Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.
In this week's episode, Jessica (she/her) and I discuss:
- How to think about choosing a business model, and why/when you may choose one over another
- Choosing a business model that allows you to make more money in less time
- Working with fewer clients for more money versus working with more clients for less money
- Figuring out how social media fits into your marketing - what do you need it to do for you?
Connect with Jessica:
A little bit about Jessica:
Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them.
