CM 300: Zorana Ivcevic Pringle on Turning Ideas into Action

What prevents some of us from acting on our creative ideas while others dive right in? That’s the question creativity researcher, Zorana Ivcevic Pringle, set out to answer. It’s what she writes about in her book, The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action. Zorana is a senior research scientist at Yale Center for Emotional Intelligence. Through her work, she’s learned that creativity is a choice, and, when things get hard, we need to employ specific psychological and emotional tools to sustain our efforts. We also need to tap into strong and weak ties for support. If you’re looking to unstick your creative capacity, this is the book you’ll want to pick up. It’s an inspiring read! Episode Links How We Think about Creativity Matters Creativity is a Choice, Not a Trait What Art Teaches Us Interview with Moshe Bar, Episode 214, Curious Minds at Work The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.