring back the brick phone, bring back, you know, like the, like the dial up internet, like all of that is being, you know, nostalgia. That's why I'm a big fan of the fax machine now. So you can all expect
Speaker: ah All my comms to go through the fax machine. You both have one, right? I tried to find a fax machine recently because I was dealing with something with the ATO and I called my local library. No, I called i called the front desk at our office. No, can i I cannot find a fax machine to save my life. That's it. You have to go to the internet. there There are tools that will charge you like $2 to send a fax. Anyway, what's the first thing you think you should automate with AI? Probably emails, to be honest. I think that's probably the big thing where, you know, if I go a day without checking our emails, there's a lot of like timely answers that I should be sending there. um And I mean, not even even my calendar, like I don't even use a booking system. I'm still manually inputting like Zoom links into calendar invites. So I think a lot of it for me is just like I said at the start, I'm a creature of habit.
Speaker: It takes me to get to a point where something feels so grossly broken for me to then have a look at what fixing that looks like. Well, yeah, I'm a challenge you because, um you know, you've been quite open about, you know, reaching the point of near burnout. Yeah.
Speaker: I would challenge you to take some of those kind of things and think like, actually, can I use AI to help with simple things? Like if you're using, I don't know which, are you on the Google stack for, ah okay, you know, set up Gemini and ask it to send you a daily, your update of the important emails that you need to pay attention to. Yeah, I mean, I've i've put into ChatGPT a while ago, you know, like based on what you know about me, you know, what am I doing right? What am I doing wrong? And like ChatGPT is just vicious, right? It's like, look, like i'm I'm not surprised you're feeling this way. Like I can't believe you're still doing all of this stuff. And I'm like, oh, like that hurts.
Speaker: But I get it. Like the thing is that I'm not going to use AI forever. I think at the moment, the things that I enjoy don't feel like something I want to hand off yet. But then I'm also acutely aware that I am only getting busier and at some point I am going to have to jump. i oh Why don't we we use this episode as a catalyst, as a bit of homework for you to take away and just ask ask for one thing. You know, everyone needs more work, but I – I mean, i shared the life admin hack about the passport expiry, like the way that Claude Cowork can go in and I have it run a week or a fortnightly or weekly check of all my emails. If there's an insurance email that tells me of when my insurance is expiring, it will then set a like Google, um,
Speaker: calendar event to warn me, oh, hey, you need to reschedule, like um redo your insurance. There's so, like I have firsthand seen the value of how AI is so helpful. um So I want to challenge you to definitely find some ways because I think it could be very helpful for you. Emily's actually offering herself to come in and do a little like ah consultancy for you. i could wake up tomorrow and suddenly AI was running my...
Speaker: and I could see all the things that were saving me, this would be a very different conversation. And there's almost like there's an irony, right? That like AI is being sold as that solution to the burnout, but the learning, the integration of it, keeping up with new tools, like the fire hose of information and new updates from all of the frontier models, it's that itself can be incredibly exhausting. So how do you think about balancing that and for your community?
Speaker: How do we address what AI can help with in terms of admin, in terms of, you know, does it, make it easier to put a marketing strategy together? Does it make it easier to write a hundred different pieces of ad copy? Like, let's just go back to the basics, get comfortable with that first. And then once we can kind of see how AI is helping with these things, what does better than the AI tool that we're already using look like?
Speaker: I would love to pivot just a little bit because I noticed on LinkedIn right before we jumped on the call that you posted that you're winding down your consultancy.
Speaker: Mm-hmm. Um, ah help me understand, uh, the why behind that and what that means for you and the marketing club going forward. The why behind it is as simple as it's not really where my energy or my passion lies anymore. It was a decision that I made, you know, almost three years ago now, cause I almost burnt myself ah out at my last role. And when I was leaving that there was no other company I wanted to work for. So I thought, Oh, I'll just work for myself. um which, you know, again, if the thing doesn't exist, I'll build it. um And it was amazing. Like I had a very hyped upstart. I had underestimated how much of a following I'd built on LinkedIn. So then when I kind of became a gun for hire, I was fully booked within a month. And that was awesome. But then what it kind of meant is that I didn't know what normal looked like for me as a marketing consultant, because to go from fully booked and stay fully booked for nine months and then move country and kind of have it all drop off, it was very like swings and roundabouts. And I think I very much like the minute I stop enjoying something, I'm quite happy to pivot.
Speaker: i And I always preface this as I don't have kids and I don't have a mortgage. So I have the flexibility to do that at the moment. understand a lot of people listening will be like, oh, well you make it sound so easy. But, you know, I still have bills. But right now I can afford to run and move fast and change and do things that obviously most people might be allergic to because it's not the safe bet. So I think giving up my consultancy, I always, when I'm talking to people about what I do, I want to be so deeply passionate about the thing that I'm doing. And if I'm doing something just because of the fear of letting go or quitting something is the only reason that I'm still doing it. I'm very happy with feeling uncomfortable and saying, you know what, this isn't it anymore.
