We sat down with Jay and John, co-founders of the AI Creative Studio, Solarflare, to talk the world of AI. From helping brands understand how they can use new tech to their advantage, to learning about the problems we may face in the future, this chat covers it all.
Specialising in cutting-edge tech installations and collaborations with major brands like F1 and UEFA, Jay and John shared their knowledge on how AI is transforming creative industries day by day.
We spoke about the ethical ramifications of AI along with all the positives that’ll come with it too.
Our jobs are changing, and whether we like it or not, AI will play a key role in our lives at some point. So here we are, jumping on the curve before it passes us - come listen in so you can too!
(00:01:47) Who is SolarFlare?
(00:03:25) The Impact and Future of AI in Brand Activations
(00:08:51) Exploring the Metaverse and AI Integration
(00:22:29) The Future Workforce and AI's Role
(00:25:40) The Evolution of CGI and VFX
(00:26:53) Adapting to AI in the Creative Process
(00:27:57) Tech for Good vs. Tech for Bad
(00:30:32) Hiring for Hybrid Skill Sets
(00:32:20) What Happens to Coding?
(00:41:41) AI in the Music Industry
(00:43:48) The Future of Live Performances
(00:50:24) Looking Forward: AI's Potential