Rob Gold on the next frontier of B2B marketing

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. 

Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.

We talk about:

🔸 The most pressing priorities for CMOs of the biggest B2B brands

🔸 Why B2B has taken so long to understand, brand is crucial

🔸 The most significant changes within B2B marketing

🔸 What diversity in the workplace means to Merkle

Enjoy the conversation.

Mentioned in this episode:

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