96 | Red Hook FC Shows Us How to Merge Soccer Jerseys with Streetwear
Max Matsumoto and Sacha Weiss are the co-founders and creative minds behind Red Hook Football Club, one of the most exciting grassroots soccer teams in New York. With backgrounds spanning branding, marketing, design, and deep personal histories with the game, Max and Sacha have steered Red Hook FC from its humble beginnings to the upper echelons of semi-professional soccer. Their creative approach not only built a competitive club but also established a unique street style and community-centered identity, making them the ideal guests to break down the intersection of soccer, culture, and fashion.
In this episode, you'll learn,
-How soccer jerseys have evolved from simple sportswear to major fashion and streetwear staples.
-The creative process and cultural considerations behind designing a football club’s kit from scratch.
-Why representing local community, history, and identity matters for both players and fans—on and off the pitch.
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Timestamps:
00:00 Introduction: The Global Impact of Football Clubs
00:31 Soccer Jersey Culture and Style
02:30 Meet Red Hook FC's Creative Team
04:57 Soccer Jerseys in Street Style
07:54 Fashion Brand Collaborations in Soccer
10:54 Vintage Jersey Trends and Nostalgia
24:23 Designing Red Hook FC's Identity
47:56 The Meaning Behind the Jersey
52:57 Lightning Round: Fashion Philosophy
61:43 Conclusion and Contact Information
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https://www.instagram.com/redhookfc/?hl=en
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