Speaker: And that's okay. And obviously TMC is becoming an absolute rocket that I'm trying to hold on to. So if I can put a little bit more of my time into doing TMC, obviously the motivation is to get on the payroll. That would be really bloody lovely.
Speaker: But then with the community stuff that I'm doing as well, you know, TMC has now been the accidental shining star of how I can build community. And people are seeing that and being like, well, how did you do the thing? And I'm like, oh, maybe I know more than I thought. And I can teach people how to do this for their own business or brand as well.
Speaker: Is it safe to say that you're almost pivoting the consultancy? is it going Are you going to becoming like a community consultant? Is that kind of where you're heading? Yeah, I suppose it it's technically still a consultant in all sense of the words. It just means that rather than being a broad level marketing consultant specializing in, you know, all types of marketing strategy, I'm very much diving into community building as the thing that I do, um you know. niching down, problem of one, and then just go. Love that. And I think community-led growth is, it's a term that gets thrown around quite a lot in marketing, but what does it mean for you? How do you see brands getting it wrong? Yeah, I think it's interesting because it's the buzzword that everyone's saying at the moment, but no one's really doing it.
Speaker: We're all aware that it's the next big thing. And I mean, for the first time in my life, I kind of feel like i felt like that I was like early to something, you know, i've I've never been the cool kid that's been ahead of the curve. I don't believe that. Honestly, like my life has really started coming together in the last three years. The rest of it has just been a dumpster fire of shit. um But I think for me, like community-led growth is so important and it's something that I will never stop screaming about because you look at the way the world's going, you know, everyone's that AI and ads and paid media, et cetera. You don't own any of that.
Speaker: meta disappeared tomorrow, if chat GPT disappeared tomorrow, if everything else disappeared, most businesses are screwed. Like if the internet went down, you can't talk to people, no one can find out about your business anymore. So what are you left with?
Speaker: Real life connection. And I think that's where community comes in because you aren't building on borrowed land, you're building on land that is your own. And I love that. I think it is such a smart marketing strategy. And obviously now knowing what I know with building TMC, If everything else in the world disappeared, we could still run in-person events. We would still have a community. It is something that is left past the fact of things being online.
Speaker: And again, that's why I'm pro-fax machine because if the internet falls apart, I will still be able to keep going. i just want to jump in because I find that so fascinating. Isn't it funny how nothing has changed in marketing in like the last 100, 200 years? Like that's kind of the OG of marketing if you really think about it. Yeah, like it's insane that everyone's like, oh my God, like bringing people together works. And I'm like, it's worked for hundreds and hundreds of years, like before online or internet even worked, like this was the OG way of people coming together. So it's kind of it's kind of crazy when I read things about that, like, oh, community building is like the new way forward. And i'm like, it literally never left. We just stopped focusing on it.
Speaker: And the brands that are focusing on building community now because you own everything around community I think are going to be the brands that are so ahead of the curve in the next, you know, two, three, five years. ah We kind of discussed earlier the demographics of TMC being from like senior marketer who feels like they're out of touch with the younger group and, you know, want to learn the mid-level and then those that are early to the field.
Speaker: There, it was actually just released yesterday, I believe, the IAB Australia 2026 Digital Advertising and Ad Tech Industry Talent Review. That is a mouthful. um But it revealed an industry that's in like massive transition. AI integration and cost pressures have caused junior and entry-level vacancies to plummet to just 1% of the available pool that's out there. And 49% of the open roles now require over six years of experience. From my standpoint, like I remember applying for roles back in my day where it's like, you must have three years experience. I'm like, well, this is an entry-level job. How can I have three years of experience if it's an entry-level job?
Speaker: What has been the consensus from the community for those who are a bit more junior, like ah marketers um fresh out of uni or those that are just finishing their marketing degree? Like, can you share any examples of what they're thinking and feeling approaching an industry that seems to almost be, you know, leveraged against them?
Speaker: It can very much seem like doom and gloom on the surface, but these younger marketers coming in are so hungry to learn. They're so hungry to try things. They're very hungry to come in and be like, hey, this part of the business hasn't existed yet. Maybe I could be the one that does it on top of the role that I'm already doing. Like it it feels like there's so much ambition and drive coming into the industry. And I think that's probably why community building, especially with TMC, has become such a leverage point for us unintentionally. because this younger generation coming through or the future of the industry and they're kind of dictating what does and doesn't look good enough anymore. And we've sort of managed to tap into that energy. I mean, some of it is unhinged for sure. I'm like, like maybe in a few years, like you guys just calm down a little bit.
