99 | The golden rule in marketing

In this short episode of In the Clinic with Camille, I’m sharing a simple idea that guides how I think about marketing and promoting a 1:1 practice: treat other people the way you want to be treated. When it comes to newsletters, social media, and outreach, it can be tempting to automate everything or follow tactics that promise maximum reach. I talk about why that doesn't tend to work. 

I invite you to instead think about how you prefer to find a practitioner for yourself or someone you care about. What actually helps you feel connected, seen, and confident in someone’s work? My experience is that an interesting but imperfect piece of content or meeting someone individually is far more useful than blasting generic content everywhere.