Will Reif, President of Roastar Coffee Packaging

Will Reif is the Founder and President of  @RoastarBags  in Wausau, WI. He joined the Coffee People podcast to share his journey into coffee thru entrepreneurship, a lot of advice for leading a business, and what value digital printing has offered to coffee packaging.

Meet the Roastar Team IRL at:

March 8-10, Coffee Fest NYC - Booth 2716

April 8-10, World of Coffee Expo (San Diego) - Booth 2443

Coffee People is presented by Roastar, Inc., the premier coffee packaging company utilizing digital printing. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at ⁠⁠⁠⁠https://bit.ly/4gIsHff⁠⁠⁠⁠.

⁠⁠⁠⁠Follow @roastar on Instagram.⁠⁠⁠⁠

Previous interview with Roastar's Dani Taube.

Thanks for watching the Coffee People Podcast. Like all small businesses and entrepreneurs, we're still learning, modifying, and continuing to improve—at least trying to!

Head to ⁠⁠⁠⁠⁠⁠www.coffeepeoplepodcast.com⁠⁠⁠⁠⁠⁠ for links from the show, context to our conversation, and much more. We'll be sharing updates on our event calendar soon.

Buy Eli And Jane Books: ⁠⁠⁠⁠https://www.onewildlifebooks.com/⁠⁠⁠⁠

Stay tuned to ⁠⁠⁠⁠⁠⁠haceacoffee.com⁠⁠⁠⁠⁠⁠ for updates on the 2026 roasting competition.

Shop all of our coffee collaborations, including Yeah, No...Yeah Coffee! ⁠⁠⁠⁠⁠⁠https://www.coffeepeoplepodcast.com/collab-coffee/⁠⁠⁠⁠⁠⁠

Coffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more.

This show is also supported by Marea Coffee , Cape Horn Green Coffee Importers, Sivetz Roasting Machines, Relative Coffee Company, Coffee Cycle Roasting, MAMU Coffee, and Hacea Coffee Source.

Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coffeepeoplepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for show recaps, coffee education, guest list and coffee news.

Register to become an organ donor at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://registerme.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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