Speaker: But I think it's such an exciting place for the industry to go because it's pushing everyone to be like, well, do you even know what good looks like anymore? are you referring a CV that was written 10 years ago? so How can people get involved with the the TMC? I mean, we have our website, www.themarketingclub.org. The majority of people honestly just DM me on LinkedIn and then I send them that link anyway. yeah um But yeah, we have like various ways of getting involved. So our newsletter is free, which is great. um A lot of people come to our events. So we do monthly dinner clubs, bi-monthly social networking events, and then quarterly educational events as well. And as of last year, we actually launched memberships too. So
Speaker: For $20 a month or $200 a year, you can become a TMZ paid member. And then all of our events that we do throughout the year are included in your membership. Just thinking back of, I mean, we covered so much ground. We covered um like the AI slop that's being fed through ah the machines, the how marketers are responding to burnout when it comes to AI, um you know, the talent crisis really. Is there anything that we haven't asked you that you'd love to either plug or kind of provide your point of view on?
Speaker: Not really. i think like at the moment, you know, with what's going on in AI and marketing, I think it's just a really interesting time for the industry. I think it's forcing people within the industry to kind of double down and get back to basics, which sounds really counterproductive because technology and AI is only getting more aggressive.
Speaker: But we're hearing a lot of industry professionals saying we've forgotten what basic good marketing looks like. So it's it's quite a juxtaposition, right? And for us in the community, it's really interesting to try and force people to have those conversations that, yes, right now are uncomfortable. But I think it's going to future proof where the industry heads and what we actually relate back to at fundamentals just being good marketing.
Speaker: ah We like to wrap things up with a couple of quick fire questions. So ah two easy ones for you, maybe. Do you consider yourself to be an AI optimist, realist, or pessimist?
Speaker: I'm AI optimist. Where it's going, I think it's good. I think for me, it's just having a look at how I want to use it. But I'm i'm optimistic that you know it it it means well. I just need to find my place for it.
Speaker: I like that. And then if you could finish this sentence, fill in the blank, in three years' time, ai will be blank for the solo marketer. In three years' time, AI will be a friend to the solo marketer.
Speaker: Love it. I love that. Very optimistic as well. yeah Yeah, i do like that's the thing. Like I said at the start of the call, i don't I don't hate AI. I just haven't found my place for using it yet, but I'm crucially aware that it is you know a great, great tool. Well, let this be a call out to everybody listening. If you want a free year of TMC membership, just you know you can go spend a couple of hours with Chanel helping her AI her life. Anyone who wants to come in and save me, TMC on me for the rest of your life. Perfect, perfect. Love it. Chanel, thank you so much for joining Mind the Model. it was such a pleasure to chat to you. No, thank you guys for having me. Thank you for forcing me to think about some of this stuff. I love it.
Speaker: Excellent. All right. Well, have a lovely day. All right. You too. Bye.
Speaker: Nate, how did you find that chat with Chanel? I thought she was lovely. I met her briefly at the Cans Crocodile event um and i didn't get much time to speak to her, but so didn't really know the whole story in the background and found it just really fascinating where she's come from and how she's gotten here. For sure. That was my first time meeting her, but long time fan of her on LinkedIn. um Many, many people have recommended that I follow her and get involved with the marketing club. And you can just tell How authentic her love and passion for networking and building a community is and you can really sense that, you know, obviously big news today for her to wind down her consultancy to go all in on what she does best, which is community growth. That was our first I guess AI skeptic maybe is the right way to phrase it.
Speaker: I don't know, refreshing is a way to say we are very AI-pilled and like, you know, trying to keep up with the fire hose of information and distill it down for our listeners. But for the vast majority of people who don't use it as much as we necessarily do, like there's just, there's almost a hesitancy or you have to show me the value of it.
Speaker: before I can really understand how to use it to myself? I don't know. How how did you find that you know irony ah theme throughout the conversation? It's a real reminder that, as you said, you know we are deep into AI and the value of it. I work for an AI-first company. I mean, like this is a very...
Speaker: you know, present aspect of my life, but there's a ton of people who are still really trying to figure out what role it plays and how they can implement it in their lives. And, you know, yes, I joked about it with her, but there's got to be a massive one-on-one coaching opportunity for people who are AI hesitant. You know, it's funny because typical, she's like, you know, I just need someone to sit down next to me and like, show me how to do it. yeah That's like,
Speaker: so much of what we do, especially in post COVID days is like, um, you know, prerecorded modules or webinars to watch and, you know, catch up on, like read about it, listen to it on podcasts and and watch videos on it. But there's, yeah, there's definitely a value in like, I will be your in-person AI coach. Um, Chanel really could use it. Um, it was lovely to see you today and sit down with Chanel and learn more about the marketing club.
Speaker: Yes, it was it was a really refreshing conversation. And yeah, I can definitely feel her optimist beat. um To our listeners, thank you so much for ah coming along. Be sure to like, share, and subscribe. Email any questions you may have about the show to mindthemodelpod at gmail.com. And remember, the intelligence might be artificial, but the wins are real.
Speaker: See you next time. Bye.
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