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110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo) image

110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)

S1 E110 · Revenue Champions
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0 Plays1 year ago

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

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