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Episode 10 Brenden Suter BS Cycle Works image

Episode 10 Brenden Suter BS Cycle Works

3T's Mobile Mechanic Podcast
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69 Plays11 days ago

In Episode 10 of the 3Tโ€™s Mobile Mechanic Podcast, we sit down with Brendan Suter, owner of BS Cycle Works, a mobile motorcycle repair business built around bringing professional service directly to riders.

Brendan shares his journey into the motorcycle industry, how he developed his skills, and what led him to start a mobile motorcycle repair business. We talk about the challenges and rewards of working on motorcycles, building a customer base, operating a mobile service business, and what it takes to turn a passion for motorcycles into a successful career.

Whether you're interested in motorcycles, mobile repair, or entrepreneurship, Brendan's story offers valuable insight and inspiration for anyone looking to build a business on their own terms.

Sit back, relax, and enjoy Episode 10 of the 3Tโ€™s Mobile Mechanic Podcast. Don't forget to like, subscribe, and share the episode with someone who loves motorcycles and the mobile service industry. ๐Ÿ๏ธ๐Ÿ”ง #3TsMobileMechanicPodcast #BSCycleWorks #MobileMechanic #MotorcycleRepair #Entrepreneurship

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Transcript

Introduction to Brendan and CAN Systems in Motorbikes

00:00:19
BEN DELLARIA
All right, everybody, welcome back to another episode of the 3Ts Mobile Mechanic Podcast. Today, we are with Brendan with ah BS Cycleworks out in Utah. This episode will be a little different.
00:00:31
BEN DELLARIA
Brendan, he doesn't work on cars. He works on bikes. And... We were talking a little bit off camera here and not realizing, yeah I'm not in the bike world, but not realizing that bikes do have can systems and things like that. That's kind of neat. So, um Brendan, um you were talking, what were you talking about? Like, ah was it ah ah the the glides, the Harley road glides? They have can systems now.
00:00:54
Brenden
Yeah, the touring, most of the touring bikes from 2014, that's when Harley came out with the CAN system. They did come out with on the Dynas and Softails earlier, like 2011, but they do have the CAN systems on them now. So everything's, you got your handlebar modules, you got your BCMs, ECMs and everything that communicates. And like the Pan Americas nowadays have, and like the newer 2022s, they have the dual CAN systems of primary and secondary.
00:01:25
BEN DELLARIA
What, like, kind of like a high and low can, or?
00:01:27
Brenden
Yeah, well, one side can communicates with like your all your engine sensors and everything, and then you got your BCM, which controls all your module switches, housings, and everything.
00:01:38
BEN DELLARIA
Okay, so yeah, kind of like ah a high-speed and low-speed can, or in a way.
00:01:38
Brenden
so there's Yeah, there was so much information going through everything that they needed to separate it.
00:01:46
BEN DELLARIA
Well, that's the same thing. So, like, for instance, like ah on a Chevrolet, ah thinking of like an older Chevrolet, even newer ones, you know, you have a main module that talks to both high and low speed.
00:01:59
BEN DELLARIA
So, body control module, BCM, it's going to control your air conditioning, but... It needs to be able to talk to the engine module, even though it's on a different communication line. So it does that through a central gateway to tell the PCM to turn the compressor on.
00:02:14
BEN DELLARIA
The compressor is controlled by the PCM, not the BCM or the ah air conditioning control

ABS and Modern Bike Technology

00:02:22
BEN DELLARIA
module. So that's kind of neat that, cause I was looking at, um, some, the new Indian, uh, bobbers and, uh, recently and, uh, huh?
00:02:31
Brenden
The scouts and everything. The scouts.
00:02:34
BEN DELLARIA
Yeah, um the Scout and the Bobber. And they were talking about ABS on them and stuff like that. I'm like, holy shit, bikes have like ABS on them now? I haven't had a and but had a ah bike in many years.
00:02:42
Brenden
oh yeah
00:02:45
BEN DELLARIA
i had The last one I had was an 07 Road Glide.

Brendan's Biking Journey

00:02:48
BEN DELLARIA
um I bought it from my dad after he had the strokes and you know trucked it up here from South Florida. we were I rode that for quite a while, but that didn't have...
00:02:58
BEN DELLARIA
It had some stuff in it because he had like screaming Eagle kits and everything on it. But I don't remember anything about that. Having canned communication lines and everything in it. I mean, I guess that's just the future of it.
00:03:06
Brenden
Yeah, they didn't.
00:03:07
BEN DELLARIA
So.
00:03:08
Brenden
Yeah, and the ABS is almost on every motorcycle now.
00:03:11
BEN DELLARIA
Is it, does it work like a car in the same way?
00:03:12
Brenden
Yeah. you It's always exact same way. um If you're you're going 70 and you slam on the brakes, you're going to be sitting on top of the tank before you know it.
00:03:16
BEN DELLARIA
Really? Really?
00:03:22
BEN DELLARIA
Really?
00:03:22
Brenden
But it stops you quick.
00:03:23
BEN DELLARIA
So, well, it it'll, so it'll like, can you feel it in the pedal and the handbrake? It'll pulse or.
00:03:29
Brenden
Yeah, you do. You do feel it. It's a vibration almost.
00:03:32
BEN DELLARIA
Wow.
00:03:32
Brenden
so But it stops you front or rear.
00:03:34
BEN DELLARIA
That's.
00:03:36
Brenden
So as soon as the...
00:03:37
BEN DELLARIA
So no more jamming that front brake and s slipping out and eating the concrete real hard.
00:03:41
Brenden
Nope.
00:03:43
Brenden
Nope.
00:03:43
BEN DELLARIA
Wow. That's kind of neat, man.
00:03:45
Brenden
So they're finally getting to the ages of the car industry.
00:03:45
BEN DELLARIA
i just.
00:03:48
Brenden
Finally, it's took a lot of years.
00:03:49
BEN DELLARIA
Yeah. Well, I mean, yeah, because you're going to have, I mean, look how many issues we have with canned communication, especially up north watching, you know, like Erico or Pine Hollow and and there's another advanced level. They they are always dealing with canned problems that are corrosion from all the exterior connectors. So, I mean, you figure a bike, it's got to be even more secure to make sure you're not having constant water intrusion and all that stuff.
00:04:17
Brenden
Yeah, all the connectors are the Molex connectors. So they're all pretty secure to get, because every motorcycle person washes their bike 3000 times a day, you know, you know, they keep it pretty clean.
00:04:26
BEN DELLARIA
yeah yeah
00:04:28
Brenden
So you we do have issues with like power washing, you know, like someone hits a connector hard with a power washer and it gets intruded there, but I'm, I'm in the word, the desert. So we don't see a lot of humidity and everything with erosion.
00:04:41
BEN DELLARIA
who
00:04:43
Brenden
So,
00:04:43
BEN DELLARIA
Yeah, you're over there. um Do you know Jason Hughes in the group?
00:04:48
Brenden
Yeah, he's over in Reno, right?
00:04:48
BEN DELLARIA
Hughes Diesel? yeah Yeah, he's up there by you, I guess, right? Utah area?
00:04:52
Brenden
Yeah. he's Yeah, he's about 10 hours away, something like that.
00:04:55
BEN DELLARIA
Oh, really? That far? Okay. I don't know shit about โ€“ I don't know anything about United States.
00:04:58
Brenden
It's a straight line. It's I-80, you know, like we just head out that way.
00:05:00
BEN DELLARIA
okay
00:05:01
Brenden
and Yeah, his
00:05:02
BEN DELLARIA
I thought it was much closer to you, but I guess that's a big area then. So, well โ€“ oh, okay.
00:05:06
Brenden
I'm on the other side of the state because like um I'm kind of, I'm central, I'm north of Salt Lake City, but he's Reno's over out west.
00:05:14
BEN DELLARIA
I'd have to look at a map.
00:05:18
BEN DELLARIA
Okay. So he's closer to California line I guess then? Okay. What's on your side then? What's closer to you? What's the next state next to you?
00:05:26
Brenden
Wyoming.
00:05:27
BEN DELLARIA
oh Oh, yeah.
00:05:27
Brenden
And then idaho Idaho is above us.
00:05:28
BEN DELLARIA
why Oh, so you're like really like in the oh, you're up that way too.
00:05:29
Brenden
And then Colorado. We're bordered all over.
00:05:32
BEN DELLARIA
Oh, Jesus Christ. I don't like us. I ah i dropp dropped out of high school twice. so I have no idea anything about that.
00:05:35
Brenden
Oh, yeah. It's not a big deal.
00:05:36
BEN DELLARIA
I don't pay attention to the freaking United States map. It's not my it's not my deal. um
00:05:40
Brenden
Yeah, Utah is part of the four corners where we border her Arizona, New Mexico, Colorado.
00:05:42
BEN DELLARIA
OK.
00:05:46
BEN DELLARIA
I gotcha. um So tell us but tell us a little bit of your backstory. Where did you come from? where What did you get into this world for?
00:05:55
Brenden
so how it started was i was in shop class in high school and everything just tinkering around and we had a pretty good shop class and there was a a person coming to send us to college from uti and i didn't want to go to uti and everything but he was talking about this mmi which is the motorcycle mechanic institute down there in arizona phoenix So he was trying to get people to come to that school from our where I went to high school.
00:06:24
Brenden
And he told me he's like, hey, we got a fifteen hundred dollar scholarship through the first person that comes from this high school down to MMI. So i was like, well, might as well, you know, free free money.
00:06:35
BEN DELLARIA
Free money.
00:06:36
Brenden
So in 2000, I went down there, did the course. um It's 13 months. It was nice. It was fun. You know, they had us working on everything from dirt bikes to imports. And then they had a Harley specialized program where they taught you all the Harley stuff. And that was when they were transitioning from the evolution motor to the twin cam motor.
00:06:57
Brenden
And so we are all stuck with the evolution motors working on them.
00:06:58
BEN DELLARIA
Okay.
00:07:03
Brenden
And then the twin cams were kind of like, we can't really touch, but here, look at it. So when I graduated that, then I went to came back home and went to an aftermarket shop, worked there for six years.
00:07:18
Brenden
And that was time with Jesse James, Orange County choppers, everybody just spending so so much money on motorcycles. And so that's where I learned all the aftermarket.
00:07:26
BEN DELLARIA
Yeah.
00:07:29
Brenden
And then when that shop closed in 06, 07, I went to the dealership, Harley dealership.
00:07:35
BEN DELLARIA
Harley do. Okay.
00:07:36
Brenden
Yep. And then I worked there, became master tech. I worked there until 2023.
00:07:42
BEN DELLARIA
Oh, that's a long time.
00:07:42
Brenden
So I put a lot of years.
00:07:43
BEN DELLARIA
Yeah.
00:07:44
Brenden
Yeah. So, um, and I got specialized in electrical doing that. Cause I, I like the challenge.

Starting a Mobile Mechanic Business

00:07:51
Brenden
I don't like doing handlebars and brakes and tire changes all day long.
00:07:55
Brenden
I like the challenge of the electrical side of it.
00:07:57
Brenden
So I became real specialized in electrical and,
00:07:57
BEN DELLARIA
Yeah.
00:08:01
BEN DELLARIA
Huh. That's neat.
00:08:02
Brenden
So it's, it's, it was, was fun and everything. And then, but the bad thing is, is I work every Saturday at the dealership and that's kind of why I started my own, the mobile side of it, because I want to time off.
00:08:09
BEN DELLARIA
Oh.
00:08:13
Brenden
Cause we work Tuesday through Saturday and for 20 something years, I never had a Saturday unless it was the vacation, you know?
00:08:15
BEN DELLARIA
Oh, okay.
00:08:19
BEN DELLARIA
ah Yeah. Yeah. Yeah, that could put a tail toll because that's the most of the time where the kids are off from school and the wife wants to go do stuff and you want to be around the family and everything.
00:08:28
Brenden
Yeah.
00:08:28
BEN DELLARIA
mean, that's kind of why all of us go mobile in the first place outside of the politics and everything else. But just to be able to have that more freedom with our family is really why we do most of it.
00:08:37
Brenden
Yeah, and it's pretty neat doing mobile. Right now I got i got a 24-foot stepside box van, which is, it's an old tool truck. And I picked that up, ripped everything out of it, all the shelves and everything. And then I put a tire machine in there, balancer, got my tool boxes. I put a motorcycle lift in there, two compressors,
00:09:00
Brenden
um, ah press. So I got everything in that shop truck for two. It's like a mobile shop. Pretty much.
00:09:09
BEN DELLARIA
yeah yeah
00:09:09
Brenden
I just show up and I have everything to work on a motorcycle, but I specialize in Harleys.
00:09:13
BEN DELLARIA
So how tall is it?
00:09:14
Brenden
So
00:09:15
BEN DELLARIA
Like how hard is it to get? do you have the ramp in the back?
00:09:19
Brenden
no, I have a lift gate. So.
00:09:20
BEN DELLARIA
Oh look yeah. Like, ah like the tool truck where, you know to get the toolboxes out. So you have a lift kit.
00:09:23
Brenden
Mm-hmm.
00:09:24
BEN DELLARIA
So you can put the bike on there, lift it up and then roll it in and put it up.
00:09:26
Brenden
I can't do that. I thought I could at first, but what happens is I have so much stuff in there.
00:09:28
BEN DELLARIA
No. Oh man.
00:09:31
Brenden
Once you put everything on the sidewalls, then you're you're squished.
00:09:33
BEN DELLARIA
Yes.
00:09:36
Brenden
Because my lift's four foot wide. And then you add stuff on the side.
00:09:39
BEN DELLARIA
Oh,
00:09:40
Brenden
So you can do it if, I don't know, a skinny guy, you know, like real teeny, like mucking around. But what I do, i just pull out the lift out of the the truck because I got an eight foot long a lift.
00:09:54
BEN DELLARIA
Okay.
00:09:54
Brenden
And I just put the lift right in the shop. Like either they have really nice shops, they have a garage. I or even do it on the side of the road. I can talk about that a little bit about some travelers that came through.
00:10:07
Brenden
Yeah.
00:10:08
BEN DELLARIA
so you got So that means you can take you're going to have to send me some pictures so I can put this in on the YouTube version here so I can put it up on the screen here at 10 minutes.
00:10:14
Brenden
Mm-hmm.
00:10:17
BEN DELLARIA
But um the I want to see that. like i want to see Because I know you've posted pictures. I think you posted pictures in the group. um But I want to see that outside. like We have that new โ€“ added that other forum or the other board in there.
00:10:33
BEN DELLARIA
You got to posting some pictures like that.
00:10:35
Brenden
Yeah.
00:10:35
BEN DELLARIA
like while you're out work and taking pictures of like your setup while you're on the road or even, you know, wherever your lift is at. Because like I said, the other, I was mentioning, there's another guy who's in my neighbor, my area that started doing bikes. so there's not a lot of guys here that do that.
00:10:48
BEN DELLARIA
There's some guys that do like the off-road stuff, but you know, like my father-in-law does it a little bit at his house just because it's simple stuff. But no one that I know of does, you know, real time Harley's new stuff and can actually, know,
00:11:03
BEN DELLARIA
you know diagnose those things and you know get to work on them.
00:11:04
Brenden
Mm-hmm.
00:11:06
BEN DELLARIA
So send me some pictures of that so we can put it up for everybody to see what you're you're doing. but
00:11:09
Brenden
Yeah, definitely.
00:11:10
BEN DELLARIA
um So you were at the Harley dealer for a long time, like from 07, you started it there, and you left in 23.
00:11:17
Brenden
Yeah, 07.
00:11:19
BEN DELLARIA
So that's math, what, like 15 years or so?
00:11:22
Brenden
Yeah.
00:11:22
BEN DELLARIA
um is So when did you actually go 100%, when did you actually start thinking about going mobile back then in 23?
00:11:30
Brenden
Well, I, yeah, it was, it was a year before I quit because I had to do, I wanted to finish out the season for the dealership because they were, they were super nice to me, you know like,
00:11:30
BEN DELLARIA
Yeah.
00:11:40
Brenden
they took treated me pretty well, but there was some stuff going on in it and i just couldn't work there anymore. So, um, I started saving up and everything and then started looking for the box truck and that box truck trying to find, cause everybody wants to turn them into food trucks.
00:11:56
Brenden
So around here they were like 20, $30,000.
00:11:57
BEN DELLARIA
Mm-hmm.
00:11:59
Brenden
And finally I found one in Elko, Nevada and drove out there and picked it up.
00:12:06
BEN DELLARIA
That's cool.
00:12:06
Brenden
Uh, And that was, it was, I had to wait a year because I had non-disclosure, no compete clause, I guess.
00:12:12
BEN DELLARIA
No, I mean, yeah.
00:12:13
Brenden
Um, so I had to wait a year before I actually started up.
00:12:16
BEN DELLARIA
Okay. Oh, so you couldn't even do it like some of these other guys where, you know, they're working in the dealers or the shops and they're starting mobile on the side.
00:12:17
Brenden
Yeah.
00:12:23
Brenden
Yeah.
00:12:23
BEN DELLARIA
You had to wait. That's even harder to deal with.
00:12:25
Brenden
yeah So it's a, was a non-compete clause. We had to sign one every year, you know, so we didn't do any side work cause it was, they were pretty strict about side work.
00:12:29
BEN DELLARIA
Okay.
00:12:34
BEN DELLARIA
Now, was it on anything or only like Harley's?
00:12:34
Brenden
Um,
00:12:37
Brenden
Harley's only.
00:12:38
BEN DELLARIA
Okay. So like you could have. done like dirt bike work at your home or something like that.
00:12:42
Brenden
Yeah. Oh, yeah. Or you're working on your your personal stuff and imports and stuff like that.
00:12:43
BEN DELLARIA
And you could have done, well, yeah, but you're, you could have done so that way, at least, you know, people know, like

