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Katie Cavender is the Assistant Director of Communications and Branding for the College Football Playoff


She owns over a decade of experience in the college sports landscape, including 11 years at the Mountain West Conference. Katie has also spent time at Boise State University and the Pac-10 Conference as part of an incredibly impressive resume.


We talked to her about:

- her origin story and rise to a leadership in college athletics

- the ever changing dynamics in college sports

- the impact of NIL

- how the new expansion of the college football playoff will benefit fans

- her perspective on social/digital content creation for the college football playoff


https://twitter.com/KatieCavender


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We Need To Be Doing That is a HEARTLENT Group Production

https://www.weneedtobedoingthat.com

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