Converting Customer Insights to Action Through Smart Fitting Rooms

S4:E7 How Smart Fitting Rooms’ Data Insights Transform Store Operations & Shopper Conversion

Hosts Ricardo Belmar and Casey Golden dive into the transformative potential of smart fitting rooms in the fashion and apparel industry. Joined by Matthew Cyr, founder and CEO of Crave Retail, the discussion explores how digital fitting rooms enhance customer experience, boost conversion rates, and provide invaluable analytics that can revolutionize store operations and merchandising strategies. The episode emphasizes the importance of integrating technology with personalized service to create a seamless and satisfying shopping experience. Discover how retailers can leverage smart fitting rooms to gain deeper insights into customer behavior, optimize in-store performance, and ultimately drive revenue.

About Matthew Cyr & Crave Retail:

Matthew is a seasoned and three-time founder, CEO and co-founder of Crave Retail. Starting back with Abercrombie and Fitch and Skechers, he developed the commit to convert program that led Skechers expansion across southeast Asia, opening over 250 stores and optimizing in store experiences. Matthew has earned a 40 under 40 recognition from Retail Touch Points.

Crave Retail helps retailers elevate their stores by giving shoppers the best-in-class digital fitting room experience. Crave's proprietary fitting room technology and touchless experiences allow retailers to meet each customer's unique needs, access real-time insights into all customer activity, increase conversion, and improve customer satisfaction..

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00:00 Show Intro

03:31 Converting Customer Insights to Action Through Smart Fitting Rooms

06:40 Challenges and Benefits of Smart Fitting Rooms

10:37 Customer Journey: Enhancing the Fitting Room Experience

18:16 Impact on Retail Operations and Return Rates

20:36 Leveraging Data for Retail Success

23:55 Implementing Smart Fitting Room Technology

26:56 Importance of Executive Leadership in Retail Strategy

28:28 Engaging Store Operations for Smart Fitting Rooms

30:15 Understanding Store Performance Metrics

32:47 Leveraging Fitting Room Data for Business Insights

38:03 Enhancing Customer Experience with AI and Technology

47:43 Future of Smart Fitting Rooms in Retail

54:39 Show Close

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, is the CEO of Luxlock</