Diagnostics and Tools in Motorbike Mechanics

00:12:51
BEN DELLARIA
you just, you weren't allowed to touch new Harleys. You weren't allowed to, I guess.
00:12:55
BEN DELLARIA
So like, I'm going to go off track here, but do you have is there dedicated scanners for this or do you have, is it one from the dealer or do you have your own that can be able to, okay.
00:13:03
Brenden
I have my own.
00:13:04
BEN DELLARIA
Okay.
00:13:04
Brenden
It's called Techno Research. It allows you to get into the BCM, ECM to do programmable stuff, diagnostic. I also have the Snap-on Scandalizer that they came out years ago for Harleys, and that was garbage.
00:13:16
BEN DELLARIA
Okay. All right. Well, that doesn't surprise me any.
00:13:18
Brenden
You couldn't really do anything. so But Techno Research is the one of the best ones. There's a couple other companies out there that make stuff that you you go you get breakout boxes and all sorts of stuff with this stuff.
00:13:28
BEN DELLARIA
Yeah. So there's obvious, like there's a connector on in the bikes that are kind of like our DLC connector, but it's, is it's different shape and everything I would assume.
00:13:35
Brenden
Correct.
00:13:38
Brenden
Yeah, they got a six pin, a four pin and a newer style red four pin.
00:13:43
BEN DELLARIA
Oh, but is that just because because of manufacture or?
00:13:43
Brenden
So um it's your different CAN systems. So like, like CAN systems is a red connector.
00:13:51
BEN DELLARIA
Oh.
00:13:54
Brenden
And then you had the four pin, which was like 07 and earlier, which is just a communication like the J18 line or whatever.
00:13:59
BEN DELLARIA
Okay.
00:14:03
BEN DELLARIA
So it's kind of like our OBD1 and then OBD2.
00:14:05
Brenden
Yeah, yeah, exact same thing.
00:14:05
BEN DELLARIA
Okay. and So... Oh man, so, so, so many questions. Cause it's so, it's so neat. And i I can't help but say in my head right here, off ah I'm yeah talking to you about this.
00:14:18
BEN DELLARIA
like I want to learn this. I want to do this. Like that's how my head goes.
00:14:22
Brenden
Yeah.
00:14:22
BEN DELLARIA
Cause I love bikes. I love the dirt bike world, but in my head, I'm like, man, the bike seems so simple. Like it's just, It's chilling right there. It's not like, God dang it, man, that harness goes down and around and over here and out there.
00:14:34
BEN DELLARIA
It's like, it's my hands reach. I could just test it like type in my head, but I'm sure it's more complicated than that.
00:14:38
Brenden
Yeah, but they like to hide stuff, you know, because you got to think it's not like a car where you can close the hood.
00:14:42
BEN DELLARIA
Yeah.
00:14:45
Brenden
So the hood's always open on a Harley.
00:14:46
BEN DELLARIA
Yeah.
00:14:47
Brenden
So all the lines are hidden inside tracks and zip tied up inside the frames. And they they pack a lot of stuff in those little areas.
00:14:53
BEN DELLARIA
Yeah.
00:14:56
BEN DELLARIA
Yeah, I don't doubt it. I mean, to be able to get all that stuff in there, the engineers really need to be able to you know get it in there nice. But um okay, so let's let's take a little bit of a step back. You had mentioned something when you were in school.
00:15:09
BEN DELLARIA
What was the, so people understand, what's Evolution and then the the the Twin Cam? Just that it's the style of motor.
00:15:15
Brenden
It's the, yeah, it's a style of motor. So they ran like the evolution motor from, I think 84 and a half to 99. And then the twin came twin cam came out on the touring bikes and 99.
00:15:26
Brenden
And then in on the soft tail platform didn't 2000 and they ran that twin cam motor up until 2017.
00:15:31
BEN DELLARIA
Okay, and that's still what they used to today?
00:15:35
Brenden
And then they came out with their M eight motor with their Milwaukee eight. So it's just a different motor.
00:15:41
BEN DELLARIA
So just like, you know...
00:15:43
Brenden
like your guys' 5.0s and 6.7s.
00:15:45
BEN DELLARIA
Yeah, different... ah different ah it's Well, in your world, it's what? Cubic engineches are cubic inches or something?
00:15:53
Brenden
Yeah.
00:15:53
BEN DELLARIA
Yeah. So... and then But they ran all those motors in... So now... on the Harleys, but obviously the motors were bigger on the bigger Tourings versus like the Sportsters and everything else, right?
00:16:07
Brenden
Yeah, sports are different. platform They got their own motor, a 1200 or an 883. But when they were when they were to doing their twin cams, they started out with an 88.
00:16:17
Brenden
Then they came out with the 96. And then they just went up from there. And they had like Screaming Eagle, like their performance line, their CVOs.
00:16:26
BEN DELLARIA
Yeah.
00:16:27
Brenden
They had 110 motors in them. So it's the same style of motor, just bigger displacement when it comes down to it.
00:16:33
BEN DELLARIA
Yeah, but as far as all the like the electronics, you still, if no matter if you had a Sportster in and then a Road Glide, you could hook up to each one. The connectors are the same to be able to diagnose the car and do what you have to do.
00:16:49
Brenden
Correct.
00:16:50
BEN DELLARIA
Okay, so it's it's the same thing.
00:16:50
Brenden
Yeah. Yes.
00:16:52
BEN DELLARIA
Not the same thing, but like when I can walk up to any Chevrolet or any Ford, it doesn't matter what model it is, that this smaller car...
00:17:02
BEN DELLARIA
It came with these motors. The trucks came with these motors. It's the same in the bike world. Just they have their own thing.
00:17:06
Brenden
Mm-hmm.
00:17:07
BEN DELLARIA
Cool. So what are... um what's ah Tell us a little bit about this scanner, the Techno Research. like How does that work? And like what does it actually give you? We're talking about CAN systems. I'm wondering, like what's the voltages on the CAN systems? And...
00:17:26
BEN DELLARIA
What does the like does this techno research scanner work like our scanners like so we all can envision this in our head we can envision an all tell a top down things like that. And we can see the data does yours work the same way.
00:17:39
Brenden
Yes, it shows the data of the lines because it's a five volt reference system. So I don't know too many of your guys' as scanners. You know, I have one I plug into my truck, but I never get into it deep.
00:17:52
Brenden
But it's the technical research allows you to get into the ECM and BCM so you can read, like, say if you're reprogramming it or setting up your radios and you can also see data values.
00:18:04
Brenden
So you can tell if like your line's not communicating correctly to this one module.
00:18:04
BEN DELLARIA
Okay.
00:18:10
BEN DELLARIA
So that's, you can only, um, so like, for instance, if we're looking at high speed data, we're going to have x amount of voltage, you know, on, off, on, off directly through the high speed line. And then we're going to have the reverse a little bit less voltage on a low speed line. Uh, and then we have Lin bus and then a bazillion other stupid things. Um,
00:18:33
BEN DELLARIA
But we can we can hook our scanner up and let's say I go into the engine and I want to see engine information. I'm going to see my mass airflow. I'm going to see my injector milliseconds. I'm going to see my map sensor, O2 sensors, front, rear, all that stuff.
00:18:46
BEN DELLARIA
Is that values the same way you can see all that stuff?
00:18:47
Brenden
Yes.
00:18:49
BEN DELLARIA
Okay, cool.
00:18:49
Brenden
Yes. You can see everything. Your fuel injection. You can see there all the milliseconds and everything that are going on.
00:18:55
BEN DELLARIA
Okay, so you're seeing everything we are. So that way if you've got a guy, someone that's coming in with a drivability problem, you're going to have that. And do you get like codes the same way we get codes?
00:19:06
BEN DELLARIA
Like we get, you know, the, the you know, injector codes or misfire codes and things like that.
00:19:08
Brenden
Mm-hmm.
00:19:12
Brenden
Yes.
00:19:12
BEN DELLARIA
You get the same type of thing.
00:19:14
Brenden
Yeah, non combustion codes, o two sensor codes, they're they're all the same. Like, there's hundreds of codes, you know, like you, and they're different destinations, you know, you got your, you get your use and your B's and your P's and all that.
00:19:19
BEN DELLARIA
Yeah. Yeah.
00:19:25
Brenden
So as it goes down the line, you know, which
00:19:25
BEN DELLARIA
Yeah. Yeah, for us, U-codes are, you know, lost communication between modules and P-codes are powertrain, B for body, C for chassis.
00:19:34
Brenden
Yeah, it's exactly the same.
00:19:35
BEN DELLARIA
um So the same thing. Man, that's, I never, ah just, you know, I say it's cool and it's neat because I've never, never taken the time to step back and think about that world and see if it's the same way.
00:19:47
BEN DELLARIA
And I mean, that's kind of the whole point of why I'm doing this is so we can all get a new perspective on how things are and how things work. And that's, it's neat to see that there, it it is neat. It's not neat. It's neat to see that how far the bikes are coming, but it's also like, damn, that was the last thing. Like now it's even more technology to put into these bikes and some, I'm, I don't know, like in my head, you're going to have all the old school Harley riders that are like, this sucks kind of like us where we got the old school race car

Traditional vs. Modern Bikes

00:20:16
BEN DELLARIA
drivers. lot was like, all this electronics sucks. I want basics. You know, do you run into that as well? Or,
00:20:21
Brenden
Yes, a lot of the times because so there's a lot of old chopper guys. All they want is a 12-volt wire that goes to a fuse block, you know, basic push the button, good to go.
00:20:27
BEN DELLARIA
Yeah.
00:20:29
Brenden
But nowadays we have radios.
00:20:29
BEN DELLARIA
Yeah.
00:20:31
Brenden
We have i had to deal with the iPhone or the iPhone not connecting with the radio through CarPlay and all this garbage. And that that becomes the headache, you know, like there's so much stuff to that's integrated in to the radios now that
00:20:41
BEN DELLARIA
Yeah.
00:20:46
BEN DELLARIA
yeah
00:20:46
Brenden
And the bikers, they will they want to be old school, but they still want their cell phone hanging on their handlebars.
00:20:51
BEN DELLARIA
Yeah.
00:20:51
Brenden
So.
00:20:53
BEN DELLARIA
That's this. I was looking at those when I said I was looking at those Indians. That was the thing like that. The dash cluster was one of them on the ah I think it was the bobber or whatever.
00:21:05
BEN DELLARIA
um I can't remember. One of them was super integrated and the other one was just straight basic. And I liked that one better.
00:21:11
Brenden
Yeah.
00:21:12
BEN DELLARIA
than the than the other one, but that one that was more integrated had more features on the bike that I wanted versus that. I still haven't bought it. and i don't know if I ever will or or not.
00:21:23
BEN DELLARIA
I'm just tired of how people drive here with that with bikes, and or not with bikes, um the people on the road. I just don't feel like dying too early.
00:21:29
Brenden
Yeah.
00:21:31
BEN DELLARIA
or Maybe when I'm older, then I'll do it again, but it's just, you know, people are nuts.
00:21:35
Brenden
Yeah. Motorcycles are dangerous. Exactly.
00:21:38
BEN DELLARIA
I don't even know. I mean, the bike saying is much dangerous as the stupid people that don't pay attention to you out on the road.
00:21:44
Brenden
Exactly.
00:21:44
BEN DELLARIA
And that drives me up a wall. Like when I first moved here, there was nobody here and riding my bike then was nice. We could go out on the weekend and cruise around and go out on open road.
00:21:57
BEN DELLARIA
We can still go out on open roads here if I go out West a little bit, but just like to go out to dinner, just to get on highway 200 here, it's a madhouse. It's like living in South Florida again.
00:22:08
BEN DELLARIA
And there's a million people here and they're all just, they're building houses like there's no tomorrow. So our town used to be tiny and poor and it's still poor. Our town is still poor, but you're, you're building all these giant neighborhoods where the farms used to be. And now there's a million jack offs out there and it's driving me nuts. But, um, so let's go back to, uh, what we were talking about before. We'll talk more about the technology stuff here, I'm sure. But So you're you're pulling the lift out to do work and stuff like that.

