Give it a name

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.

Key Takeaways

• 00:10 – How Fizzy got its name and what it was almost called
• 04:29 – No name ever checks every box
• 10:25 – When an available domain influences the choice
• 13:18 – The legal realities
• 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
• 20:12 – Good names work by making an easy connection

Links and Resources

• Fizzy is a modern spin on kanban. Try it for free at fizzy.do
• Record a video question for the podcast
• Sign up for a 30-day free trial at Basecamp.com
• Books by 37signals
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X