Unlocking Emotional Connections: Why Your Customers Really Buy

In this episode, Shaun chats with Chantal Cornelius, founder of Apple Tree Marketing, to dive deep into the emotional side of marketing and why it’s the key to building strong customer relationships. Chantal shares insights from her decades of research into what drives buying decisions—hint: it’s more than just a product or service!

Together, they explore why connecting with your customers on an emotional level creates loyalty that lasts. From understanding the emotional motivators behind buying decisions to building trust at every step of the customer journey, Chantal offers actionable strategies for making meaningful connections with your audience.

Tune in to learn:

• How to uncover what really matters to your customers
• The power of emotional language in marketing
• Tips for aligning your sales and delivery teams to create consistent customer experiences
• Why focusing on retention can be more valuable than chasing new clients

LinkedIn: https://www.linkedin.com/in/chantalcornelius/

Take the Test: https://appletreeuk.com/Take-the-Test/