Client Management and Service Organization

00:22:38
BEN DELLARIA
what are
00:22:39
BEN DELLARIA
or you Okay, so you did your year. You had to wait a year before you could work on Harleys. was that Did you wait a full year before you actually went in business, or were you trying to do a little bit of things, promote yourself on the side before you waited that year?
00:22:52
Brenden
Well, I waited till the day it was October 2nd. And soon as that day hit, I already had everything lined up.
00:22:56
BEN DELLARIA
Okay.
00:22:59
Brenden
And soon as that day hit, bam, I got, I started posting Facebook, Instagram, everything was already lined up. Our insurance got the all set up, the, did all the state licensing and all that, the government EIN numbers and had it all set up, ready to go for that day.
00:23:10
BEN DELLARIA
Yeah.
00:23:14
Brenden
And then the nice thing is i had a huge clientele.
00:23:17
BEN DELLARIA
Okay.
00:23:18
Brenden
And so a lot of them came to me anyways. once i Once I was able to go, boom, done. So right now it's still about 80% of prior clientele and I get about 20% new, but I'm still kind of picky what I work on because I can't do like full motor swaps in person driveway.
00:23:24
BEN DELLARIA
Yeah.
00:23:31
BEN DELLARIA
Okay.
00:23:36
BEN DELLARIA
Nah, I ain't doing that shit.
00:23:36
Brenden
So oh mainly electrical diagnostics and I do services and tires, you know, but, and handlebar swaps, exhaust systems.
00:23:37
BEN DELLARIA
No.
00:23:42
BEN DELLARIA
Yeah.
00:23:44
Brenden
So,
00:23:44
BEN DELLARIA
Yeah, all the aftermarket stuff that most people want.
00:23:47
Brenden
Yeah. So I set it up.
00:23:47
BEN DELLARIA
Or a lot of people want.
00:23:49
Brenden
Yeah, I set it up. So I try to make it so like because everybody rides with a buddy or two buddies. So I make them like I'll show up to the one dude's garage.
00:23:54
BEN DELLARIA
Yeah.
00:23:56
Brenden
So they'll have three of their bikes sitting there and we preorder everything because we're not like we can't go to the AutoZone to pick up stuff. We can get an oil filter, spark plugs from AutoZone.
00:24:06
BEN DELLARIA
Yeah.
00:24:06
Brenden
That's about it. Everything else has to be ordered.
00:24:08
BEN DELLARIA
Yeah.
00:24:09
Brenden
And so I just line them up. So I have those three jobs with the all set up, ready to go. And so when they're at work, they're at one dude's garage, boom, doom, blast them all out, pull out the lift, throw them up there, spend the whole day doing it.
00:24:18
BEN DELLARIA
Yeah.
00:24:22
Brenden
And that makes it nice because for me to do a bike, usually we have to order the tires. takes a week to get the tires. um The services I can do same day.
00:24:32
Brenden
um
00:24:32
BEN DELLARIA
Yeah.
00:24:33
Brenden
But I did have, I also work on travelers that come through here. um Good instance.
00:24:37
BEN DELLARIA
I was going to say, yeah, I wrote that down. You said you had some travelers pass through.
00:24:40
Brenden
Yeah, so I had some travelers. there had They were coming from down south, heading to Montana to their home. One dude got a flat tire and he pulled off into one of those little trucker areas where they store their trucks.
00:24:51
BEN DELLARIA
Yeah.
00:24:51
Brenden
And he called me up. He's like, hey man, I got a flat tire and I don't plug tires and or anything. it's You have buy a new one, period.
00:24:57
BEN DELLARIA
Yeah.
00:24:58
Brenden
Um, so i was like, hold on a second. I'll find you a tire. And one of our local aftermarket shops here, and that we're, that I'm good with, they, they're like here, dude, they sold me the tire. I've rolled over there, fixed the tire. And then I did, I had to tighten up some handlebars on the other dude's bike, but I got them back on the road that same day. And they were so appreciative. They were like, it was so nice. Cause they didn't have to wait for a tow truck, then take it to the dealer and then wait, wait, wait.
00:25:22
BEN DELLARIA
yeah
00:25:22
Brenden
I did it right there. And that's a nice thing with the mobile truck. Like everything's integrated, got some compressor with generators so I can just run everything.
00:25:30
BEN DELLARIA
So I was going touch on that too. Like why, why do you have, why don't you use more battery stuff instead of having two of these ja compressors?
00:25:42
Brenden
Well, the, the two compressors is just so I had enough air, I could run one, you know, I got a, it's a 65 gallon, you know, but I just wanted to, you know, so I don't have to run air and don't have to start the generator to go.
00:25:52
BEN DELLARIA
Okay. So, but, uh-huh.
00:25:54
Brenden
It's really, i already had all the stuff. All i had to buy was a truck and the tire machine a balancer. So I'm just utilizing I already had.
00:26:00
BEN DELLARIA
Yeah. What you had. Okay. Because that was one of the things in the beginning when I first started this and I, ah had just everything in the bed of the truck. I had, I went to Harbor Freight and I bought a motor and a compressor pump and I mounted it to a piece of wood with rubber isolators. And then I went, I had a compressor. I took it all apart, just took the tank and I routed,
00:26:21
BEN DELLARIA
copper line to it to fill it from the pump. And I put all the safety switches and everything on it. And that was my compressor so it could fit in the bed of the truck and close the tonneau cover. But I quickly learned like that's not enough for me doing that. And that's when we kind of moved into the trailer and I had a bigger compressor, but still that's that's when I went to battery stuff because I just don't need air. I have a pancake one that I use for filling up tires and stuff or using an air hammer.
00:26:49
BEN DELLARIA
But other than that, I don't use air for anything anymore. But when I worked in the field for all those years, I never had battery because we always had big compressors in the shops. So I was curious if it's just a preference because those are the of tools you have or if there was a need for it that i that we're not realizing.
00:27:05
Brenden
um it's It's not the need. um i I mistook the question. um I do have all electric tools like my Milwaukee Impact Snap-on.
00:27:11
BEN DELLARIA
Okay. Okay.
00:27:13
BEN DELLARIA
It's just you had it.
00:27:14
Brenden
sort of
00:27:14
BEN DELLARIA
You're like, I'm putting it all in there. oh and But is your are your tire machine ah air also?
00:27:15
Brenden
Yes.
00:27:20
Brenden
Yes.
00:27:20
BEN DELLARIA
Okay, because some of the turntables are air, right?
00:27:21
Brenden
It's air and electric. Yeah. And the clamps and the to to break the tire bead, you got to have air.
00:27:27
BEN DELLARIA
It's air instead of power, yeah.
00:27:28
Brenden
That's what I mainly use it for and then filling up tires.
00:27:31
BEN DELLARIA
Yeah, okay.
00:27:31
Brenden
But I don't use any air tools because I'm already deaf. I don't need to go anymore.
00:27:35
BEN DELLARIA
yeah Yeah, you don't i run that thing as much as possible. that's I've shown the guy that... ah There's a guy in my area, McCabe's um Mobile Tire Solutions.
00:27:45
BEN DELLARIA
He's got a big, heavy, robust trailer, and all he does is tires and does a lot of you know RVs and stuff, but he's got ah a big you know compressor in the bed of the truck and then generators in the bed of his truck that plug directly into the trailer, and that's how he runs everything, but he needs...
00:28:06
BEN DELLARIA
air compressors to run the tire machines because they all, run you know, they run off that crap, but that's neat.
00:28:08
Brenden
Yeah.
00:28:12
BEN DELLARIA
And I really want to see some pictures on that. Um, so tell us a little bit, um, like some of the issues you might run into when you're actually working on these things versus, you know, work like in the field versus like when you were at the dealer, is it vastly harder to deal with or no?
00:28:30
Brenden
Yeah. The hardest part is, um, making sure you have everything you need.
00:28:35
Brenden
Um, Cause that's the bad thing. When you show up to someone's house, um you have to have everything that you need um to complete the job. But since I've done the for so long, I know what issues I might run into when I'm actually doing a job.
00:28:35
BEN DELLARIA
Yeah.
00:28:51
BEN DELLARIA
Yeah.
00:28:51
Brenden
you know, like handlebar bushings and like, if you're changing out your, like, say you got a clutch issue, you need to take a, an adjuster, um primary chain adjuster with you. Cause it's probably worn out. So there's parts like that. um Other things is too, is a lot of people have changed their customized their bike. And so it's not the same as factory. So you have to bring in other stuff.
00:29:16
BEN DELLARIA
Okay. Yeah. So you really have to get a lot more detail out of people to make sure, because you're dealing with a lot of that aftermarket world where we're not, but it's the same way in reality.
00:29:19
Brenden
Yeah. And then,
00:29:24
BEN DELLARIA
If we know like we're coming to do an alternator, we're already selling an extra, you know putting a belt on it, you know, for those ah reasons and everything else, they can talk and come in and can hurt nothing.
00:29:37
BEN DELLARIA
um But like all that extra stuff, same thing. Like when we've been doing it for a long time, we know like this job, this is going to happen. We need to prepare for this, and you know, plastic connectors and everything else. It's, I guess it's just, you know, you know, part of the trade. You, you know what you're dealing with because you've been doing it for so freaking long.
00:29:57
Brenden
Yeah, and I also make everybody send me pictures and a video, like walk around the bike, do a quick once over so I can get a visual to see, hey, the brakes are probably bad or the belt's going bad, inner primary's leaking.
00:30:01
BEN DELLARIA
Okay. Yeah.
00:30:10
Brenden
So I'll be prepared for all that.
00:30:11
BEN DELLARIA
Hmm.
00:30:13
BEN DELLARIA
That's cool. So when you're, when you're diagnosing, i I mean, I guess that it's so hard to, I guess it's really not, but like just to think about, so there's, I guess there's a check engine light on these things.
00:30:29
BEN DELLARIA
And does, so you're just going there the same way we are. It's, Oh, I got to, someone will call you. I got a check engine light or they'll tell you they just have some weird drivability problem. you're just going out to diagnose and things like that too.
00:30:40
Brenden
yep exact same same thing you could do set up like you roll out with your scanalyzer well with me it's a laptop but just go out there and you start going through but i was you got to bring your you know all your testers and connectors and everything with
00:30:46
BEN DELLARIA
Yeah.
00:30:52
BEN DELLARIA
Yeah. Yeah. Same thing. But you've got everything. You've got a rolling garage like I do and just in a different form, which is kind of neat.
00:30:59
Brenden
Yeah.
00:30:59
BEN DELLARIA
um the ah So I go way off track on all this stuff. I always go back and forth. Something pops into my head. i'm like, well, I want ask this. It's a not very good podcaster, but hey, it is what it is. um So what made you...
00:31:16
BEN DELLARIA
You said you left the dealer, but why not maybe go back to after another shop or or more of ah a different dealer or something like that? Why did you decide to go on your own?
00:31:27
Brenden
It was a time off.
00:31:29
BEN DELLARIA
Just that.
00:31:29
Brenden
Yeah, it was pretty much. And I don't want to go work for someone because I've worked for the same owner for years and years. And I was like, well, you know, I don't need to go to another shop and relearn the owner and go that way. But I really wanted my weekends off. And we're big camping people and four-wheeling people. So we want to go during the week when everybody's not there.
00:31:50
BEN DELLARIA
Yeah.
00:31:51
Brenden
so and i
00:31:51
BEN DELLARIA
want to take more time off.
00:31:52
Brenden
And I schedule a lot of stuff on the weekends because that's when a lot of the bike riders are at home.
00:31:57
BEN DELLARIA
Okay.
00:31:57
Brenden
But I still go like I got a lot of clients. They'll just leave me their garage and no number, open it up, take pictures, do the work. And then I send them an invoice. They pay it while they're at work. And when they get home, they go for it ride.
00:32:08
Brenden
They don't have to worry about nothing.
00:32:09
BEN DELLARIA
Yeah. Don't to worry about nothing, I guess. And that's a pretty neat little thing too, because a lot of people that are investing in that type of toy Because, I mean, it's not a necessity.
00:32:18
Brenden
Yeah.
00:32:19
BEN DELLARIA
It's not something that has to get you to work. It's it's strictly a want, not a need. um They're going to put some money into it. They're going to take care of it in probably better ways than most people

