Cracking the Code of Marketing Attribution with Scott Desgrosseilliers

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

• The biggest mistakes marketers make in attribution

• How to create a measurement strategy that drives ROI

• The "Five Forces" framework for decoding your customer journey

• Why relying on ad platform data is risky

• How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

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