In this episode, we dive into the real power of opportunity cost and how it shapes every financial decision — from insurance and investing to lifestyle choices and where you keep your savings. Learn how recognising trade-offs can help you make clearer, more intentional decisions and ensure your money is working toward what matters most. It's a fresh, practical lens that can help you take control of your financial direction.



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The Hidden Cost of Every Decision: Understanding Opportunity Cost

Plenty of books, podcasts and blogs focus on building wealth – and that’s great, as far as it goes. But focusing just on wealth misses the point. I believe what most of us actually want is to have choice. Choice in how much time we give to income-producing activities. Choice about what those income-producing activities are. Choice about where we live. Choice about when we retire. Choice about the ways we use our money to produce happiness. In the Financial Autonomy podcast, I explore the different ways you can gain choice - from investing in stocks to becoming self-employed, starting a side hustle, or buying an investment property. I share learnings I've gained working with clients for over 20 years as a Certified Financial Planner, and interview others with interesting insights or experiences in gaining choice in life.