114 Curious about...Boosting your Lead Engagement thru Text & Chat in Higher Education w/Bill Hartford, VP of Business Development | The Connection Company

👨🏼‍🎓 This week, I had an insightful conversation with Bill Hartford, VP of Business Development at The Connection Company, on how text and chat technologies are supporting student enrollment in higher education. We explored how text and chat platforms are transforming the way colleges and universities engage prospective students and boost enrollment rates.

Here are the key takeaways from our chat w/stats per Bill:
🔑 Boosting Enrollment with Speed & Personal Touch:
• Immediate engagement through live chat makes universities 400x more likely to secure enrollments within the first 5 minutes of contact. Fast response time is critical!

🔑 Texting Takes It Further:
• Texting allows schools to re-engage prospective students, with up to 15% conversion after 30 days – creating valuable opportunities for long-term connections.

🔑 Empathy & Expertise Over Chatbots:
• Live agents, with real-time access to a school’s knowledge base, offer a higher level of personalized, empathetic service compared to AI chatbots, which ultimately drives more enrollments.

🔑 Flexibility for Both Students and Agents:
• The Connection Company supports 24/7 engagement with flexible scheduling for their agents, which is key to their success in serving a diverse, remote workforce.

If you’re curious about how text and chat technologies can improve your lead engagement strategies, check out my conversation with Bill Hartford. Don’t miss this opportunity to rethink how you connect with prospective students ... AND, if how this might inform your channel strategies in other industries ie CPG! 🎧   

Bill's (ie William's) LINKEDIn link: linkedin.com/in/xpertvendor

Thanks again Bill for sponsoring this episode...!

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