Speaker
um, being a little insular and looking down and working hard. And then when we do compare, we often call someone we know that's going to give us a good answer, a favorable answer to something. But what you want to hear is, you know, the real truth about what else is going out there and to be able to make some comparisons, good or bad, I suppose, around what you're doing in your own business and, you know, how you're making use of, um, you know, technology, as I've said, or, or other tools and, and, um, you know, the ways you're, you're running your business for, you know, greatest efficiency and growth.