Persuasion is often seen as a double-edged sword, capable of both influence and manipulation. In this episode of our podcast, we grapple with the ethical dimensions of persuasive communication. It's fascinating to consider how the nuances of argument, emotion, and character shape our messages and actions. In the journey of aligning employees with a company's vision, understanding the true essence of persuasion is key.

The Rules of Persuasion | S5 E9

Employee engagement and internal communications interviews, ideas and best practices. Every other Tuesday we will be exploring industry best practice and hearing from leading practitioners. We will hear how they are making internal communications, employee engagement and related areas a strategic priority. We will cut through the gloss and get to the down-to-earth, practical issues we face when raising the profile of this essential profession. Craig Smith from The Big Picture People (formally BigPicture Learning) is your host for the show.