We hear all the time how important it is to have a clear “why” in your life and business.
🧐 But have you ever thought about WHY you need a why?
Yes, I know the answer:
✔️ So you’ll be able to recall it when things are hard
✔️ So you can make sure all the decisions you’re making are taking you to in the right direction.
✔️ Etc.
Those are all fine. And I drank that kool-aid for a long time on all of that.
But here’s the problem:
IF what you’re doing is so personally challenging and painful that you have to remind yourself WHY you’re doing it, then you have a problem.
Most entrepreneurs don’t have a WHY problem. We have a HOW problem.
❌ If your pace is unsustainable, clarifying your why won’t help.
❌ If you’re over-working yourself, knowing WHY isn’t going keep you healthy.
❌ If you’re making less money than you need to be, spending more time than you want to be, and experiencing more stress than you should be — your why isn’t going to help.
Change your “how”.
✅ How you live your days is how you live your life.
I’ve burned out hard on this path, and I know from experience that when how you’re building your business and pursuing your goals is fun and balanced, the why takes care of itself.
Stop sacrificing yourself to a life you don't love in order to gain a future that may never come.
