Podcast Discovery Has Changed. Here's What the Data Says | Roger Nairn

New data reveals that podcast discovery has changed, but most podcasters haven't changed with it. If you're still expecting new listeners to find your show inside Apple Podcasts or Spotify, you're overlooking the top places podcast listeners are discovering new shows today.

Roger Nairn from JAR Podcast Solutions is here to unpack why podcast apps are not best place to grow your audience, how to choose the right platforms to market your show, and three podcast marketing strategies circa 2015 you can stop obsessing over (and what to focus on instead). Hit play and let's dive in.

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1:14 – Why Podcast Apps Are No Longer the Best Place to Grow Your Audience

2:18 – The Top Places Podcast Listeners Are Discovering New Shows

5:38 – Why Your Podcast Doesn't Need to Be Everywhere

14:35 – How to Choose the Right Platforms to Market Your Show

18:31 – 3 Podcast Marketing Strategies You Can Stop Obsessing Over

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Episode Links:

Meet Roger Nairn: JAR Podcast Solutions | LinkedIn

Listen to Roger’s Podcast: Dead Dads

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Other Episodes You’ll Love: 

The New Rules for Growing a Podcast in 2026

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Got Podcasting Questions? Send them to me here.

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