121 | Is your business "hungry" for that course?

A Mindful Eating Metaphor

It might help to think about this in terms of mindful eating. When you feel the urge to sign up for something, stop and ask: is my practice actually hungry for this?

• If you've decided newsletters are your main marketing focus and you're specifically hunting for newsletter training - amazing. Dive in.

• If you're just responding to a sale email, a fear of missing out, or a vague sense that you "should" know more? Take a step back. You might find the urge is actually about avoiding visibility work, not about needing to know this information right now.

The "Someday" List

When I'm tempted by a program but my business isn't actually hungry for it right now, I keep a running document with the link, price, and details. About 80% of the time, I realize that I don't need or want to do the program right now. It's a "nice to have eventually" versus a "I need to implement this right away and I think this course will help." Programs and classes are almost always offered again later.

A Suggestion

Before you sign up for anything this fall, ask yourself:

• Is this a hunger in my business right now?

• Am I going to implement what I learn, or just collect more information?

• Am I using learning as a way to avoid the harder work of being seen?

We want synergy between what we're taking in and what we're putting out. Make sure there's a balance between the two.

Links and Resources

• Submit a question for a future episode at intheclinic.com

• Sign up for my weekly Practitioner Notes newsletter at intheclinic.com or camillefreeman.com

• Find all episodes and show notes at intheclinic.com

About Me

I'm Camille Freeman, DCN, RH, and I host In the Clinic with Camille, a podcast for herbalists and nutritionists building and growing their private practices. I've been in clinical practice since 2003 with a focus on fertility, pregnancy, and menstrual health.