Amazon ads are a great tool for an author who is wanting to increase their sales. But where should you start? What should you have in place before doing an ad? What type of campaign are you able to do? These are just some of the questions that my guest Matt Holmes will answer during this episode.

Highlights

01:48 Matt's Journey

08:41 Why run Amazon ads

11:40 What to have in place before you start

16:39 Figuring out your targeting

19:29 Types of campaigns

23:37 What does it cost?

28:13 Biggest struggle authors have

31:30 How long does it take to manage ads

35:30 Resources

39:49 Mistakes to Avoid

43:31 Author Action Point

 

Visit https://authoryourdream.com/episode/amazon-ads/

 

Amazon Ads for Authors with Matt Holmes

A podcast dedicated to helping first-time authors reach their dream of writing and publishing a book. Through solo episodes and interviews with published authors and industry experts, host, Kenny MacKay, aims to answer the questions many new authors often have. In each episode, listeners will go away with actionable tips that they can apply to their writing journeys. The show covers topics such as mindset, outlining, character development, social media, book marketing, and much more. Whether you are an aspiring author wanting to start a writing career, an entrepreneur wanting to use a book to promote your expertise, or just someone dreaming of holding your book in your hand, Author Your Dream is the podcast for you.