Pharmaceutical industry promotion is a worldwide phenomenon. And while doctors recognize the commercial motivation behind the industry’s interactions with them, they don’t believe they are affected. A new Cochrane review released last month aims to clarify whether and how those interactions influence what doctors prescribe for their patients. It looked at the results of 93 studies involving millions of doctors and published largely over the past two decades. We speak with Quinn Grundy, one of the researchers involved in the review.
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