In this episode, our guest is Srulik Dvorsky, who is the co-founder and CEO of TailorMed. Drawing on his experiences caring for family members with cancer—and his background as a technological leader in the medical device space—he started TailorMed with a mission to remove barriers to care. Now the market’s category leader, TailorMed offers the nation’s largest affordability network spanning more than
800 hospitals, 1,300 clinics, and 1,400 pharmacies, as well as premier life science companies. Under Srulik’s leadership, TailorMed has received broad recognition for its impact and innovation, including Deloitte’s Technology Fast 500 list and the New York Digital Health 100 list for three consecutive years. He holds a global MBA from the Arison School of Business at Reichman University and a BSc in electrical engineering from Tel Aviv University.
Topics to discuss –
1. Background on TailorMed, its mission, and its role for bringing down the cost of care for patients
Founding of TailorMed: After caring for several family members with cancer, Srulik
wanted to leverage his expertise in technology to help solve a critical challenge in healthcare. He co-founded TailorMed in 2018 with a mission to help patients overcome barriers to care.
2. Problem Overview: Affordability in Healthcare / Specialty Care:
Rising medication costs lead many patients, particularly those who require specialty care, to delay or forgo therapy. About 1 in 5 U.S. adults says they have not filled a prescription, while 1 in 10 has cut pills in half or skipped doses in the last year,
due to cost. This leads to higher rates of prescription abandonment and loss
of revenue for pharmacies–and poor adherence and worse
outcomes for patients.
3. How TailorMed Partners with Pharmacies:
There is an abundance of financial assistance to help patients afford their medications, amounting to over $50 billion in total. These resources are underutilized because pharmacies and providers often lack a proactive approach to identify patients in
need and efficiently match them with assistance programs. TailorMed enables pharmacies and providers to flag financially at-risk patients and streamline program matching and enrollment. TailorMed began with provider partners and expanded to include top specialty pharmacies, infusion centers, and life science companies—building the nation’s largest affordability network.
4. Key Considerations for Pharmacy Teams Tackling Medication
Affordability:
Streamline financial assistance workflows to proactively address cost barriers at scale.
Embed affordability solutions into day-to-day operations to reduce administrative burden.
Use data and automation to boost efficiency and support better patient outcomes.
Prioritize change management and IT collaboration to ensure smooth adoption and long-term success of tech-driven solutions. Track both clinical and financial impact to refine your approach
37:12