Importance of Quality Parts

00:32:32
BEN DELLARIA
that own cars. Do you run into customers that are cheap and like you know want to buy Amazon parts and things like that?
00:32:40
Brenden
Not really. a lot of them, because they're spending 30 to $40,000 on these things.
00:32:41
BEN DELLARIA
Yeah.
00:32:45
Brenden
And you do get some customers that do put the Amazon crap on there, but most of people, they want genuine parts or they want the fueling S and S aftermarket parts that are high quality.
00:32:46
BEN DELLARIA
Yeah.
00:32:56
BEN DELLARIA
Yeah, the good stuff that is built for these bikes in particular, not the Chinese junk.
00:32:58
Brenden
Yeah. And people don't flinch. a Like when you put a set of handlebars, it could be $2,000 to put a set of handlebars on. And they're they're spending $800 for Carlini bars.
00:33:08
BEN DELLARIA
Jesus.
00:33:11
Brenden
You know, so they want the name brand and the best quality. So...
00:33:15
BEN DELLARIA
That's insane.
00:33:16
Brenden
Dude, there's people that spend so much money on these motorcycles. And I've been to people's houses that they got a full shop. They got snap-on toolboxes, lifts, painted floors, the whole nine yards. And they don't know even know how to pull a drain plug.
00:33:28
BEN DELLARIA
I am.
00:33:28
Brenden
So they call me up and I go over there and I go in there.
00:33:29
BEN DELLARIA
I don't. So what's the,
00:33:31
Brenden
I'm like, I got everything.
00:33:32
BEN DELLARIA
like, why, why have the tools? Like it's all for show just to have a fancy looking garage.
00:33:35
Brenden
It's all for show. Yeah.
00:33:39
BEN DELLARIA
That's insane, man. The things that I would be able to do with stupid money like that. So many toys at that point, you had said something before and I meant to ask you, I meant to write it down and I forgot, but the, um, Oh, we were talking about, you know, you know, people using, know,
00:33:44
Brenden
Yeah.
00:33:57
BEN DELLARIA
junk stuff so is it is it that difficult so you were saying you had to like order certain tires is there not a major place around you for you to just go and pick up the things you need so you can ah like repair do do basic repairs outside of like custom aftermarket stuff
00:34:13
Brenden
not Not really. um There's parts and limited drag specialties in Western Power Sport. They're the big major leaders of distributor here.
00:34:25
BEN DELLARIA
okay
00:34:26
Brenden
Their closest warehouse is in Nevada for me.
00:34:28
BEN DELLARIA
All right.
00:34:29
Brenden
And then Western Power Sports is up in Idaho. But usually when I order some, it comes the next day.
00:34:35
BEN DELLARIA
Okay. So if you're needing O2 sensors or injectors or things of that nature, you can go get, you can have them pretty quick.
00:34:35
Brenden
So, but.
00:34:39
Brenden
Yeah, and you can go to the dealer to order that around here, but our dealers don't play nice with us. So we get charged full retail, um but a lot of the aftermarkets
00:34:47
BEN DELLARIA
Oh, wow. Oh, I'm glad you said that. I don't mean to cut you off, but I'm glad you said that. Go ahead.
00:34:53
Brenden
Okay.
00:34:53
BEN DELLARIA
Okay.
00:34:53
Brenden
And then the, um, all the, lot of the aftermarket shops, cause I've worked with all these guys that own them now, you know, we all know each other and everything.
00:34:59
BEN DELLARIA
Yeah.
00:35:00
Brenden
And, um, they help us out. If we need something real quick and they have in stock and they don't need it for, to fix a bike that's in their shop, they will sell it to you. Um, they give you a discount and everything.
00:35:11
BEN DELLARIA
I got you.
00:35:11
Brenden
So, but majority how I run it is just, I want to have everything already ordered and at my house, you know?
00:35:19
BEN DELLARIA
Yeah.
00:35:19
Brenden
So when I go to out to the work on the bike, everything's set up.
00:35:23
BEN DELLARIA
Yeah. Because, I mean, the only thing you really want to go out there to do is to diagnose if you have to.
00:35:27
Brenden
Yeah. And 90% of these bikes aren't the peer person's daily driver. So don't they don't mind if it sits for say two, three days before it gets fixed.
00:35:37
BEN DELLARIA
Yeah, because it's a toy and most of it most people don't take their toy out every single day.
00:35:40
Brenden
Yep.
00:35:41
BEN DELLARIA
Yeah. So how do you โ€“ I think you have mentioned before like what do you how do you write your estimates and do things like that? Do you guys have labor book times? Do you have a way to access this stuff or is it just a a whim and a guess?
00:35:55
Brenden
Um, it's, we have labor books and everything, so we have the codes, you know, but everybody charges different around here.
00:35:58
BEN DELLARIA
Okay.
00:36:01
Brenden
Some people take the labor code and do it by 1.5 and, you know, um, and I follow all the basics, like all the aftermarket shops around me, we all stick with the same labor rate.
00:36:12
Brenden
So we're not competing too bad with each other.
00:36:12
BEN DELLARIA
okay
00:36:14
Brenden
Cause we're still wanting to undercut the dealer, but also be able to all compete together with each other.
00:36:19
BEN DELLARIA
who And you're talking about the dollar amount that you charge per hour.
00:36:22
Brenden
Correct labor rate.
00:36:24
BEN DELLARIA
Okay. So, and do you mind telling us what that is? 125. one twenty five Okay. And then, so, but on the bike, if it's, you know, for us, you know, a water pump is X on whatever type of car that they, they have that type of thing for the, like for you to access that software.
00:36:38
Brenden
Yeah, like 0.4 for rear brakes, an hour and a half for clutch replacement, handlebars, 10 hours, cam replacement, 11.5.
00:36:50
BEN DELLARIA
10, what did you say? 10 hours?
00:36:52
Brenden
Yeah, to replace handlebars. Because you have to pull all the wiring, internal the handlebars, have to do all your ABS lines.
00:36:58
BEN DELLARIA
geez.
00:36:58
Brenden
um it It's a pretty, in your clutch cable brake line. So it's, but I can, you do it for a long enough time. Maybe you can do in like four hours. So.
00:37:06
BEN DELLARIA
Oh yeah, of course. That's anybody, you know, any mechanic, you're obviously killing the book time, but and that's the same thing. Like most of us aren't even realizing that all that stuff is integrated into the handlebars like that.
00:37:17
BEN DELLARIA
That's insane. 10 hours.
00:37:18
Brenden
Yeah. And then you got, you to think you got all those fair, you got your fairing, you got to pull off.
00:37:19
BEN DELLARIA
10 hours.
00:37:21
Brenden
But in 2014, they made it nice. Harley actually finally figured out. You can have it all at once. You pull your four bolts out, a couple other pieces and you pop the whole piece off the front and they're, yeah, your radio stays in and all your wiring.
00:37:31
BEN DELLARIA
For the Farron. Oh, okay. Yeah, yeah. And unplug the wiring instead of having to re-pull everything out.
00:37:39
Brenden
Yeah.
00:37:40
BEN DELLARIA
ah the um so But outside of that, when you started going mobile, obviously you you've been in that industry, so you knew. Is it a separate software to be able to do that stuff?
00:37:53
Brenden
Yes.
00:37:54
BEN DELLARIA
So like for us, it's like all data Mitchell, that's what's there. So what is the software call that you have to pay for it in order to have, I guess, wiring diagrams and labor times and stuff?
00:38:05
Brenden
Off the top my head i don't what called anymore.
00:38:07
BEN DELLARIA
Oh, okay.
00:38:07
Brenden
i just have it saved on my computer. You know, I would have to look it up real quick.
00:38:10
BEN DELLARIA
ah ah
00:38:12
Brenden
But it's pretty easy to find that stuff. But there is a lot of stuff like all the newer bikes. Harley will not release that or Indian won't release those times. um
00:38:20
BEN DELLARIA
okay
00:38:21
Brenden
So it's, but really I'm not touching anything that's under warranty unless I'm doing servicers or tires.
00:38:25
BEN DELLARIA
Yeah.
00:38:26
Brenden
Cause if it's, they got two year warranties now. So anything, maybe they'll have me diagnosis. So when they do take it to dealer, they're not getting screwed around.
00:38:34
BEN DELLARIA
Okay.
00:38:34
Brenden
um But yeah, most of the time they just take it right to the dealer.
00:38:38
BEN DELLARIA
So they don't, so there's not a one, like one-stop guy that has everything in it for you.
00:38:45
Brenden
No, it doesn't. um Even like I just signed up for Techmetric or whatever.
00:38:47
BEN DELLARIA
Okay.
00:38:51
BEN DELLARIA
Uh-huh.
00:38:51
Brenden
Um, and even in there, it's going to be, it's gonna be harder for me to set up all the stuff in the backend. Um, but I do like their, yeah, but I mean, I'm hoping that they'll see.
00:38:57
BEN DELLARIA
Yeah, you have to do custom vehicles all the time.
00:39:02
Brenden
And if I talk to a more, be able to like, Hey, if I type this bin number in, you should pull up the model, you know, cause it's all in the bin number. So, and I'm sure they could type in the code and like rewrite something to help integrate it.
00:39:09
BEN DELLARIA
Yeah.
00:39:14
BEN DELLARIA
I'm sure they will.
00:39:14
Brenden
But
00:39:15
BEN DELLARIA
There's a lot of people. That's ah the one thing I like about with TechMetric is they take all of our consideration, all the stuff that we offer, you know, say to them into consideration.
00:39:25
BEN DELLARIA
to change things. Cause I mean, it's just a VIN decoder at that point. So that would be kind of neat if they do that.
00:39:29
Brenden
Yeah.
00:39:30
BEN DELLARIA
Cause I know there's a couple of guys in the group that have asked about it. Um, the long, long haul guy, I think he does a lot of heavy duty work. Um, so, uh, he's been wanting to have, you know, something like that as well.
00:39:43
BEN DELLARIA
So he's still using whatever he's using, but, but then man, that's gotta be,
00:39:50
BEN DELLARIA
How do you handle that then if you're dealing with, so like ah if we're dealing with like a short to ground, we're going to looking at a wiring diagram to see where connectors are located and then be able to see the pinouts of it. And then the wire colors all the way from this connector to the the tail lights or whatever. You can't access things like that.
00:40:13
Brenden
um There's wire diagrams. You got the integrated wire diagrams that you can see which way the voltage is flowing and stuff like that.
00:40:19
BEN DELLARIA
um But that's all, is it separate for every type of thing? Or is that or is that the software that, like for us, it's all data. has every car in there.
00:40:27
Brenden
Yeah, it has it in there.
00:40:27
BEN DELLARIA
Like, okay, so.
00:40:28
Brenden
So it's all, you know your pens and everything and where it's located, it tells you where it's located underneath the C, underneath the right floorboard, you know, so like that.
00:40:37
BEN DELLARIA
Okay.
00:40:38
Brenden
And it got some pen out numbers.
00:40:41
BEN DELLARIA
for So the aftermarket world has access to stuff just like we do and can, yeah.
00:40:45
Brenden
Yeah, except for new stuff when it comes down to it.
00:40:48
BEN DELLARIA
That's so crazy though. I mean, cause you get new stuff with us. I mean, it's, it's there, I guess that's that whole crap they're dealing with now with the whole right to repair act and everything else, which I kind of, I stay away from because I don't like all that political stuff, but.
00:40:56
Brenden
Yeah.
00:41:01
BEN DELLARIA
a
00:41:01
Brenden
The nice thing with Harley though, they don't change stuff very often. It takes them a long time before they change.
00:41:05
BEN DELLARIA
Okay.
00:41:07
Brenden
So if you got say a wire diagram for 2019, it's still going to go all the way up to 2022.
00:41:09
BEN DELLARIA
Really?
00:41:13
BEN DELLARIA
Really?
00:41:13
Brenden
They don't really mess around with like new, um now the new bikes do, but the older bikes, I mean, you could, you from like 2000 to 2007, you can have the same wire diagram book and it's all good for all the models.
00:41:27
BEN DELLARIA
Man, that's insane because that's the tiring part with the cars is that everything is different all the time.
00:41:27
Brenden
So.
00:41:34
BEN DELLARIA
And no matter what you do, you have to recheck it because you'd never know if they decided to get a hair up their ass and move some pins. I remember, i don't know what kind of car this was, but Typically, if you go to a salvage yard, this was a used car lot that when I first started running this, it was used car lot that used me a lot. And I used to do a lot of engines for them because I needed to make some money.
00:42:00
BEN DELLARIA
And they had a shop, meaning they had a lift, so it was easy to do. And I did an engine swap for them, and... Didn't think anything of it because the ah you just unplugged the harness, pull it out of the way, drop the engine out, stick it back in, plug it in.
00:42:15
BEN DELLARIA
Damn thing would barely run. And it was because the harness was slightly different from the one model year to the next. And i only found it by doing some searches on Identifix to look in the forum like what the

Complexities in Motorcycle Diagnostics

00:42:28
BEN DELLARIA
hell is going on. And someone had mentioned that in these X amount of years you had to swap the harness. So now I got an engine I just put in.
00:42:36
BEN DELLARIA
and Now I have to go to the old one, rip that whole harness off and put the original harness back in the car. Or vice versa. I don't remember how I just started saying that. But either way, the harness was wrong. Oh, from the engine that came in, that's what it was. The engine that came in, I unplugged it from the firewall and then plugged it back in the firewall. That was the easy way.
00:42:54
BEN DELLARIA
I should have taken it off the engine and flipped it out of the way. And I didn't do that. I was like, well, this is what all data says. You unplug it here, drop it out, move it. Well, this harness is already on and this is the engine they're using. So we stick it in and it doesn't run. know, it runs like crap.
00:43:09
Brenden
Yeah.
00:43:09
BEN DELLARIA
So it was all because there was a couple of pins in certain harnesses that were now in different positions just from one model a year to the next. And the car is not different. The engine is the same exact engine.
00:43:21
BEN DELLARIA
It's just how they put it in the connectors. And um why, why are we doing these dumb little things like this? And, and that's, and you know, this is one of the things that the consumers don't see. They don't realize in the background is that,
00:43:36
BEN DELLARIA
That's the complexity and stupidity that we have to deal with on a daily basis. So when all these people are like complaining on how expensive it is to run or to to get your car fixed, it's not our prop it's not our fault. i don't want to have to charge you as much as I have to charge you.
00:43:52
BEN DELLARIA
But I have to. If we want to be in business and we want to be a successful business and not go out ah go out of business, this is what has to happen and this is how much we have to charge you.
00:44:02
BEN DELLARIA
And that's always going to be the argument, especially with the way that most consumers see things and don't understand how complex vehicles are in today's world. And that's always going to be the argument because they're always going to think that we're a thief and we're doing it on purpose And it's not, there's not that many thieves in the world.
00:44:20
BEN DELLARIA
We're not getting into the automotive world saying, Oh, I want to be a thief today.
00:44:23
Brenden
Yeah.
00:44:23
BEN DELLARIA
So I'm going to be a mechanic. Like use your brain people, but it has to cost that because having access to that, we've talked about it so much that software alone for me is almost a thousand dollars a month just in my, my cost and expense with tech metric at three 98 and, um,
00:44:42
BEN DELLARIA
and So that's 400 bucks. All data is 200. That's 600. Identifix is 200. That's 800. QuickBooks is a hundred and change. And there's something else in there that I can't think of off the top of my head, but that's $940 $950 right there just in softwares to run the company and have the information so I could fix your car. Not not even counting all the freaking crazy tools that we have to have.
00:45:09
Brenden
Oh, yeah.
00:45:09
BEN DELLARIA
And it changes all the time. i would suspect your tool your toolbox changes, but you already have certain specialty tools that work all the time. We have to always constantly get different specialty tools every time they want to make something new and improved for some dumb car.
00:45:27
Brenden
Yeah, every year they come out with new specialty tools that you always need to fix the new ones, but.
00:45:32
BEN DELLARIA
Okay.
00:45:32
Brenden
With your engine and your transmission specialty tools, it's such a long run that it's it's great to have. Once you buy them, they're good for a long time.
00:45:41
BEN DELLARIA
Long time.
00:45:41
Brenden
um Wheel bearings, pullers, those are constantly getting beat up.
00:45:42
BEN DELLARIA
Yeah.
00:45:46
BEN DELLARIA
Oh yeah. Yeah.
00:45:47
Brenden
But
00:45:47
BEN DELLARIA
The, the, the gear or the, the giant bolt on a, on a puller and stuff, you know, Typical wear and tear.
00:45:54
Brenden
yeah.
00:45:55
BEN DELLARIA
But we're talking, you know, like, a what is it? Most, you know Nissan decides I'm going to make my oil filter this way and you need ah a nice different socket for this one. And then another year goes by and they they want to do something different and then you need a different socket for it. It's like, come on, man. Like, stop doing these childish things to make our our day harder. Because in the end, that's exactly what the the customer is getting pissed off at.
00:46:22
Brenden
Yeah, when it comes to, we haven't changed our oil filter in, God, 30 years.
00:46:23
BEN DELLARIA
I guess...
00:46:28
BEN DELLARIA
yeah it's the same one.
00:46:29
Brenden
Yeah. I mean, the Pan Americas are different and the Sportster S's, but that's just one different size, you know, so we don't have to deal with any of that.
00:46:30
BEN DELLARIA
you know
00:46:37
BEN DELLARIA
What about the fluid side? like For us, we have to constantly deal with... the ever-changing fluid, even with like, let's just say a Chrysler in general, you have some Chryslers that the transmission will take X fluid. And then you have other ones that take this specialty fluid.
00:46:55
BEN DELLARIA
And if you, if you don't use it, you're going to have a problem. I think Eric O talked about it recently. Back in the day, you had to have, you know, maybe two oils, some training fluid and some coolant.
00:47:07
BEN DELLARIA
And now you have to have if you want to stock the fluids, you have to have like 15 to 20 different fluids on your shelf in order to stay compliant with some of these cars. Some multi stuff works, but not a lot. You could really do some damage to some transmissions with some of these new cars today. I suspect you may not have that type of issue.
00:47:27
Brenden
Don't, we don't have that issue. We got our, we got our AMSOIL, Redline, Harley synthetic. You could run it in all three cavities. So you can, we got to have coolant because some of the bikes are liquid cooled, but other than that, it's just one type of oil, maybe two that you need.
00:47:46
Brenden
You know, I always get the fight of everybody wants AMSOIL or Schaefer's or Redline, but other than that, you just,
00:47:52
BEN DELLARIA
Hmm. Yeah, it's the second time I've ever heard of Schaeffers or Sheffield or something like that.
00:47:57
Brenden
Yeah, Schaefer's, I don't like running it, but some people do.
00:48:01
BEN DELLARIA
I've never heard, ah i think it's the same one that I'm talking about. I've never heard of it before, but I had one customer a while back that he worked as a sales rep for them and he had a ton of it left over and that he wanted to use in an oil change once. And I was like, yeah, sure, whatever. I'll use it for you. I don't care. I'll just leave mine.
00:48:21
BEN DELLARIA
that stuff came out so dark. The tint that's on it is like almost as bad as that Royal purple. And like, you can't even tell if there's like dipstick. Did you change the oil? Like, you know, it's so disgusting.
00:48:30
Brenden
Yeah, exactly.
00:48:32
BEN DELLARIA
Look, and it stinks. But some guys, when I had posted that video on YouTube, some guys were like oh yeah, that's a really good company. um'm I ain't never heard of them. Never in 20 something years. I've ever heard of them. And a lot of people here, like the Amsoil dealer always tries to get with me and he went, Oh, you you should stock this. i'm like, no one's buying that oil change, man.
00:48:51
BEN DELLARIA
Nobody cares about that oil change unless it's a ah a very nice exotic car. And those people that are buying those oil changes are not calling the mobile mechanic to do that oil change on an Audi or a Porsche or a Lamborghini, at least not in my area. Those people are going back to the dealer. Those doctors that are in my town and lawyers, they go back to the dealerships in Gainesville or Orlando to do all those things because I'm not doing it and I'm not stocking that oil. you You're crazy.
00:49:19
Brenden
Yeah, really it's two two, three different oil filters and got cases of one type oil and the red line transmission fluid and that's all I carry.
00:49:28
BEN DELLARIA
Jeez. See, and that's, I'm dealing with that now on, on stocking filters because I want to stock more stuff. And I've been talking about stocking filters for a long time, but They change too much. So compared to a shop where they have a ton of like wall space to be able to keep filters, they can have filters on the wall. I don't have that option. So keeping oil filters, trying to I've been trying to narrow it down to a certain amount of certain numbers that work across the board on your most typical cars.
00:50:01
BEN DELLARIA
but it just seems to never really work that way for me to be able to keep, and ah to have only a certain amount in stock all the time. Wiper blades are easy. The air filter is the same thing. It got a little bit out of hand.
00:50:13
BEN DELLARIA
Cabin filters might work out. I might be able to stock those, but still like it's a lot of inventory to have versus the bike world. It seems like you, you're just saying, yeah you got a couple of filters like good gracious. I wish it was that simple.
00:50:28
Brenden
Yeah, and with air filters, most people have the cane in rechargeable because everybody has different air filters on their bikes.
00:50:33
BEN DELLARIA
Yeah.
00:50:34
Brenden
um So it's been so nice with that. They got a cane in on it. It's good to clean. and That makes it simple.
00:50:40
BEN DELLARIA
Yeah.

