Rebecca Rosselli: Navigating Business Pivots with Authentic Branding and Strategy - Innova.buzz 640
Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of authentic branding.
Rebecca shared her journey from founding Pivot and Pilot Creative to navigating the challenges of the pandemic, emphasizing the significance of staying true to one’s core values and being flexible in the face of market changes. She highlighted the role of humor in building trust and authenticity, and discussed practical steps for executing successful business pivots.
Key points discussed include:
- The role of humor in enhancing authenticity in business.
- Practical steps to identify when a business pivot is necessary.
- Case studies of successful pivots facilitated by Pivot and Pilot Creative.
