The tequila boom moves from bottles to beds

Tequila may not be your first thought as an investment. But the market is not just real, it's now expanding beyond the spirit itself. Michael Thompson is joined by Stefan von Imhof, co-founder of Alts.co, to explore why tequila can have a faster “appreciation cycle” than wine or whisky, and why premiumisation is lifting demand for higher-quality agave products. Stefan makes the case for tequila tourism: a Mexico-based version of Napa, the Barossa, or the bourbon trail.

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