Impact of Mobile Services on Biking Community

00:50:41
BEN DELLARIA
So going mobile like this, it's obviously it's, it's been working out. How long have you been fully full? How long you've been full-time mobile now?
00:50:51
BEN DELLARIA
Just over two years, almost two years.
00:50:52
Brenden
Yeah, almost two years now.
00:50:54
BEN DELLARIA
And then, but what made you, what made you want to come into our group with the car world and everything?
00:51:01
Brenden
Well, really, i I was searching to how to set up a truck. I was just Googling motorcycle mechanic and man, there's like, I found one or two around and they all run sprinter vans.
00:51:10
BEN DELLARIA
Yeah.
00:51:12
Brenden
But then i seen your videos and everything. And then I really joined your guys' group to see if get traction to find some people, because you never know if there's lurkers in the back that are doing this.
00:51:20
BEN DELLARIA
Yeah.
00:51:23
Brenden
And that's why I joined. And then just hearing your guys' stories, and it's it it relates the same way. It's just different.
00:51:29
BEN DELLARIA
Yeah. Different product.
00:51:31
Brenden
different like yeah product that we're working on, but exactly the same things and just learning the different tricks and like programs that you guys use for your accounting and so shop management pretty much.
00:51:42
BEN DELLARIA
Yeah.
00:51:43
Brenden
And that's why I really joined.
00:51:45
BEN DELLARIA
But it gives that whole gives that whole different perspective like I was talking about in the beginning that getting to see someone that is out there doing this in something completely different than what most other people are doing is kind of neat. Because most of the guys that like I've seen that are doing the bike stuff, it's at their house. It's at it's in their own it's in their own personal garage. And mostly it's the dirt bike stuff. That's what I really pay attention to.
00:52:09
BEN DELLARIA
and Watching these guys rebuild these bikes at home as their job, getting client drop-offs. Is there... is there a reason? So here I'm not allowed to have a shop at my house.
00:52:21
BEN DELLARIA
Would you be allowed to do this at home?
00:52:23
Brenden
if I had a commercial property next to me.
00:52:25
BEN DELLARIA
Okay. So you still have a regulation on not being able to have a business at your house, even though it's not. So like auto repair is specifically zoned, uh, industrial or before here there, I'm going to assume they still have the same regulations for it.
00:52:41
Brenden
Yes. Yeah. So you have to have it zoned correctly to have a shop.
00:52:42
BEN DELLARIA
Okay. Okay.
00:52:44
Brenden
And I i remember you were talking about on a different podcast, like people don't want shops in there.
00:52:50
BEN DELLARIA
um but some Yeah, most of them. Yeah. Well, in like this area, our in my section of this neighborhood, the smaller properties, we only have a quarter acre here.
00:52:54
Brenden
Yeah.
00:52:59
BEN DELLARIA
If I put a building out back, it's going to tower over my house and it's going to look stupid.
00:53:03
Brenden
Yeah.
00:53:05
BEN DELLARIA
Some people are not going to mind it, but other people are probably going to complain about the noise. And then I'm going to get a complaint and I don't want to have the city up my butt because I'm doing auto repair. deeper in the neighborhood, everybody and their mother has a building. So it's not out of the norm to have that or to see multiple cars there because the owner has those cars. So there's no reason for the city to go asking questions and they get away with it.
00:53:28
BEN DELLARIA
And they're doing that. It kind of pisses me off because it's like, if I'm doing it the right way, why can't you do it the right way? Well, most of them are retirees or just doing it for an extra buck, but still like,
00:53:44
BEN DELLARIA
it's that competition. It's, it still falls into like the cheap mobile guys. We just saw another post earlier where a guy was like, what is wrong with this town? This guy's offering $30 break jobs for the front and then the rear.
00:53:56
BEN DELLARIA
It's like, what kind of crackhead stuff is this going on?
00:53:59
Brenden
Yeah.
00:53:59
BEN DELLARIA
You know, it's almost the same thing, but like, you know, how far do I push it?
00:53:59
Brenden
Yeah.
00:54:04
BEN DELLARIA
Because like my father-in-law, he's got a shop at his house. He does work at his house for his neighbors and stuff like that. But you know, God forbid a car falls off that lift and something happens at one of these non, you know, regulated home shops and someone's going to be in trouble.
00:54:22
BEN DELLARIA
Like, and someone's not going to get their car back.
00:54:22
Brenden
yeah and Yeah, and a lot of time why I don't open a shop is because I don't want 9 to 6 again.
00:54:29
BEN DELLARIA
Yeah, that's my only, that's my only gripe right now is that same thing or outside the fact that I can't do anything close to my house, but.
00:54:30
Brenden
You know that.
00:54:36
BEN DELLARIA
I don't want to drive. i don't want deal with the traffic in the morning. If I got to be at a shop at eight o'clock, I do not want to drive for 35 minutes, 40 minutes to get there every single day. And then the same thing on the way home. I like getting home at two o'clock.
00:54:48
BEN DELLARIA
It's really freaking enjoyable to get home at two o'clock and jump in the pool if I want or sit on the recliner and go to sleep.
00:54:52
Brenden
Yeah.
00:54:54
BEN DELLARIA
You know, am I losing a certain dollar amount? Yes. Am I not being able to do every aspect of a repair for a customer? Yes. but it's my business and my choice. And I think that I am helping more customers that can't get to the shop or don't want to get to the shop in a better way, especially the elderly or, you know, handicapped or, uh, you know, single moms are not even single moms, just moms that are home with four kids or three kids. And they don't want to have to go sit in a shop for four hours.
00:55:26
BEN DELLARIA
That part is nice for those types of customers versus, you know, having a ah brick and mortar location. You know, it didn't stop anybody from the years before, but in just in today's world, it's just nice to build able to offer it.
00:55:41
Brenden
Yeah. When most people take their bikes to like the dealership or aftermarket shops, they have to find a ride back or find a trailer to take it up there.
00:55:47
BEN DELLARIA
Yeah.
00:55:48
Brenden
And so a lot of people, when they're at work, they love it because and then they can come home. They don't have to worry about anything. They jump on the bike and go ride for a couple hours instead of having to get it to the shop before it closes and all that stuff.
00:55:56
BEN DELLARIA
Yeah.
00:56:01
Brenden
So it's been nice doing the mobile stuff on that side, just helping out the customer.
00:56:02
BEN DELLARIA
Yeah.
00:56:07
BEN DELLARIA
It keeps you busy because when more and more people see it, realize it and see the setup, you'll get busier and busier as time goes on, which I'm i'm assuming happened with you because you're, you're still doing it after two years. Whereas, you know most of these guys that do it and they do it the wrong way, they're, they're back at a shop or they're, you know,
00:56:26
BEN DELLARIA
going off and doing something else because like, oh, it didn't work. Well, I mean, what'd you do wrong? Because it works for everybody if you just do it the right way. Even the crackheads is making money. Yeah.
00:56:35
Brenden
Yeah. And it's nice. um I don't know if I'd ever go back to a shop just because of how convenient it is to when I want to take off time, I take off time.
00:56:46
BEN DELLARIA
Yeah.
00:56:47
Brenden
And then I know what helps a lot is that there's a couple of motorcycle riding Facebook groups around here.
00:56:47
BEN DELLARIA
Yeah.
00:56:52
Brenden
And all it took was one post from a guy that took a picture of me working on his bike. And I started getting calls from clear down south, like 80 miles away. Hey, can you come out here? And I'm like, oh, 80 miles is too far out of my territory.
00:57:06
BEN DELLARIA
Yeah.
00:57:06
Brenden
You know, but if they bring it up closer to me within my territory that I, because I do about 50 mile radius, we'll do it in a parking lot somewhere or dude's house that they ride with so they can bring it up this way.
00:57:12
BEN DELLARIA
okay
00:57:18
Brenden
And I've had a lot of people do that. And it's been nice with just the biker community. Once one person gives a good review, bam.
00:57:25
BEN DELLARIA
They all do. Yeah.
00:57:26
Brenden
Yeah, so that's pretty nice.
00:57:26
BEN DELLARIA
Yeah. That word of mouth seems a little bit more tight knit, especially when it comes to something like that, that is
00:57:32
Brenden
Yeah.
00:57:34
BEN DELLARIA
It's not just, oh, I got my car fixed. It's, hey, man, this guy takes care of my my fun, my my pride, my the things that I've worked so hard to own as as a toy. People just yeah it's it's just, it's different.
00:57:47
BEN DELLARIA
It's a different psychology. It's a different way of looking at things.
00:57:49
Brenden
Yeah. And you can't scratch nothing. You know, like that's one thing. You got to be so careful about fingerprints, scratching, or even like using ball allens.
00:57:54
BEN DELLARIA
Yeah. the
00:57:59
Brenden
You can't use them because they're gall up the but the head of that allen, you know.
00:58:02
BEN DELLARIA
Yeah.
00:58:03
Brenden
So you got to be so careful. And people watch their bikes like no other. Like they will notice a speck of dust on it. So it's crazy.
00:58:11
BEN DELLARIA
he can't have that around here. I got a neighbor down the road, three or four doors down. He's got a bike and we live on dirt roads. So I'm like, dude, like he's like, yeah, every day I have to clean.
00:58:23
BEN DELLARIA
Every time I take it out, I have to get home and clean it off because of all the the white ah dust from our roads here. It's disgusting. My truck's always a mess. There's no point of, I clean it because I have to, but there's It's almost no point because it's it's just the worst thing in the world.
00:58:39
BEN DELLARIA
But yeah, I can imagine when I had my bike and driving on these roads, I was always in the garage wiping it down. Because even if it's in the garage, it doesn't matter. Open the garage once and then all of the dust from the road settles on it.
00:58:48
Brenden
Okay.
00:58:51
BEN DELLARIA
And the chrome on it was so nice and it was this bright like you know cherry red. it was It was a nice bike. But I can only imagine how people that are way more anal than me would be able to handle it.
00:59:05
BEN DELLARIA
my ah My father-in-law builds and rides his own bikes. He you know builds old old school Harleys and choppers, hardtails and things like that.
00:59:15
BEN DELLARIA
um Because that's just the era he was in. you know old Old school biker, you know completely tattooed and covered. um you know just And those bikes are they're really nice bikes, but they sit there.
00:59:28
BEN DELLARIA
and Because he lives deeper in the neighborhood. So getting those out onto the roads is really difficult and the potholes, or if it rains like this time of the year, good luck trying to get back home with some of the way these roads are, cause they can wash out pretty good.
00:59:44
BEN DELLARIA
And like, you can get cars stuck on them. So i'm like, he's kind of stuck on where he's at, but you know, he can't take out classics and, you know, race cars or anything like that because of that stuff.
00:59:48
Brenden
Oh, wow.
00:59:53
BEN DELLARIA
But. The, um, excuse me guys. Sorry. My throat still killing me. It's a freaking month later, but, um, so I figure forgot what i was going to ask you.
01:00:06
BEN DELLARIA
And I started coughing pretty heavily. in Is there anything you would, um, anything you would change about your setup? Do you think about making it different to make your life easier?
01:00:16
Brenden
Um... different toolboxes because my box truck destroys toolboxes just bouncing up and down.
01:00:21
BEN DELLARIA
Bouncing everywhere. Yeah.
01:00:23
Brenden
um that's probably my biggest thing. always, I'm always looking at is ah figuring out a way to hold the tools better so they don't destroy everything, but pretty much I've done it for so long.
01:00:34
BEN DELLARIA
Same here.
01:00:35
Brenden
I know where my tools need to be, where are stuff's located in it and not a whole lot different.
01:00:41
BEN DELLARIA
Oh my gosh.
01:00:42
Brenden
Um, I would probably be maybe do a sprinter van next time instead of a step side.
01:00:47
BEN DELLARIA
Okay.
01:00:47
Brenden
just because of the gas prices now um when it comes down to it.
01:00:51
BEN DELLARIA
Have you thought about So why did you go with that versus a trailer being able to like, let's say you had a ramp trailer and you rolled the bike up into there and like you get an eight and a half foot wide trailer.
01:01:06
BEN DELLARIA
So, and you can get one that's pretty long. You can get something, you know, 16, 18 foot long, having your tools at the back end. Like you see some of these guys, like just as in a,
01:01:19
BEN DELLARIA
ah like your typical car hauler, but not that big. And just having a ah a typical bike lift at the back that you can roll it right up onto and lift it up, close the door, have air conditioning and things like that.
01:01:33
Brenden
Yeah.
01:01:33
BEN DELLARIA
Is that ah like a thought process?
01:01:33
Brenden
the um
01:01:34
BEN DELLARIA
Or that would have been mine at least.
01:01:36
Brenden
Where I'm at right now, it's hard to get, like, if you have a long trailer and a long truck, just to the area that you take up in the person's front driveway and everything, it just, it's not feasible in my opinion.
01:01:48
BEN DELLARIA
Okay. That's what, so yeah, I get it.
01:01:51
Brenden
But if I had to,
01:01:52
BEN DELLARIA
Some areas I go to and I'm, I'm covering somebody else's driveway, but I never, I've never had a problem with it. Or if it is, I'll just, Hey, let me know if I need to move for you and we'll move out of the way.
01:02:01
Brenden
Yeah, and I would have to get a tall trailer, one of those tall boys, because the lift, it raises up four and a half feet, and then you got your bike on top of that, and they put ape hangers on it.
01:02:04
BEN DELLARIA
Okay. Okay.
01:02:10
Brenden
You need a pretty tall roof on a trailer, and that's why i just didn't go with that route with a trailer.

