Artists, Not Influencers: Marketing That Feels Like Art

In this episode of the Arts To Hearts Project, Charuka sits down with painter and educator Amirah Rahim for a warm, open conversation about what it’s really like to be an artist today. They talk about how marketing has changed, why it doesn’t have to feel forced, and how artists can share their stories in a way that feels natural. Amirah talks about the ups and downs of building a creative career, how she stays consistent, and the importance of rest and community. Charuka also shares her own experiences with loss, change, and finding new ways to keep creating through life’s unpredictable seasons. It’s a conversation filled with honesty, laughter, and a lot of understanding for what every artist goes through.