
Bourbon might be one of the most overlooked alternative investments in America.
In this episode of Invest Like a Billionaire, Brian Rosen, founder of InvestBev, breaks down how his firm built a portfolio around bourbon barrels, beverage brands, and alcohol infrastructure and why family offices are paying attention.
We cover:
• Why bourbon barrels have historically produced strong returns
• The “dirty secret” behind most liquor brands
• How billionaires invest in beverage infrastructure
• Why alcohol is considered a non-correlated asset
• The macro trends reshaping the beverage industry
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