In this episode, you’ll hear from Melody Hoffman, the knitting pattern designer behind B Mandarines. She's a soft spoken nature loving, foraging business owner. She doesn't like the word branding as she feels completely connected to what she does. It's not a brand, it's her. 

Listen to Melody talk about how her values, her choices shape her work.
Find links to connect with her in the show notes [https://ja-wol.myshopify.com/admin/articles/557160824913]. 



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#44 - Melody Hoffmann of B Mandarines on Where Personal and Professional Identity Meet

Hi, my name is SASKIA. I’ve got over a decade of experience in running a small business in the needle craft industry. Selling, pattern and product design, teaching and running a needle craft school. As a small business owner you’re in charge of EVERYTHING branding, marketing, selling, promoting and cleaning the loo. I’m educated in marketing and photography and learned to do everything else ON THE JOB.I’m obsessed with the healing magic of crafting and the power of community.And I’m determined to lift our scene up for the world to notice so they can step away from FAST FASHION.In A SMALLER LIFE we learn from experts in the needle craft, textile and creative industry - big names and small - about what it’s ACTUALLY like to run a small business. Emotional talks with SELLERS about wins and woes, product and design, conscious decision making in branding and communication. Why we do it, how we do it and what we need to become the future of fashion without BURNING THE HELL OUT. A SMALLER LIFE fights apathy in apparel and aims to inspire YOU to look at your wardrobe differently. Where do you buy, how do you use your clothes and can you make some of it yourself? DREAMING BIG about a world where we rely on value based businesses, the KINDNESS ECONOMY and where we can fully say; FUCK FAST FASHION!