402: The Milwaukee Bucks Origin Story - With Jordan Treske

It's a Wisconsin road trip this week for a sit down with Jordan Treske, author of "Building the Milwaukee Bucks: Kareem Abdul‑Jabbar, Oscar Robertson and the Rapid Rise of an NBA Franchise," to explore one of the most astonishing turnarounds in modern American pro sports history.

Treske walks us through how Milwaukee rebounded from the loss of the MLB Braves to become an NBA basketball powerhouse in just three seasons — thanks to savvy ownership, an historic draft coin flip, and the ultimate pairing of two all-time greats: Kareem Abdul-Jabbar (née Lew Alcindor) and Oscar Robertson. We’ll also unpack the racial and cultural tensions of the era, the ABA bidding war, and the community’s unique investment in the team.

Whether you're a Bucks fan or a basketball history buff, this conversation offers fresh insight into how a franchise — and a city — found its "big league" identity through the game.

PLUS: From 1977, the Milwaukee Bucks theme song "Green And Growing (The Bucks Don't Stop Here)!"

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