Lee Reeve: Japan’s insider on Cider

Lee Reeve, originally from Glasgow, has been living in Japan for over 20 years, mainly in the Yokohama region. He is the CEO and founder of inCider Japan, a marketing and creative consulting firm also known for publishing the only bilingual cider magazine in Asia under the same clever name. InCider Japan is dedicated to all things cider! In addition to being an importer, retailer, and maker of cider and cider-related goods, Lee also works as a consultant for various alcohol and beverage brands worldwide.

In the episode Lee and James chat about Lee’s history with cider growing up and then how he came to reignite his passion for the drink upon living in Japan. The pair also get into how he first became interested in craft (beer) brewing and his eventual shift to cider, what it was that led him to start his cider magazine and then in turn his import business. Lee also outlines some of the difficulties he’s had throughout the past 5 years of running the business, particularly how he’s had to adapt and pivot through the pandemic. Lastly, Lee gives some great advice for entrepreneurs and future business owners about what it takes to keep going and find success. 

Connect with Lee and discover more about cider!

Website: https://www.inciderjapan.com

Instagram @inCiderjapan

Twitter:@inCiderJapan

FB: inCiderJapan