#38: Brand Position Consultation - Joshua Navarro
In order to most effectively stand out amongst your competition, you need to be clear about your company's unique brand position in the marketplace. Join me for a conversation with photographer Joshua Navarro to learn how to establish your unique brand position!
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Show Notes:
(0:00) Welcome
(3:30) What are the main reasons that Joshua wanted to get into photography?
(6:16) What is Joshua's marketplace?
(8:55) What type of photographic services does Joshua offer?
(11:06) What percentage of Joshua's work is studio work vs live events?
(14:58) What is unique about Joshua's photographic style that sets him apart from other photographers in the same genre?
(18:48) What is Joshua's goal with his photography business?
(21:05) Benefits of a clear, distinct brand position
(26:56) 6 steps to establishing a clear and distinct brand position
(44:30) Analysis of Joshua's marketplace and competition
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