649: This Firefighter’s Side Hustle Grew to $1M in Sales

Some of the best ideas are born out of necessity.

Mike Ettenberg decided to solve a common problem among first responders - scratched and broken sunglasses.

Mike's sunglasses side hustle, Frontline Optics, has grown year over year and become his main business now.

In this episode, you'll learn:

• How to find small manufacturers to create your products
• How social media and social ads have played a big part in business growth
• When to walk away from your day job and go all in on your side hustle

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