Challenges of Mobile Mechanic Workspaces

01:02:15
Brenden
um Really, just some of these houses are so close together that you can't and get. Like even on a big box truck, I've taken in some of these apartments that have garages underneath, and I'm filling up the whole parking lot pretty much.
01:02:27
BEN DELLARIA
Yeah. And you can't get, you saw, you said yours is for four foot wide, your lift.
01:02:34
Brenden
yeah
01:02:34
BEN DELLARIA
Wow. I guess I never, I don't know. I've only seen lifts that are, you know, this big, whatever, like,
01:02:41
Brenden
yeah but then also got i got side plates so i can work on trikes so then i got side plates you can put on that so you're sitting i mean five six feet wide always don't know 150 pounds
01:02:45
BEN DELLARIA
okay.
01:02:50
BEN DELLARIA
So how heavy is this thing and how hard is it to get out of your truck?
01:02:57
BEN DELLARIA
Oh, okay. so it's not so bad.
01:02:58
Brenden
and it has wheels on the front, you know? So like you just pick up the back end, slide it onto the ramp, lower it down and then push it. It's not hard.
01:03:05
BEN DELLARIA
ah okay. It's not hard.
01:03:06
Brenden
It's
01:03:06
BEN DELLARIA
Because I'm envisioning... Okay, I guess i'm in I'll have to wait for the pictures because I'm envisioning a much different lift in my head.
01:03:14
Brenden
yeah, a, it's a handy lift that I got cause they have the best quality out there.
01:03:17
BEN DELLARIA
Okay. Yeah, i want to see what that looks like because...
01:03:18
Brenden
Um, but I'll definitely send you pictures and of all that good stuff. Um,
01:03:22
BEN DELLARIA
Yeah, because that would be like the whole, like if someone wants to do this in the motorcycle way, like but like you said, there's not many people out there that are setting it up or showing a setup like that. I think maybe I've seen, like you said, maybe three or four on online just like when I was actually looking for stuff and not much popped up at all. Like there's there's such a ah whole world that's untapped there โ€“ I think could be really filled up if they do it the right way and keep doing it or doing it at least your way to, you know, just being able to get it in the air, being upfront with those customers and making sure that, ah you know, you get, and you can knock out two or three at a time because we do the same thing with cars. If you, we have customers where they've got two or three cars we got to work on on the same time.
01:04:11
BEN DELLARIA
Or if we go to you know an office building for an oil change, you know we can offer the whole office building oil changes for that morning or something like that. We could usually get you know three or four out of that same office building on that day that we're going there.
01:04:19
Brenden
Yes.
01:04:24
BEN DELLARIA
And you could set up another four or five jobs for the the following week out of you know inspections on those things.
01:04:33
Brenden
Yeah, that's that's the nice thing. Just and everybody has a buddy that rides with that. That's the biggest thing. Everybody has to have a buddy that rides and and then they go to the bar and then they talk.
01:04:38
BEN DELLARIA
Yeah.
01:04:42
Brenden
And so it's it's a good communication, you know, and then that's also a bad one, too. If you do something bad, it it spreads like wildfire.
01:04:52
BEN DELLARIA
i would ah I would assume in that world it could, yeah. I mean, in this world, i mean, if you you mess up, you mess up, but most people

Customer Relations and Reviews

01:04:58
BEN DELLARIA
don't. i I don't know if you saw the post I put or where you had found us at, but I i think I put it on TikTok and YouTube shorts.
01:05:06
BEN DELLARIA
There's a guy in the neighborhood here. i didn't even work on his car. I denied him... on the phone call because of how he was being. And he's like, right at the end when I said, listen, I'm, um I'm going to bow out on this and I'm going I'm going to send you to a shop.
01:05:22
BEN DELLARIA
He started immediately cussing me out and all this stuff. And he's like, i always see you on Facebook and everyone talks all great about you. And I'm going to give my two cents. Um, And he did. Like two days later, he he posted something on there about me and over 30 of my customers came to my aid in the group.
01:05:40
BEN DELLARIA
And was like, yeah, no, not true.
01:05:41
Brenden
Guys. brice
01:05:43
BEN DELLARIA
We have great experience with Ben and blah blah, blah, blah, blah. So like he tried real hard to tear us down and it didn't work. Like, And even on Google, just the only couple we have, I think, three one star reviews on there.
01:05:56
BEN DELLARIA
None of them are my customer. None of them ever did any work with us. It was because they don't like the way we run the company or the fact that we charge for parts or or any of those types of things.
01:06:09
BEN DELLARIA
You can't keep those types of people happy. And I guess you don't even really like you said, you you don't really have to deal with that as much. Like, do you get the cheap, cheap people every once in a while or no?
01:06:20
Brenden
I do. We get, ah you get those calls. People are shopping around. They want the cheapest deal. And if I'm bringing a service, it's not going to be a cheap service. Um, but you get those people that want to like, use the old tire and like, Hey, can you do my oil change?
01:06:30
BEN DELLARIA
No, not at all.
01:06:36
BEN DELLARIA
i't know
01:06:37
Brenden
And then when you get there, they're like, Hey, while you're here, do this. And I'm just like, no we're going have to add on to that deal.
01:06:44
BEN DELLARIA
Yeah, I hate those. I talk about that all the time in like my little short videos. Those are the customers to stay away from the one that's like, oh, could you just do this? Or, oh, could you just tell me what that light's on for?
01:06:55
BEN DELLARIA
yeah, for my diagnostic fee, I could. Like, you want me to put a scanner on it and pull the code?
01:06:58
Brenden
Yeah. and
01:07:00
BEN DELLARIA
That doesn't tell you anything. gotta figure out what's wrong with it.
01:07:05
Brenden
Yeah. and also you get the people that spend stupid money to, they have to have the nicest stuff on everything. Ridiculous.
01:07:13
BEN DELLARIA
Yeah.
01:07:15
Brenden
Ridiculous.
01:07:15
BEN DELLARIA
I don't get that that much, but, I mean, in your world, I guess you would with people that have, you know, $50,000 freaking motorcycle.
01:07:22
Brenden
Yeah, they they swap everything over because their buddy did something and it has to be better than the next one.
01:07:25
BEN DELLARIA
Yeah.
01:07:27
Brenden
And and they're just, it's it's like playing with the Joneses. You know, someone always has to have something better and better and they see something that's cool on Instagram.
01:07:30
BEN DELLARIA
Yeah. yeah
01:07:35
Brenden
It's like, bam, then you got like 90 people that want it.
01:07:37
BEN DELLARIA
Yeah.
01:07:38
Brenden
um
01:07:38
BEN DELLARIA
I mean, I get the lore of having cool shit. I like, I, I can't take the money with me. I'm going to buy cool stuff. That's what I want. If I want to have it, it's I'm going to buy it. But I couldn't see like my truck.
01:07:50
BEN DELLARIA
my truck was very expensive. I bought the truck for two reasons. One main or a couple of reasons tax write-off. And second, I wanted to be able to have something comfortable to work in or to drive when I work.
01:08:02
BEN DELLARIA
And if I want to go out of town and have a, like a trailer or something, I can have something very nice to travel with. But, If it was like a personal truck, would have never bought it.
01:08:13
BEN DELLARIA
I would have never spent that money on it. And I wouldn't see like I've been toying with the idea of like changing, like adding some speakers to it because I enjoy that speaker, you know, set up and stuff or maybe changing the exhaust or something like that to give it a little bit of a sound. And I'm like, I don't I don't even want to put the money into it for that.
01:08:31
BEN DELLARIA
Like, I just I don't see it as. I just, I don't see it as a good thing but for that, for that work truck. Cause I, I'm not going to be able to use it. I don't want it for those.
01:08:42
BEN DELLARIA
I don't know. It just, it it drives me nuts when I see that. But if I had like, when I had my dirt bike recently, i was buying all kinds of stuff for it. Like i was buying stupid.
01:08:52
Brenden
Anything that shiny.
01:08:53
BEN DELLARIA
Yeah. Anything just cool. for Oh my God, man, look at these grips. so I'm going to get these and I'm changing them out for no reason. And then I laid it down out front and rip my hamstring apart. And i'm like, yeah, babe, can you get my phone? I'm going take some pictures of this. Cause I'm going to die.
01:09:06
BEN DELLARIA
We got to get rid of this bike.
01:09:07
Brenden
yeah
01:09:10
BEN DELLARIA
But I went too big and I was like, Oh, i I going through, that's why like this room is set up the way it is. i was, you know, I want to read, I wanted to relive my childhood dirt bike days and have a two stroke again. And I and never had a two 50 growing up. It was always one 25s. And so I bought,
01:09:30
BEN DELLARIA
Uh, 2000, uh, Kawasaki KX two 50 beautiful bike. So freaking powerful. I love the way a two stroke sounds. I missed it, and but I went with a two 50 cause I'm a lot heavier.
01:09:41
BEN DELLARIA
I'm 200 pounds now versus as a kid, I'm a buck and a quarter wet, you know?
01:09:46
Brenden
Yeah.
01:09:46
BEN DELLARIA
And I'm glad I did it because it was good enough size for me, but it was big and it was powerful and it was heavy and it was nuts. Um, But I had just fixed it and i was goofing off out there riding and I'm like, you know, I didn't put my helmet on. Let me take this back to the house.
01:10:01
BEN DELLARIA
I'm good. I got it fixed. And then I pull up to the house. I'm like, let me do a donut. Why not?
01:10:05
Brenden
Yeah. Oh.

Personal Experiences and Preferences in Biking

01:10:07
BEN DELLARIA
The road out in front of my house is pretty rocky and I went to do a donut and that bike just went pop, pop, pop. And I did a split in the road.
01:10:13
Brenden
oh
01:10:14
BEN DELLARIA
The bike just laid down right there, you know, and I just let go of it. And I like just tumbled backwards and rolled onto my back. And I didn't think I heard and felt the pop, but I didn't feel like pain yet.
01:10:27
BEN DELLARIA
But I stood up. And my left leg was touching the ground and my right leg's just doing this number. And I'm like, I'm like, babe, something's wrong. One, my leg is really long right now. And she's like freaking, she wasn't moving. Cause she thought, you know, I'm like, I'm already standing up. I'm fine. I even crawled to the bike and shut it off.
01:10:45
BEN DELLARIA
I, so I tore my hamstring horribly bad.
01:10:48
Brenden
Ouch.
01:10:48
BEN DELLARIA
So in a day it was, my leg was black from my butt cheek down to my ankle. And that's when I realized like,
01:10:58
BEN DELLARIA
All right. I don't know how to not be a teenager anymore.
01:11:03
Brenden
Yeah.
01:11:03
BEN DELLARIA
It's time to get rid of that toy. And I'll just get toys with four wheels instead. Instead of that bike.
01:11:10
Brenden
Yeah, that's what my kids are in into. They're into four wheelers. So it's.
01:11:12
BEN DELLARIA
Yeah. I want a Banshee. Bad. I want a Banshee. Like the old school.
01:11:17
Brenden
They're still running the small ones, nineteen a 90 and a 200. So Polaris.
01:11:20
BEN DELLARIA
They're younger then, right?
01:11:21
Brenden
Yeah. Eight and 10.
01:11:22
BEN DELLARIA
Okay.
01:11:22
Brenden
So.
01:11:22
BEN DELLARIA
Yeah, you're still... get Yeah, they're still young. Man, mine are grown.
01:11:24
Brenden
Yeah.
01:11:25
BEN DELLARIA
Jeez, I feel old now. But I started young, so...
01:11:28
Brenden
I started late.
01:11:29
BEN DELLARIA
Okay.
01:11:29
Brenden
stuff
01:11:30
BEN DELLARIA
How old are you now?
01:11:31
Brenden
A 45. 45.
01:11:32
BEN DELLARIA
Okay. So you're my age, but still, yeah. Yeah. I don't, my, our youngest just graduated high school. And one is our son was, got married last year in April.
01:11:38
Brenden
Oh,
01:11:42
BEN DELLARIA
Um, and our daughter is getting married this year in December. That's expensive as hell. Um, and like i said, the youngest, he just graduated high school and you know, he's just doing his own thing, but it's nice because,
01:11:56
BEN DELLARIA
44 like with all the stuff we're doing online and everything, we can get our debt gone and then we can go live our time. Now we did the fun stuff with the kids, Disney world all the time because we live so close to it.
01:12:04
Brenden
oh yeah
01:12:08
BEN DELLARIA
That's all we did every month. We were in Disney world every week, you know, once a month and down there. And then once every like quarter we went and stayed for, you know, like three or four days, but we were always there.
01:12:20
BEN DELLARIA
That's just what we enjoyed doing when the kids were little. Now I don't know what my wife and I'll do, but we'll do something. want to travel. I want to get the hell out of here at sometimes, but that means I got to drive and i don't like driving.
01:12:32
Brenden
Yeah, you got a big state to drive across.
01:12:35
BEN DELLARIA
Well, left to right. It's not too quick or it's not too far. It's the, and I live so far North now. Like we just, last weekend we went back down to South Florida to see some of my family, four and a half hours it takes to get down there. And I don't want to do it.
01:12:50
Brenden
so wow.
01:12:50
BEN DELLARIA
I hate it. hate
01:12:51
Brenden
Yeah.
01:12:52
BEN DELLARIA
hate driving. It wasn't bad. I'll tell you that it was no accidents, no traffic both times. And we left Thursday at like five or six o'clock. I left at six o'clock because we got there, we got into the hotel at 1030 and I'm like, this is stupid. And then of course, you know, staying in a hotel, uh, like a nice, it's not a nice suite, but you know, my kids are older. I need space.
01:13:15
BEN DELLARIA
I'm we're not, I mean, I can't cram my 21 year old daughter and 18 year old son in the same bed anymore. when You know, When they were little ones in in Disney World, air mattresses were everywhere in the hotel. Who cares? So you walk in through one door and then there's two separate doors like timeshares, you know?
01:13:29
Brenden
Yeah.
01:13:29
BEN DELLARIA
So renting that was actually cheaper than two hotel rooms down there.
01:13:33
BEN DELLARIA
It was only like 500 bucks for the two nights. But they didn't tell you that it's a parking garage.
01:13:36
Brenden
Oh, nice.
01:13:40
BEN DELLARIA
So I've got a 2,500 truck that we drove down there. 2024 Silverado. And when I opened the window, the roof was right here. I could touch the ceiling of the car garage and there's nowhere else to park.
01:13:53
BEN DELLARIA
So I'm going through and I'm hitting my antennas and the roof are hitting the signs that say six foot eight. And I'm like,
01:14:00
Brenden
Wow.
01:14:01
BEN DELLARIA
I'm like, this was such a bad idea to come down here. This is why I need a travel trailer. I'm just going park it in front of my sister's house and plug in and be like, we're here and I'm not leaving for a couple of days. And then when I leave, that's it.
01:14:11
BEN DELLARIA
I get my own mattress and my own fun stuff. But anyway, it has nothing to do with our jobs and our podcast and our mobile world.
01:14:18
Brenden
Yeah.
01:14:19
Brenden
um One thing I did want to bring up is the winter times because people ask that all the time.
01:14:19
BEN DELLARIA
with
01:14:22
BEN DELLARIA
Yeah.
01:14:25
Brenden
um And it snows a lot up here. I mean, it snows good.
01:14:27
BEN DELLARIA
Okay. Yeah.
01:14:29
Brenden
um So most of the time customers have heated garages. And and that's that's one of the reasons I did get the with a lift gate so I can put the lift inside of a house because I can back it right up to the garage when it's open, pull it out and it's internal of the garage and the bike's right there.
01:14:46
BEN DELLARIA
Yeah, that's nice.
01:14:47
Brenden
And so that's how I deal with my winter. I mean, yeah, a lot of people aren't doing riding a lot, so you don't get a lot of drivability issues, but people like want to winterize it. That's when they do their major accessory upgrades, handlebars, exhausts, wheels, tires, new paint job, full paint swaps, ah upgrade radios.
01:15:00
BEN DELLARIA
Yeah.
01:15:04
Brenden
And so it's, that's one of the things people always ask, well, what do you do during the winter? So yeah.
01:15:09
BEN DELLARIA
Cheers. Well... What is it? So that's the, I, I have words. Customers will always say that, oh, the car's in the garage. It's, it's, it's in the shade for you. So I don't care. I want it out here.
01:15:24
BEN DELLARIA
Like, I want to be so close to my tools and I hate, do you have, so, cause I hate when the customers are wanting to be up my ass.
01:15:27
Brenden
Yeah.
01:15:31
BEN DELLARIA
So do you have that a lot when the the people are there wanting to bother you? do they talk to you a bunch? Every single one probably would, right?
01:15:36
Brenden
Yeah, I'm working on I'm working on their girlfriend, you know, so, you know, so they ah I tell them a lot.
01:15:39
BEN DELLARIA
Yeah. They want to know what's going on.
01:15:44
Brenden
Just leave me know you ask the questions of the first. And then once I start working, just don't bug me until you, unless you come up with something and Hey, I forgot this is acting up or whatever. But most of the time that people, they'll just go sit on the front porch or go do their own little thing.
01:15:53
BEN DELLARIA
Yeah.
01:15:59
Brenden
And, but there's some customers that are just right. but But I care, I have a roll car with all my tools in it. So I have two toolbox.
01:16:04
BEN DELLARIA
OK.
01:16:05
Brenden
I got my one with all my specialty tools. And then I got my roll car and it has everything I need, you know, and it's, I only do like a hundred different, 150 different jobs and that's about it.
01:16:08
BEN DELLARIA
Yeah.
01:16:15
BEN DELLARIA
Yeah.
01:16:16
Brenden
So you already know all your tooling. So pull it out and that's, yeah i just have the roll cart right next to me. So yeah.
01:16:23
BEN DELLARIA
but it works out. Yeah. You could, if you can roll around, i think that's another reason why my perspective is different than everybody else's too, is we do a lot on, on dirt roads and in not so favorable areas. I know a guy the other day asked me, he's like, uh, wouldn't it just be easier to have, did what did you say your lift was?
01:16:46
Brenden
A handy lift.
01:16:47
BEN DELLARIA
I think he said that he he said something like that. um I guess they have ones that you can roll each one under each side of the car to lift the car up. He's like, wouldn't it just be easier to do that instead of Jack and Jack stands? Well, no, because first of all, I got to store it. My trailer is not built to store that.
01:17:05
BEN DELLARIA
And I don't want to have to lug it around to go to each car, but. a lot of times I'm on the side, the cars are not level or I'm in dirt roads and you go to lift that up on a dirt road. If that wants to lean a little bit, that car is going like it's, it's very different than, than a bike.
01:17:17
Brenden
Oh, yeah.
01:17:21
BEN DELLARIA
So no, Jack and Gio Jackson, Jack stands are, are the best for me. So now I have that badlands Jack with the big wheels on it. I can get it. So what I'm saying is to have a tool cart that I'm going to be able to have enough stuff with, I can't, to to to to to you know, trying to roll it across dirt and gravel and everything.
01:17:35
Brenden
Yeah. Yeah, because you guys are doing you're doing it in the road and everything. I'm rarely doing on.
01:17:40
BEN DELLARIA
Yeah.
01:17:41
Brenden
There's maybe one or two times I did it in a barn, but it still had concrete floor.
01:17:46
BEN DELLARIA
Yeah. I mean, someone's got a Harley or a motorcycle or something of that nature. Most of them are keeping it in the garage.
01:17:52
Brenden
Oh.
01:17:53
BEN DELLARIA
Most of them or ah or they have a nice concrete driveway that they're, you know, they're you're working on or something. So that, you know, if you're into bikes, you know, maybe that's the way you go, because it ain't easy out here doing this crap, especially with cars and keeping it safe without getting run over.
01:18:09
BEN DELLARIA
you know, consistently. There's a guy in Orlando, he was recently or earlier in the year was doing something and he got under there and he touched the shifter cable and the car rolled and caught him right here and cracked a couple of his ribs.
01:18:23
BEN DELLARIA
um He was lucky that someone was around, was able to, you know, just move the truck a little bit and he was able to get himself out of it. But, you know, I guess you the only thing you have to worry about is knocking that bike off that lift.
01:18:35
BEN DELLARIA
Yeah.
01:18:36
Brenden
Yeah, that would be a bad day.

