Touching the hottest topic at the moment - Artificial Intelligence - Alfred Whitehead, EVP of Applied Sciences at Klick Consulting, joins Rusty Ray at Alantra to unfold applications in drug commercialization, particularly OTC, and its impact on personalization in marketing and product development.

AI: An Unlimited Army of Interns, A Conversation with Alfred Whitehead at Klick Consulting

Introduction to 'Crossroads by Elantra'

Guest Introduction: Alf Whitehead

AI in Drug Commercialization

What do you see as being different today in generative AI compared to 18 or 24 months ago?

Generative AI Explained

Foundation Models and AI Setup

Background on Click Consulting

Misunderstandings of Generative AI

AI in Research and Regulatory Tasks

Do you expect AI to take on roles involving regulatory checks and language disallowed by the FTC in the future?

AI in Market Research

Personalizing Content with AI

Personalized Consumer Health Products

AI's Impact on Consumer Choices

AI in Evolving Retail Spaces

Trust in Brands vs. Retailers

AI's Accuracy and Societal Expectations

AI in Healthcare Decision Support

Guidance and Training with AI

Conclusion and Future Engagement

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Crossroads by Alantra