Building a Supportive Team and Making a Positive Impact in the Toy Industry

Risa Schwartzman, president and founder of Gridley Games and Cape Construction, discusses her background and involvement in the toy industry, focusing on educational STEM games. She emphasizes the importance of experiential learning and creating products that appeal to both boys and girls. Risa shares her superpowers of having a positive mindset, passion, and fearlessness in trying and failing. She also discusses how she navigates running two businesses and offers tips for parents to engage their children in learning experiences. Additionally, the transcript features an unknown speaker who discusses the challenges of being a small entrepreneur in the toy business and strategies for reaching the target market. They define working from their happy place as finding joy and meaning in everything they do and offer advice to aspiring entrepreneurs. Gridley Games is highlighted, mentioning their new products and where they can be found.

Get to Know Reisa-
Reisa Schwartzman is the president and founder of Griddly Games, Inc. and the president of one of Vancouver’s leading developers, Cape Construction.

In 2007, Reisa started Griddly Games, Inc., producing a string of multi-award-winning new products under the new Griddly Games, Inc. The company now manufactures and markets more than a dozen original games.


Reisa has taken her passions and her mom-preneurial mindset (mother of 3 boys and 3 grandchildren) and developed a winning combination of products that appeal to all families – across the Grid! Under Reisa’s leadership, Griddly is thriving with global product sales.


To discover more about Griddly Games, visit www.griddlygames.com and get all of the most up-to-date, immediate information by interacting with the company on Facebook, Instagram and YouTube.


Interact with Reisa-
https://www.facebook.com/griddlygames
https://www.facebook.com/reisa.schwartzman
https://twitter.com/GriddlyGames
https://www.instagram.com/griddlygames
https://www.instagram.com/reisasch
https://www.linkedin.com/in/reisa-schwartzman-883059a/

Chapters-
[00:01] Risa Schwartzman, the president and founder of Gridley Games, shares her background and talks about how Gridley Games started after taking over from a dishonest company.
[02:22] Risa discusses her passion for STEM games and how her background in science and math influenced her game design. She also talks about the satisfaction of seeing the impact of teaching and receiving positive feedback from users.
[07:38] Risa provides three tips for parents to make learning a different experience, including understanding each child's learning style, spending quality time with children, and engaging in their interests.
[16:46] Risa and Belinda discuss the challenges of finding a marketplace and reaching a wider audience in the toy industry. They mention utilizing social media platforms, attending trade shows, conducting interviews, and organizing contests.
[23:35] Risa introduces Gridley Games' new line of water toys, including STEM water toys designed to teach children about concepts like displacement, buoyancy, and density. She mentions that the toys are safe and productive for children as young as eig