Insurance and Business Reputation

01:18:38
BEN DELLARIA
So you obviously you've went and gotten, did you have a problem getting liability insurance or anything or no, it was easy to set up and they, they understood what you wanted.
01:18:44
Brenden
ah
01:18:46
Brenden
It was... I mean, it's not easy, but it was... not Not hard, you know, got the the garage set up, the liability insurance.
01:18:50
BEN DELLARIA
Hmm.
01:18:54
Brenden
and Then I had a commercial vehicle insurance and that was probably the hardest with our DMV because it's a 94. And of course the VIN numbers didn't match with what their system said it might be, you know, so that was kind of a headache because,
01:19:08
BEN DELLARIA
Okay.
01:19:10
Brenden
The VIN number is just for the body, not the body, but the actual just drive drive chassis.
01:19:15
Brenden
And then they put a body on top of it. So they were trying to like determine what it was. Now that that was kind of the head. That was the worst headache was DMV.
01:19:15
BEN DELLARIA
Yeah.
01:19:22
BEN DELLARIA
Okay. So what you who did you go with with liability insurance?
01:19:27
Brenden
um or I go through my insurance. My I went through an insurance broker that's over here.
01:19:31
BEN DELLARIA
Okay.
01:19:31
Brenden
And so he set up everything.
01:19:33
BEN DELLARIA
All right.
01:19:33
Brenden
And that's where would have made it easy.
01:19:33
BEN DELLARIA
So yeah.
01:19:34
Brenden
I just called the broker and I also work on his bike, too.
01:19:38
BEN DELLARIA
Okay.
01:19:38
Brenden
So he did it all.
01:19:39
BEN DELLARIA
Yeah, that works out. because That's what I tell people in the group all the time is you need to sit down with a broker and you need to tell them what you're trying to do.
01:19:40
Brenden
And then he's paying.
01:19:46
BEN DELLARIA
And they should if they're a good broker, they should be able to figure it out. They should be able to find a company to help you.
01:19:49
Brenden
Yeah. Yeah. And he, he got it all set up and then I just pay, you know, yearly.
01:19:56
BEN DELLARIA
Yeah, just pay it. Is it expensive?
01:19:58
Brenden
Um, it's about 1200 a year. So
01:20:00
BEN DELLARIA
Okay. So oh half of the cost of our mine, mine's at 200 bucks.
01:20:04
Brenden
yeah, but, uh, that's not, that's not including my commercial truck insurance.
01:20:08
BEN DELLARIA
Oh yeah, not mine either. My, you know, that's hu my liability is $200 a month.
01:20:13
Brenden
Yeah.
01:20:16
BEN DELLARIA
It's one 98 a month. That's just my garage keepers, arrows, emissions, things like that.
01:20:20
Brenden
Mm-hmm.
01:20:21
BEN DELLARIA
My truck, which is a commercial property, a commercial, a commercial policy, commercial truck, because it's over 10,000 pounds, my trailer, to, you know, replace that and then, and full coverage on the truck.
01:20:34
BEN DELLARIA
And then all of the stuff in the trailer is a separate policy. It's an inland Marine policy. It's, it's seven 50 a month for all that.
01:20:39
Brenden
Mm-hmm. Oh, damn.
01:20:42
BEN DELLARIA
Yeah. The truck made it jump a lot. And I didn't realize it when I bought that truck that it was going to be a commercial ah policy. But with State Farm, it is.
01:20:50
Brenden
Mm-hmm.
01:20:51
BEN DELLARIA
And I get people all the time. We'll just go to another place. I've been with State Farm since I was 16 years old. There's no other company. I shop it every like two years.
01:21:03
BEN DELLARIA
No company can touch the pricing that I get with State Farm. There's no why would I leave? You know, yes, it might be one of the most expensive when you first like go into somebody, but because of the years and the discounts that I have and the safe drivers and all the other cars and everything I have with them, the discounts are too great.
01:21:20
BEN DELLARIA
And that's actually the cheapest that I would pay getting quoted from any, all the other companies that I deal with.
01:21:26
Brenden
Yeah. Just build up that.
01:21:28
BEN DELLARIA
It's the rapport, the years of of dealing with them.
01:21:29
Brenden
Yeah.
01:21:30
BEN DELLARIA
They just, it just works out. What is, um, go ahead.
01:21:34
Brenden
But that's. But that's just the price of doing business, you know, i'm like.
01:21:37
BEN DELLARIA
It is. You can't change it. It is what it is. And that's just something else that most, you know, the consumers don't really understand is that in order for me to bring this to you, there's a cost involved. So you still have the people, you know, no matter what, it doesn't matter if it's mobile or a shop or you guys, you're still going to get a customer that is going to gripe at a diagnostic fee or a checkout cost.
01:22:00
BEN DELLARIA
So, you know, if you call me and we had a lady call the other day for, I don't even know what she called for. And we told her our fee to come out and she's like, Oh, well, I'll call you back.
01:22:11
BEN DELLARIA
As soon as we said that she was that way. All right. See, you're, I'm not going to try to change your mind.
01:22:14
Brenden
Yeah.
01:22:15
BEN DELLARIA
I don't care. Like every, and I just don't understand. And this is this, it's funny that we're talking about it because it was a topic that's been brought up online. It's always brought up online, but Eric O.
01:22:27
BEN DELLARIA
from South Main Auto mentioned it the other day in his Facebook post and a lot of us reposted it and somebody else did too. But anyway, um why is it always just the mechanic that is the thief?
01:22:41
BEN DELLARIA
Like why are we always the one that's made out to be the one that's doing something wrong when the guy that builds this has more of a markup in it than we do in automotive?
01:22:54
BEN DELLARIA
every There's a reason why there's a word called gross revenue, gross profit, and net profit. There's a reason why we have those words because that's business. That's every business out there. But yet the mechanic, it's always just, no, you guys are just taking our money and you're just, a I could do it for cheaper.
01:23:16
BEN DELLARIA
You can also go buy food from the grocery store and cook at your freaking self and it's cheaper. Like it's the same fucking thing. The shirt on your back has a markup in it.
01:23:23
Brenden
Yeah.
01:23:25
BEN DELLARIA
Your phone has a markup in it. Everything in the United States, every product in the world has a markup in it. And you all of a sudden just want to think that the mechanic is the bad one. Like open your freaking eyes to society, man.
01:23:38
BEN DELLARIA
Like what? I just don't understand. i don't even know why we were talking about that anymore, but that's how frustrated I get with that.
01:23:41
Brenden
Yeah. That's total sense that that happens in our industry, but. I just roll with it.
01:23:49
BEN DELLARIA
It's stupid.
01:23:50
Brenden
Keep going. You know, I just don't even listen to the people that complain about that price.
01:23:54
BEN DELLARIA
Yeah, if you don't like my price, find someone else.
01:23:54
Brenden
just move on.
01:23:56
BEN DELLARIA
I mean, there's ah there's a there's a customer for everybody, but like how do we change it? And I don't think there is a way. I don't think that it'll ever change in my lifetime.
01:24:07
BEN DELLARIA
And i if we continue, it's a love-hate relationship with the internet. And I love the internet because it helps me get my story out there.
01:24:18
BEN DELLARIA
But, and there's so many other things for it. But outside of that, we still have all these people that are on here constantly promoting cheap and free work and,
01:24:31
BEN DELLARIA
Doing and and making it out that we are the bad one or any person that's out here charging something for ah for services is bad. And I just I don't see a way to change that. And it's the Internet that's doing it.
01:24:45
BEN DELLARIA
I know the automotive world created its own demons back in the day because you had really shady shops online.
01:24:45
Brenden
Yeah.
01:24:53
BEN DELLARIA
But you still have shady shops today, but with all of the technology today, you have better shops. You have better technicians in today's world than we did back then. There's some people that are really putting out some really cool content on the diagnosis that they're doing in in the dealerships. There's a lot of guys we're watching with the metal metaglasses and they're smart.
01:25:13
BEN DELLARIA
They're doing it right. They're they're diagnosing loss of communication stuff. They're dealing with, you know, no powers, no grounds going to in in brand new cars. but yet a regular customer doesn't go to see that. And they don't realize like, Oh, look at that. This is actually not the simplest thing in the world.
01:25:32
BEN DELLARIA
I got to pay for it, you know, but you're okay. Buying ah ah thousand dollar phone and putting all the, you know, all that Starbucks in your belly. And you know, your wife's got all these purses and everything else, but you can't fix your the thing that takes you to work and make sure your money, because it's an investment for you.
01:25:40
Brenden
Yeah.
01:25:48
BEN DELLARIA
Like what is wrong with you? i just, the internet I think is what destroys all that stuff. And, I don't know, maybe I'm just old and stupid and I don't know.
01:25:58
Brenden
But the the information on the internet now is everybody gets information and it comes from everywhere. I mean, it you can learn it so much faster.
01:26:03
BEN DELLARIA
Yeah. But yeah it's getting more and more with these guys that are, you know, oh, well, i looked on chat GPT and it told me this is wrong. So the stupid computer is going to fix your car now?
01:26:15
Brenden
Yeah.
01:26:16
BEN DELLARIA
Like, no. AI is not going to replace the mechanic. It never can. It won't. It's just no possible way for it to do it.
01:26:22
Brenden
Nope.
01:26:24
BEN DELLARIA
It can't, unless you can have something go into the car that can plug in and actually can test the circuit for a load and everything else to make sure it's there or tell you, Hey, this is how far down the line my short is.
01:26:38
BEN DELLARIA
Maybe in a hundred years, they could figure out how to do something like that, but I don't see anybody doing it now. I just, it's not, it's not feasible. But again, the the consumer doesn't understand how important or how complex and difficult your world is or my world is. And I think that's one of our hardest battles that we have to deal with.
01:26:58
BEN DELLARIA
At least so far, the way you've been saying things, you don't really have to deal with it as bad as the automotive industry does.
01:26:58
Brenden
you Yeah. Not yet that I know of, but I know, I know we got a tire shop around here that has like an AI robot, um, jig that pulls off the tires and changes the tires automatically and puts them back on.
01:27:15
BEN DELLARIA
Oh, wow. Off of the rims.
01:27:16
Brenden
It's like a whole gimbal. It's like a gimbal stand and everything. It's, it's pretty crazy looking, but you know, that to pay for something like that, it's going to be thousands and thousands of hours.
01:27:20
BEN DELLARIA
Hmm.
01:27:25
BEN DELLARIA
You got be doing a lot of tires, a lot of tires.
01:27:26
Brenden
Yeah. But that's only thing i don't I don't foresee like the AI stuff taking over the bikes as much because you got to be hands on with them.
01:27:37
BEN DELLARIA
Yeah, you you have to be hands-on all this stuff. Like there's a blue collar work is always going to be there no matter what. Like so even all the technology that everyone's building, it's going to have to be fixed by someone that knows how to fix it.
01:27:42
Brenden
Yep.
01:27:47
Brenden
Yep.
01:27:48
BEN DELLARIA
And that's what our the world doesn't understand. And I just, I don't know. I'll always stand on that Hill and ill I'll always complain about that Hill no matter what, because I just don't, I don't believe that the people that are bitching and griping about us making a profit are right. I think that they are lost and don't understand business and they don't understand America or, you know, just,
01:28:15
BEN DELLARIA
profit general profit in general. like What makes it so wrong to make a profit on something? That's how businesses are there. if you If the company didn't make profit, that's why they're gone. That's why Toys R Us is gone.
01:28:27
Brenden
Yep.
01:28:27
BEN DELLARIA
That's why Sears is gone.
01:28:28
BEN DELLARIA
All those other stores from our childhood are gone because there was no profit in the company anymore and they're out of business. So you keep you keep griping at all of us that are making a profit and we're not going to be there to fix your car.
01:28:35
Brenden
Yep.
01:28:39
BEN DELLARIA
Not going to be there to fix your motorcycle. So keep it up and you can fix it yourself. but That's pretty much where it's at.
01:28:44
Brenden
Yeah, exactly.
01:28:46
BEN DELLARIA
and Anyway, enough bitching about the industry. um So ah there was one other thing that I wanted to talk about and I forgot what it was. Did you have another question about something?
01:28:57
Brenden
ah Not that I can think of. I know if people want to get into the motorcycle industry, definitely, definitely have years underneath your belt.
01:29:01
BEN DELLARIA
Yeah.
01:29:05
BEN DELLARIA
Oh yeah, please say that again.
01:29:05
Brenden
Because you have, you're putting like you' a customer's life and on two wheels, you know? So that's one of the things i would definitely have lots of years underneath your belt.
01:29:11
BEN DELLARIA
Yeah.
01:29:16
Brenden
I mean, not like 20 years, you know, but like a good five to 10 years.
01:29:20
BEN DELLARIA
Yeah. Any of it, even the cars. I try to tell โ€“ that's one of the areas I get the most hate for is when i when you got these 18-year-old kids, 19-year-old kids they're like, oh, I just graduated school and i want to I want to be mobile or I want to open a shop.
01:29:34
BEN DELLARIA
No, don't. Stop.
01:29:36
Brenden
Yeah.
01:29:36
BEN DELLARIA
Go do something else because I was that cocky-ass kid.
01:29:37
Brenden
Mm-hmm.
01:29:40
BEN DELLARIA
I've told the story before and I think I just told it in my most recent podcast. I was talking about it that โ€“ It is not when I was doing the the my version of me back last week. But anyone that's listening, I'm not going to say this to to to deter you away from getting in business for yourself.
01:30:00
BEN DELLARIA
I'm saying it because I don't want to see you have a problem. You can't. If you've never been a service advisor or a service writer or a CEO or a business owner, even the mechanic, it's not the same as working on your family's stuff.
01:30:16
BEN DELLARIA
Running a business for yourself is not for the faint of heart. This is not easy. This is not simple. It doesn't just fall into your lap. You need the training for it. You want to be a service writer?
01:30:27
BEN DELLARIA
Go train. You want to be a doctor? Go train. You want to be an architect? Go train. like you don't just You don't become an architect or a doctor and just jump right and be like, that's what I do every day.
01:30:33
Brenden
Yep.
01:30:38
BEN DELLARIA
I'm cutting your brain open now. They don't allow that. you so You still have to train to do it. You have to put the time in. This is no different. it It might not be a person's body in your hand, but it's their car that keeps them safe.
01:30:51
BEN DELLARIA
when people are out here like, Oh yeah, I don't have service information. How are you talking that wheel? How about, how are you knowing that those brake bolts are not replaced? You know, bolts that have to be replaced or, um,
01:31:04
BEN DELLARIA
How do you know all the other safety standards with testing airbag systems and ABS systems? Why are you, why do you not have any knowledge of that? And then they get in, they start doing it. And then all of a sudden they hate the automotive world or they become a plumber because they couldn't figure it out.
01:31:19
BEN DELLARIA
That's why go get the training. And if, guess what, if the shop that you decide to go get a job at is no good and there's a bad mentality there, leave, go find another one.
01:31:27
Brenden
Yep, exactly.
01:31:29
BEN DELLARIA
Like, your future is based on you. Don't let it be based on just something I say, but if you want to succeed and you want to do well, you should probably do what I'm saying because I have proven the fact that getting that training and all the guys that are out here talking the same thing, they all of us that are in our 40s and 50s can sit back and say, you know what?
01:31:52
BEN DELLARIA
I wish I would have done this more when I was younger because it would have helped me open this sooner. If I had... I don't think that my plan was wrong doing what I did because I I worked in the shops for a long time and I worked in any shop I could that helped me learn how to be a service writer or helped me learn.
01:32:13
BEN DELLARIA
how to run the business. Any, any owner that wanted to trust me with their business, I stayed at and I just shadowed them. It's just like all those other, you know, you, if you listen to Dave Ramsey or anybody like that, you want to be a millionaire, hang out with millionaires.
01:32:21
Brenden
Yeah.
01:32:28
Brenden
Exactly.
01:32:28
BEN DELLARIA
You want to learn how to be a millionaire, take them to lunch.
01:32:32
BEN DELLARIA
You, you find a business guy, that is good at business, go take that guy to lunch and ask them a million questions and buy them buy them their lunch. And they'll tell you everything. And they're going to tell you experience. They're not going to tell you rushing into business is the right way.
01:32:47
Brenden
Exactly. And I know when I started out, when I was working at the aftermarket shop, um realizing how expensive tools were. So I went got a second job at a warehouse at night, you know?
01:32:58
BEN DELLARIA
Just to be able to afford the tools.
01:33:00
Brenden
Yeah. So I used all that money from the warehouse to pay for tools, you know, because there's a lot of specialty tools you need.
01:33:04
BEN DELLARIA
That's crazy.
01:33:05
Brenden
And I did that for about four years, you know, but I'm so thankful nowadays that I have all those tools that I'm not like strapped with cash.
01:33:14
BEN DELLARIA
Yeah.
01:33:14
Brenden
Yeah.
01:33:16
BEN DELLARIA
Uh, did you, how do you get those? this Do you have a tool truck that comes around?
01:33:20
Brenden
um Yeah, we got Snap-on, Macco, and all that.
01:33:22
BEN DELLARIA
But I mean, do it's just, okay.
01:33:24
Brenden
The Harley specialized tools, they're through Jim's, George's Garage. Those are all specialties. There's companies out there that make every specialty tool. And Jim's is the biggest one.
01:33:35
BEN DELLARIA
Okay, so yeah.
01:33:35
Brenden
But you can order em from parts unlimited, I mean, drag specialties, or you can order them right through them. So it's just a tool.
01:33:41
BEN DELLARIA
So what's Jim's?
01:33:43
Brenden
It's like Snap-on, but for Harley specialized tools.
01:33:46
BEN DELLARIA
Is it a person that comes, or like a company

