Product Driven: Building Software Teams That Ship Value 🚀
In this special book launch episode, we dive deep into the intersection of engineering leadership, product thinking, and the transformative impact of AI on software development. Join Matt Watson and Craig Ferril as they explore the revolutionary "Product Driven Model" and why traditional development approaches are becoming obsolete.
🔗 Essential Resources:
Get the Book: https://a.co/d/100RmwC
Newsletter: productdriven.com
Connect with Matt: https://linkedin.com/in/mattwatson
Full Scale Ventures: https://fullscaleventures.com
Get the Offshore Hiring Guide: https://hirefullscale.com/offshore-hiring-guide
Key Discussion Highlights:
Chapter Timestamps:
00:00 - Book Launch Introduction & "Find Your Craig"
08:16 - Why AI Makes Product Thinking Critical
15:03 - The Death Spiral of Internal Focus
18:07 - Creating Cultures of Courage vs. Fear
23:14 - The Five Components of Product Driven Model
32:40 - Future of Engineering Leadership
37:22 - Closing the Feedback Loop with Introverted Teams
💡 Key Takeaways:
For Engineering Leaders:
For Product Teams:
For Organizations:
The conversation reveals a fundamental shift happening in software development. As AI democratizes code creation, the competitive advantage moves from "how fast can we build" to "what should we build and why." Teams that master this transition will thrive; those that don't will find