Specialty Tools and Mobile Service Limitations

01:33:48
BEN DELLARIA
that comes around or a place online to buy?
01:33:48
Brenden
No, it's it's online to buy. Yeah.
01:33:51
BEN DELLARIA
Okay. And is it like J-I-M or J-U? Okay.
01:33:54
Brenden
J-I-M-S.
01:33:56
BEN DELLARIA
Okay, so Jim's, what? Harley parts?
01:33:59
Brenden
No, it's just, just type in Jim's tools and it'll come right up.
01:34:01
BEN DELLARIA
It'll come out. Okay, so anyone listening can find it.
01:34:02
Brenden
Yeah. And that they got they got every specialty tool that you need from pressing and crank bearings, primary tools, clutch tools, um all your all your special tools you need to align stuff with your transmissions and pull your in and out your fifth gear main. So...
01:34:19
BEN DELLARIA
Yeah, a lot of shit.
01:34:20
Brenden
Yeah.
01:34:20
BEN DELLARIA
Yeah. Stuff I'm not doing.
01:34:22
Brenden
Yeah, exactly.
01:34:22
BEN DELLARIA
right
01:34:23
Brenden
But it's, it's nice to have them That's a person, if they're getting into this industry, they definitely need to have those tools.
01:34:29
BEN DELLARIA
Yeah, and your side they do.
01:34:29
Brenden
Um,
01:34:30
BEN DELLARIA
because like So it just falls into another thing. like i don't do I have the tools for it, for doing timing chains on the Fords, but I don't do the job because I'm just not going to.
01:34:41
BEN DELLARIA
I i don't want to. is not something that is good enough paying the annoyance risk and the people and most customers, they don't, they don't want to buy OEM chains and everything else. Cause it's even more expensive because you don't get to buy a kit.
01:34:59
BEN DELLARIA
There's, there's a kit like, uh, you can buy in the auto parts stores, but I would never put that chain in, in something. And I'm not going to take the risk of myself and my company on that at all. There's just no freaking way.
01:35:11
BEN DELLARIA
But is there any jobs that you any part of the bike or job that you wouldn't do?
01:35:12
Brenden
Yeah, I have this.
01:35:17
Brenden
Out in the field? Uh, nope.
01:35:19
BEN DELLARIA
Yeah. Outside of the engine swap.
01:35:21
Brenden
Um, well, like any cams, cam upgrades, I won't do at people's houses because you never know if you're going to run into a problem.
01:35:24
BEN DELLARIA
Yeah.
01:35:29
Brenden
Um, It's mainly motor work, but I will pull transmissions apart to put the fifth gear main, but it's not like car transmission.
01:35:37
BEN DELLARIA
Yeah.
01:35:38
Brenden
I just pull the primary off the exhaust off and then pull your trap door out and then you press out the job. It's like six hour job. You know, you could do it's easy, um but there's really no job besides motor work that won't do out there.
01:35:45
BEN DELLARIA
Yeah. I gotcha.
01:35:52
Brenden
But I am picky if I don't want to do it. I don't want to do it, you know, so.
01:35:56
BEN DELLARIA
That's the same thing. that I don't want, I don't want to do those jobs. I do not find, i find that it aggravates me more if I have to do, ah you know, change a motor or change a transmission. I don't want to, I don't want to do that on the ground. I won't do them at someone's home. I will only do them here if I want to, but then I have to take that risk of doing it at my house and the city could see me and stuff.
01:36:21
BEN DELLARIA
But in reality, That's the only difference. Like if I was in a shop, I would do these jobs all day, every day. And I would take engine jobs. I would take timing chain jobs. There's no reason I wouldn't do it. I would even venture into rebuilding transmissions just because I have I have the space and I have the time and I can do those things. I've rebuilt transmissions before, but that was in the early 2000s. I haven't done that in so many years, but it's, you know, so not knowing all of the new stuff today, I wouldn't want to do it, but
01:36:55
BEN DELLARIA
That's just the difference. you know i don't know. So just mobile, I don't know. I'm getting myself to a point where I want to make the most amount of money in the most amount of comfort I possibly can, but do right by the customer.
01:37:08
Brenden
Yeah.
01:37:10
BEN DELLARIA
Because if I can't do the job, i don't if I go to a house and I diagnose a car, And it's a job that I can't do. um ah Depending on the job, I'm keeping the diagnosis. But if it's a job where I know that the other shop is going to charge that customer a diagnosis fee, I usually don't charge them, especially if it was something quick.
01:37:31
BEN DELLARIA
um But if it's like ah you know ah they need a catalytic converter or something like that, go get a catalytic converter done. like I'm not doing that for you because I'm not dealing with your rusty car. But other big time stuff where...
01:37:43
BEN DELLARIA
You know, another shop, no matter what, it's going to have to diagnose it. I usually tell them, listen, go here. They're going to take care of you. They're going to charge you a diagnostic fee. We're not going to charge you a diagnostic fee today because you I want the customer taken care of properly.
01:37:57
BEN DELLARIA
It's that one time fee for me is not a big deal.
01:37:59
Brenden
Yeah.
01:38:01
BEN DELLARIA
And I usually get the call back after that saying that they've had a great experience. And then they call us for their other stuff. You know, if it's a job that I just can't do because I can't program it or I can't do this, and it's not worth the sublet. It's easier to send it to that shop that does that work.
01:38:18
BEN DELLARIA
So, but anyway, um we've been on for quite some time now.
01:38:23
Brenden
yeah
01:38:24
BEN DELLARIA
So um anything you want to tell to anybody that wants to get into this outside of something we didn't speak about before we get off?
01:38:30
Brenden
Oh, get your knowledge really and get your tooling um and learn learn how to talk to customers.
01:38:33
BEN DELLARIA
Yeah. Spend the money to make money.
01:38:38
BEN DELLARIA
Yeah.
01:38:38
Brenden
That's the big one. you You have to look people in the eyes. I always say the person's name like 30 times as I'm talking to them. And I also, their bike is the best bike I've ever seen.
01:38:45
BEN DELLARIA
Yeah.
01:38:49
Brenden
And I always compliment them on their accessories because it's their baby, you know, because their girlfriend, you know, they all have, they name them all.
01:38:54
BEN DELLARIA
Yeah.
01:38:56
Brenden
So, and if you learn the bike's name and you say, hey, I'm working on Rosie or whatever, you know, that type of stuff. But the customer relationship and know what you're talking about is one of the biggest things.
01:39:07
BEN DELLARIA
Okay.
01:39:08
Brenden
just to know how to talk to people.
01:39:09
BEN DELLARIA
Yeah, you do.
01:39:09
Brenden
And there's books out there to read that. Just get some of those books too.
01:39:12
BEN DELLARIA
That's all we're saying. That's all we're saying. Just do a little bit of research before you jump in there and start doing this crap. And mainly because you got people's lives at risk.
01:39:18
Brenden
Yeah.
01:39:20
BEN DELLARIA
But I mean, that's pretty good

Communication and Professionalism in Business

01:39:22
BEN DELLARIA
right there. Like, you know, yeah, go get a go get a book on psychology for humans, because how to speak to someone.
01:39:27
Brenden
Yeah. How to speak to someone, you know, there's tons of books out there.
01:39:30
BEN DELLARIA
Yeah. And there's so many people online. You could watch a million videos on it. It's not hard to do.
01:39:34
Brenden
Yeah.
01:39:35
BEN DELLARIA
And it all comes down to thinking about before you speak and not saying, um, yeah, um, uh, ooh, uh, um, because that just makes you sound stupid. And customers will pick up on it.
01:39:44
Brenden
Yeah.
01:39:47
BEN DELLARIA
Customers will pick up on that and they won't realize they're picking up on it, but they will. So.
01:39:50
Brenden
Yeah. And if you learn their name and always say their name when you see them, man, that's a that's a keeper forever.
01:39:56
BEN DELLARIA
tiny little things go so far. And that's all, again, it just is all we're really talking about when we say get the experience. Because if you start, I can see some of these guys that are on TikTok and everything else and they're their mentality is not a mentality that's a business ownership mentality. You you don't exc exclude professionalism. you're You're loud, you're obnoxious, you're raunchy, and you're doing this online And you're gaining a huge following for it.
01:40:25
BEN DELLARIA
And that's it. I doubt that that's working in your business. And maybe I'm cocky and and obnoxious for saying it, but it's true. Like if you come to my home and you're a loud mouth and you're rude and you're just being...
01:40:40
BEN DELLARIA
vague you just, I don't vulgar about things. You're out of here.
01:40:43
Brenden
Yeah.
01:40:43
BEN DELLARIA
I'm not, I'm not having you work on anything.
01:40:43
Brenden
Yeah.
01:40:46
BEN DELLARIA
And as I've gotten older, I hire people to do things because I don't want to do other stuff anymore. I used to do all my own stuff in the house, but if there's certain things I just don't want to do, I'm hiring someone.
01:40:56
BEN DELLARIA
But if they're like that, or I get some type of AI thing, when I answer the phone, I'm out going somewhere else.
01:41:01
Brenden
Yep. No go.
01:41:03
BEN DELLARIA
I don't want to deal with that crap. So anyway, Brandon, I really appreciate you coming on. It was a, it's very different perspective. Even though the worlds are really close to the same, there's a lot of differences and there's a lot of things that people need to hear about this. And I know I go off on a tangent in different directions on certain things, but it's, it's cool to hear your story on that and let other people hear it as well.
01:41:28
Brenden
Yeah. Thanks for letting me on. It was fun. And I'm glad I joined your group, even though don't work on cars.
01:41:32
BEN DELLARIA
even though there's no cars. Yeah. Well, like I said, i I think I had tagged you in that post um for the other young gentleman that lives here in my town. um And I'll make sure I tag him in this in the in the group to let him know that we had this talk so he can come on and listen to it. And hopefully it it helps him out a little bit.
01:41:51
Brenden
Yeah. I sent him a message.
01:41:52
BEN DELLARIA
Yeah.
01:41:53
Brenden
If he had any questions, just message me on there, you know, and he said, thanks and everything.
01:41:56
BEN DELLARIA
Yeah.
01:41:57
Brenden
So, Well, hopefully that's good, you know.
01:41:58
BEN DELLARIA
Well, we'll see. I've seen him a little bit on Facebook. I haven't seen him much, but I've seen him a little bit on posting on some things. So we'll we'll see if it works out for him and and he starts to grow. But other than that, I appreciate you all. Thanks for listening. And we will talk to you on the next podcast. Thanks.